수요급등품목 // 독일, 안경테 // 안경, 고글이나 이와 유사한 물품의 테 // 독일의 대한 수입량*이 ’14년에 95% 이상 증가한 바 있으며, 이후 꾸준히 시장점유

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padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">제목</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">독일, 안경테</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">게시일</th><td style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 181px;">2016-10-10</td><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206);">작성자</th><td style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206);">임성아</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">국가</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">독일</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">무역관</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">함부르크무역관</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">HSCODE</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">900311 </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><td class="con" colspan="4" style="box-sizing: border-box; padding: 32px 25px; margin: 0px; vertical-align: middle; line-height: 1.9; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); border-left: 1px solid rgb(206, 206, 206); word-break: break-all;"><table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; width: 781px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: currentcolor; height: 712px;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 35px;">품목명<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 529px; height: 35px;">안경테</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 35px;">HS코드<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 529px; height: 35px;">900311</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 35px;">품목설명<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 529px; height: 35px;">안경, 고글이나 이와 유사한 물품의 테</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 312px;">수요급등사유</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 529px; height: 312px;">ㅇ 독일의 대한 수입량*이 ’14년에 95% 이상 증가한 바 있으며, 이후 꾸준히 시장점유율이 높아지고 있음. HS Code 900311 기준 현지 수입규모 변화<table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; width: 624px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: currentcolor;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 133px; height: 19px;">년도</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 19px;">’13</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 126px; height: 19px;">’14</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 126px; height: 19px;">’15</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 133px; height: 19px;">수입액(US$백만)</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 19px;">0.56</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 126px; height: 19px;">1.08</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 126px; height: 19px;">1.09</td></tr></tbody></table>  ㅇ 한국의 우수한 디자인 인정 - 현재 유럽의 소비 트렌드는 혁신성과 독창성으로, 한국 제품만의 다양한 디자인이 점차 주목을 받고 있음. ㅇ 독일산 및 기타 수입 고가 제품에 비해 비교적 저렴한 가격 또한 장점으로 평가되고 있음.</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 284px;">국내 업체에 대한 조언<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 529px; height: 284px;">ㅇ 안경이 하나의 패션으로 인정되는 독일의 경우, 다양한 소비자층을 고려한 맞춤형 디자인 구상 필요 - ’16년 독일 트렌드로는 오버사이즈테, 얇은 금속테, 빈티지테 등이 있으며 그 외 코받침이 특이하거나 색이 다양한 안경 또한 주목 받고 있음. - 연령 및 성별에 따라 트렌드가 상이할 수 있으므로 면밀한 조사 필요 ㅇ 중저가의 틈새시장을 공략 - 고급 품질을 통해 중국 제품과는 차별화하면서, 중저가 시장을 공략하여 독일 및 이탈리아 제품과의 가격경쟁력을 부각시키는 것이 유리 - 중국 제품은 보통 온라인 시장을 통해 유통되고 있으며, 평균 가격대는 45 유로(배송비 포함)임. 그러나 아직까지 중국산 품질에 대한 신뢰도는 낮은 편임.  ㅇ 독일 국제광학전시회(OPTI) 등 유관전시회 참여 - 일시/장소 : 매년 1월 / 뮌헨 전시장 - 안경사, 검안사, 도·소매업자, 디자이너 등이 참여하며, 국내 업체의 제품 홍보 및 네트워크를 구축할 수 있으며, 현지 트렌드를 파악할 수 있음.</td></tr></tbody></table></td></tr></tbody></table></div></div>