전국무역인연합 (전무련)

<h5 class="tit" style="box-sizing: border-box; padding: 0px 0px 20px; margin: 0px; vertical-align: top; line-height: 1.4; font-size: 25px; color: rgb(63, 63, 63); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif;">美 유통업체, 커지는 전자상거래에 옴니채널 전략으로 대응</h5><div class="etc-list cf" style="box-sizing: border-box; padding: 0px 0px 35px; margin: 0px; vertical-align: top; line-height: 1.2; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">2019-05-21 김지윤 미국 디트로이트무역관<a href="javascript:checkVirus('grpid%3D1PFM7%26fldid%3Dd9j%26dataid%3D5426%26fileid%3D1%26regdt%3D20190702164457&url=http%3A%2F%2Fcfile246.uf.daum.net%2Fattach%2F99AB6D4E5D1B0B5216CB00')"><img src="https://t1.daumcdn.net/daumtop_deco/icon/icon.hanmail.net/editor/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> 美 유통업체, 커지는 전자상거래에 옴니채널 전략으로 대응 - 상품·산업 - KOTRA 해외시장뉴스.pdf</a> </div><div class="global-news-content" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">- 2019<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">년 기준 미국 전자상거래 시장 규모 약 5129억 달러로 전통 소매시장에 위협 -  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">- <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">美 유통업체, 모든 판매채널을 아우르는 옴니채널 전략 확대 -<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: red; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: red; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: red; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">□ 미국 전자상거래 시장 현황<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   ㅇ (시장규모) IBIS World가 발표한 자료에 따르면 2019년 기준 전자상거래 시장 규모는 약 5129억 달러에 달함. 세부 세그먼트별 비중은 △ 컴퓨터, 전자기기(Computers, electronics and appliances) 20.6% △ 기타 상품(Other merchandise) 20.6%로 가장 높은 비율을 차지함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">    - 이외에도 △ 의류, 신발, 액세서리(Clothing, footwear and accessories) 17.8% △ 가정 및 사무용품(Home and office) 14.6% △ 의약품(Medication and health aids) 8.9% △ 스포츠 용품, 장난감 등(Sporting goods, toys, hobby items and games) 8.3% △ 미디어(Media) 6.5% △ 식료품(Food, beer, and wine) 2.7% 순임.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">미국 내 전자상거래 시장 분포도 <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: IBIS World(2019.05.16.)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  ㅇ (주요 기업) 주요 전자상거래 기업 중 Amazon이 26.3%로 가장 높은 시장점유율을 차지하고 있는 것으로 집계됨. 이외에도 Walmart 3.1%, Apple 2.7%, eBay 0.7% 순임.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - 1994<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">년 온라인 서점으로 시작한 Amazon은 2017년 기준 1779억 달러의 매출액을 자랑하는 글로벌 최대 규모의 전자상거래 기업으로 성장함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">      · Amazon<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">이 유기농식품 업체인 Whole Foods Market을 인수하면서 본격적으로 식품 업계에 진출함<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">미국 내 주요 전자상거래 업체 점유율t<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: IBIS World(2019.05.16.) <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">□ 전통 소매시장을 위협하는 전자상거래 시장<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  ㅇ 미국 통계청이 발표한 분기별 소매시장 판매량 자료에 따르면 2018년 4분기 판매량은 1조3452억 달러로 전년대비 약 406억 달러 증가함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">  ㅇ 2018년 4분기 전체 판매량 중 전자상거래 판매 규모는 1328억 달러로 전체 판매의 약 9.8%가 온라인을 통해 발생한 것으로 집계됨. 이는 전년대비 약 12% 증가한 수치임. <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">미국 분기별 소매시장 판매액<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">(<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">단위: 백만 달러, %) <table align="center" border="1" cellspacing="0" cellpadding="0" data-cur-table="data-cur-table" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 659.2px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: black; height: 183px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td rowspan="2" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 154px; height: 43px; background-color: rgb(218, 218, 218);">분기 별</td><td colspan="3" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 502px; height: 16px; background-color: rgb(218, 218, 218);">소매시장 판매량</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: rgb(218, 218, 218);">전체</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: rgb(218, 218, 218);">전자상거래</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: rgb(218, 218, 218);"><a style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">비중</a></td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 154px; background-color: transparent;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2018년 4분기</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">1,345,243</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">132,830</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">9.8</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image: none 100% / 1 / 0 stretch; width: 154px; background-color: transparent;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2018년 3분기</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">1,339,375</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">130,224</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">9.7</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image: none 100% / 1 / 0 stretch; width: 154px; background-color: transparent;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2018년 2분기</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">1,328,094</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">126,985</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">9.5</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image: