상품DB/인도 현금 예금 키오스크(Kiosk) 시장동향(2013.8)/코인ㆍ은행권ㆍ은행카드ㆍ토큰이나 그 밖의 지급 수단으로 작동하는 기기

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인도 현금 예금 키오스크(Kiosk) 시장동향(2013.8)

게시일

2015-11-20

국가

인도

작성자

오새봄(뉴델리무역관)

품목

코인ㆍ은행권ㆍ은행카드ㆍ토큰이나 그 밖의 지급 수단으로 작동하는 기기

품목코드

851920

작성일자: 2013.8.21

작성자: 뉴델리 무역관 Saurav Deb (saurav@ktcdelhi.net)

1. Market Trend

□ Overview

 ○ In terms of ATM installations, Asia-Pacific region continues to be the largest. This region accounts for more than half of all new installations worldwide. ATM growth in India has been spiking over the past decade, and the total number of ATMs within the country has grown phenomenally over the years.

 ○ India is expected to become one of the biggest markets by 2016 when the ATM network of banks is expected to reach 205,000. As per the experts, the world ATM markets are expected to witness continued growth in the coming years, thanks largely to the increasing demand from India, China and other developing regions. Industry experts believe that although India’s installed ATM base is lesser than China’s, it is growing at a phenomenal rate of 100 percent year on year.

 ○ It is predicted that nearly half of India’s ATMs will be outsourced by 2015. Banks are citing that the move will allow for quicker service and efficiency while saving money. Banks are increasingly outsourcing ATM deployment and management to third party vendors, helping them to focus on their core business initiatives. Several business models have evolved in the last decade that includes structured, tenured ownership of ATM infrastructure and transaction based pricing.

 ○ Growth Drivers of ATM Industry

  - Bank ATMs are growing at a phenomenal rate in India. In the past five years, this segment witnessed a growth of over 30 percent. According to data, ATM terminals in India are expected to grow at a compounded average growth rate(CAGR) of 25 percent between 2011 and 2015. However, there is a lot of room for growth. At present we have 75~80 ATMs per one million people. If you compare this figure with China, you would find that there are 200 plus ATMs per million people. However, Indian is also witnessing a steady growth and there are a number of reasons driving this growth. One obvious reason is that banks themselves are opening a large number of new branches. There is now a major focus on financial inclusion which means ATMs now have a wider reach in rural and remote corners of the country. There is also a huge demand from the urban population who are looking for instant services alongside seeking to avail of more value-based features.

 ○ Bank Wise ATM in India (June 2013 Statistics)

Sr. No.	Bank Name	ATMs
		On-site	Off-site
	Scheduled Commercial Banks
	Public Sector Banks
	Nationalised Banks
1	Allahabad Bank	338	262
2	Andhra Bank	625	621
3	Bank of Baroda	2053	947
4	Bank of India	1275	1177
5	Bank of Maharashtra	513	289
6	Canara Bank	1904	1850
7	Central Bank of India	1575	1280
8	Corporation Bank	925	644
9	Dena Bank	573	120
10	Indian Bank	986	360
11	Indian Overseas Bank	1254	756
12	Oriental Bank of Commerce	1208	367
13	Punjab and Sind Bank	238	53
14	Punjab National Bank	3112	3348
15	Syndicate  Bank	1137	206
16	UCO Bank	1014	521
17	Union  Bank of India	2686	2320
18	United  Bank of India	433	542
19	Vijaya  Bank	754	184
	State Bank Group
20	State Bank of India	16674	13228
21	State Bank of Bikaner & Jaipur	623	437
22	State Bank of Hyderabad	1123	533
23	State Bank of Mysore	607	252
24	State Bank of Patiala	704	271
25	State Bank of Travancore	702	304
	Other Public Sector Banks
26	IDBI Ltd.	936	863
	Total	43972	31735
	Private Sector Banks
	Old Private Sector Banks
27	Catholic Syrian Bank Ltd.	152	62
28	City Union Bank Ltd	339	484
29	Dhanalaxmi Bank Ltd.	175	221
30	Federal Bank Limited	843	381
31	ING Vysya Bank	252	248
32	Jammu &Kashmir Bank	423	239
33	Karnataka Bank Ltd.	302	223
34	Karur Vysya Bank Ltd	597	760
35	Lakshmi Vilas Bank Ltd.	193	485
36	Ratnakar Bank Ltd.	77	140
37	South Indian Bank Ltd	625	211
38	Tamilnadu Mercantile Bank Ltd.	222	277
	New Private Sector Banks
39	Development Credit Bank Ltd.	94	166
40	HDFC  Bank Ltd.	4524	6564
41	ICICI Bank Ltd.	3421	7481
42	IndusInd Bank Ltd	452	551
43	Kotak Mahindra Bank Ltd	369	598
44	Axis Bank Ltd.	2386	9102
45	Yes Bank Ltd.	334	691
	Total	15780	28884
	Foreign Banks in India
46	RBS (ABN AMRO)	35	85
47	American Express Bkg. Corp.	0	0
48	Barclays Bank	0	0
49	Citibank	56	554
50	Deutsche Bank	13	39
51	DBS Ltd.	6	29
52	HSBC	70	75
53	Standard Chartered Bank	102	182
	Total	282	964
	Grand Total	60034	61583