none 100% / 1 / 0 stretch; width: 154px; background-color: transparent;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2018년 1분기</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">1,308,087</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">122,526</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">9.3</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image: none 100% / 1 / 0 stretch; width: 154px; background-color: transparent;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2017년 4분기</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">1,304,547</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">118,523</td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 167px; background-color: transparent;">9.0</td></tr></tbody></table>자료<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">: census.gov 및 KOTRA 디트로이트 무역관 수정<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">(2019.05.16.)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  ㅇ Statista는 2022년이 되면 전체 소매 시장 판매액(약 6조300억 달러) 중 11%인 약 7005억 달러가 온라인 판매로 이루어질 것으로 전망2017~2022년 전자상거래 시장전망 <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: statista.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">(2019.05.16.)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">□ 오프라인 유통업체의 반격 : 옴니채널(Omni Channel)<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-size: 14px !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">전략  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  ㅇ 이처럼 전체 소매 판매에서 온라인을 통한 쇼핑 비중이 확대되자 Walmart, Kroger 등 미국의 전통 유통업체들이 앞다퉈 옴니채널 판매 전략을 확대하고 있음.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">    - <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">옴니채널(Omni Channel) 전략이란, 오프라인·온라인·모바일·카타로그 등 모든 판매채널을 소비자가 자유롭게 이용하는 방식을 일컬음.      <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">- (Walmart) <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">전자상거래 서비스를 강화하기 위해 다양한 온라인 소매 업체를 인수하고 있음. 대표적인 인수기업으로는 남성의류 기업인 Bonobos, 여성의류 기업인 Modcloth, 아웃도어 의류 기업이 Moosejaw 등이 있음.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">또한 Amazon의 음성인식 스피커인 Alexa를 통해 제품을 구매하는 소비자를 흡수하기 위해 Walmart는 Google, Microsoft 등과 제휴해 음성인식 스피커를 통한 제품 구매 시스템 구축에 박차를 가하고 있음.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: cpcstrategy.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - 2018<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">년 Walmart는 대대적인 웹사이트 및 모바일 애플리케이션 재구성을 통해 소비자가 보다 쉽고 빠르게 오프라인 쇼핑을 할 수 있도록 개선함. 이외에 현재 Amazon이 주도하고 있는 전자상거래 시장에서 경쟁력을 갖추기 위해 옴니채널을 쇼핑 시스템 구축에 대대적인 투자를 진행함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">      · <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">소비자가 마트에 도착하기 전 구매하고자 하는 제품을 모바일 애플리케이션을 통해 장바구니에 담을 수 있으며 총 결제 금액까지 계산 가능함. 마트에 도착한 후에는 모바일 앱에 포함된 디지털 지도가 소비자가 찾고자 하는 제품이 있는 곳까지 빠르게 안내함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: cpcstrategy.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - (Kroger) <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">미국 거대 유통업체인 Kroger는 <a style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">영국에서 로봇 및 AI(Artificial Intelligence)를 활용해 유통혁신을 선도한 식료품 업체 Ocado</a><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">와 협력해 미국 내 위치한 Kroger의 물류센터 20곳과 2,700여 개의 매장에 Ocado의 물류 자동화 시스템을 구축하기로 함. 고객의 구매 성향 및 구매 빈도를 데이터화해 분석한 후 해당 고객에게 적합한 맞춤형 마케팅을 펼침.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: supermarketnews.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - (Neiman Marcus) <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">미국의 고급 백화점 체인인 Neiman Marcus는 최근 오프라인 매장에 Magic Mirror를 설치함. 고객이 피팅 시 다양한 각도에서 여러 옷을 촬영한 후 비교할 수 있음. 또한, Neiman Marcus 고객 계정에 사진을 저장해 스마트폰으로 전송하거나 SNS를 통해 공유할 수 있음. 가족 또는 친구와 사진을 공유함으로써 피드백을 받을 수 있는 시스템을 구축해 만족도 높은 쇼핑이 가능하도록 함.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: dailydot.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">    - (Timberland) <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">사용자가 태블릿 PC를 사용해 매장 벽면에 설치된 Touchwall 속 제품을 검색할 경우 제품 정보가 즉각적으로 태블릿 PC 화면에 노출됨. Touchwall을 통해 매장에는 진열되지 않은 제품 또한 찾아볼 수 있으며 맞춤형 쇼핑 목록을 만들 수 있음.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">      · KOTRA <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">디트로이트 무역관이 Timberland 담당자와 진행한 인터뷰에 따르면 Touchwall을 통해 고객의 취향과 스타일 데이터를 수집해 온라인, 오프라인을 아우르는 옴니채널 전략에 활용할 수 있다고 밝힘.<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: shopify.com<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 26.6px; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">□ 시사점<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">  ㅇ 과거 공격적인 오프라인 매장 수 확대를 통해 시장점유율을 높여왔던 전통 유통업체들이 Amazon을 중심으로 전자상거래 시장이 성장하면서 소비자의 니즈에 맞춰 다양한 온라인 판매 전략을 소개하고 있음.  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  ㅇ 미래에는 옴니채널 전략이 주요하게 사용될 전망임에 따라 온라인이 확대된다고 해서 오프라인 매장을 축소하는 방침이 아닌, 각 판매채널의 장점을 살려 효율성과 수익성을 개선시킬 방안을 마련해야 함. <div style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(0, 0, 0); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">자료: <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">shopify.com, dailydot.com, supermarketnews.com, cpcstrategy.com, statista.com <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">(2019.05.16), IBIS World (2019.05.16.), <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: black; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">census.gov<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">(2019.05.16.) 등 KOTRA 디트로이트 무역관 자료 종합</div></div>