Source: Reserve Bank of India

 ○ Growth of the Industry

  - As per the Global ATM Market and Forecasts to 2016, the maximum growth of ATMs is happening in Asia pacific region. India and Indonesia are having one fourth of the number of ATMs, and china is accounted for half of the New ATMs. Worldwide growth of ATMs is steadily increasing. The growth of ATMs in Western countries and other advanced countries has reached at a mature stage. However; there is a lot of scope of growth of ATM industry in developing countries like India.

  - In India, ATM industry is growing at an exponential rate. So to say, ATM has brought a self-service revolution. ATMs were introduced to the Indian banking industry during 1987 by HSBC Bank in Mumbai. Mr Jaivinder Gill, MD of NCR India has stated, “As banks continue to open new branches, attract new customers, and encourage existing and new account holders to use cards, the Indian ATM industry is set to grow. Since many banks still operate proprietary networks, the increasing number of banking customers is likely to spur ATM growth.” ATM technology was used to reach the customers at a lower initial and transaction cost with hassle free services.

  - As per media reports ATM segment witnessed a growth rate of 30% since last 5 years in India. ATM terminals in India will be expected to grow at a compounded average growth rate of 25% between 2011 and 2015. There is now a major focus on financial inclusion, which means ATMs now have a wider reach in rural and remote corners of the country. There is also a huge demand from the urban population who are looking for instant services, alongside seeking to avail more value-based features.

  - As per RBI, for ATM industry, India is a huge market. It is a place with 1.2 billion people, where 40% of them were unbanked. As per the ATM Statistics computed by Reserve Bank of India, total number of onsite and offsite ATMs of all Indian Banks are 100042 by July 2012.

 ○ Brown Level ATMs

  - In case of brown level ATMs, the hardware and the lease is under the ownership of the service provider. However, the connectivity, cash handling, and management are the duty of the sponsor Bank. The ATM is under the brand and logo of the sponsor bank. This model is about a shared network, which results in drastically cutting costs within banks. These ATMs have two major advantages. Firstly, the capital investment is undertaken by the ATM vendors. So, banks need not lock their funds in fast depreciating assets. Secondly, vendors receive a fee from bank for each transaction whose ATM card is used. There is an incentive to ensure efficiency of the usage. Another advantage is that the speed of ATM deployment is increased once the brown level ATM service providers take the responsibility of identification of ATM installation site, connectivity and power arrangement, negotiation with landlords, and finishing the interiors of ATM site. Banks do not have the core competencies to handle these issues.

  - NCR, Diebold and Wincor Nixdorf are the leading original ATM manufacturers in India. However, there are many Brown level ATM service providers, which are connected with Indian Banks. Now there is a trend in India, to outsource ATM functions and activities like; ATM selection and Installations, site up keeping, card issuance and management, transaction processing, field services, and provide technology solutions to connect ATMs by service providers.

 ○ White Level ATMs

  - In case of White Level ATMs, non-banking entities are allowed to set up, own, and operate ATM machines. As per RBI Guidelines, minimum net worth necessary for non-banking entities to set up ATM services should be minimum of 100 crores. These WLAs (White level ATMs can provide services to all customers of all banks. WLA operators are ‘acquirer’ for all transactions at the WLAs, and earn fees correspondingly. WLA operators would be permitted to earn extra revenue through advertisement at ATM counter, and by offering value added services. As per RBI, the advertisements placed on such ATMs would be subjected to Advertising Standard Council of India(ASCI) codes and other regulations. The operator will have one sponsor bank. This bank will serve as the settlement bank for all the transactions at the WLAs. The maintenance and servicing shall be the responsibility of the operator. Settlement of all the transactions at the ATMs shall be done only in the books of the sponsor bank through the ATM Network with whom the operator has established connectivity’s. Cash Management at the WLAs is the responsibility of the sponsor bank. As per RBI, the sponsor bank can tie up with other banks for loading and reconciliation of cash at WLAs, at locations where the sponsor bank does not have a premise.

 ○ Future Directions

  - There is a huge opportunity for growth of ATM market in India. The future will see multi-vendor ATM popularity, which will provide personalized features and a user friendly interface. ATM will be a popular ‘Public Technology’. Original equipment manufacturers and vendors will get ample scope for handling ATM machines.

  - Modern ATMs are now capable of personalized branding, CRM applications, integrated fraud alert, customer notifications, and flexible services. Though ATM industry is growing rapidly, there are many challenges related to security issues of the software, increase of rental costs by the day in major cities, housekeeping, and replenishment of cash. Few banks have introduced biometric ATMs in rural India, which are quite secure and easy to use by a common man. Banks are trying to shift slowly from multi-vendor to multi-channel integration, so as to get a complete picture of the activities of customers.

 ○ Multifunctional ATMs & Cash Deposit

  - ATMs today are getting transformed into multifunction stations allowing consumers to perform more complex transactions than just cash withdrawals. These future ATMs allow consumers to perform a number of transactions, such as cash deposits, multi-cheque deposits, foreign currency withdrawals, and foreign exchange and many more. It has also become possible for customers to book airline tickets through ATMs. Multifunction ATMs are here to stay. It is important for banks to properly promote these services for the consumers to feel comfortable with the technology.

 ○ Automated deposit technology is generally believed to have the potential to significantly reduce banks’ cash and cheque handling costs by enabling migration of routine teller transactions to self‑service terminals, freeing up time and resources for the more value-added transactions and services. In addition, automated cheque deposits, using electronic cheque truncation, open the door to straight‑through-processing.

 ○ Cash Deposit Kiosks in India

  - Few banks’ already have Cash Deposit Machines installed in ATM (mostly; if not all) in urban areas. SBI has installed its first ever CDM in Mysore only in May 2012. These machines work similar to the ATM’s. You just insert your ATM (or Debit card), enter your PIN, and put in your cash in the slot (in denomination of 100, 500 and 1000, up to 200 notes at a time) for the machine to collect them. After counting, the machine will print out a deposit receipt.

  - The Retail Banking Report for Deposit Automation and Recycling, 2012, predicts that the installed base of ATMs in India with automated deposit functionality is expected to grow five folds reaching 17,000 by 2017.

  - (The full report can be purchased for £30,000 (printed + electronic multi-user license)

  - Refer: http://www.rbrlondon.com/reports/deposit)

 ○ Some banks in India with Cash Deposit Feature

  - For a while now banks in India had been exploring ‘Automated Cash Deposit Machines’. Two   public sector banks first did trials of the machines – State Bank of India and Punjab National Bank

  - The Punjab National Bank installed ‘Automated Cash Deposit Machine’ at Aroga Branch (Ranchi City) in Jharkhand, India on February 7, 2012.

  - The State Bank of India installed ‘Automated Cash Deposit Machine’  in the Indian city of          

     Mysore on May 2012.

  - Since then a number of banks have installed these machines and several branches.

  - Private sector Axis Bank has deployed 500 cash deposit machines in its various branches in over 300 cities across the country in February 2013. This facility is available 24 x 7, 365 days in select branches, bringing, for the first time in India.

  - ICICI bank has 61 facilities for cash deposit machines. ICICI bank started launching this in August 2012.

  - In April 2013, to enhance its customer service experience, State Bank of India(SBI), India’s largest bank, has chosen NCR Corporation(NYSE: NCR), India’s largest ATM manufacturer and service provider, to deploy 600 NCR SelfServ 32 Intelligent Cash Deposit ATMs across India. This order is the country’s largest single order for cash deposit ATMs

□ Price

 ○ All banks come up with tender. Naturally the lowest bidder wins the bid. Price information is not shared on media. However, from one media source we got the information that State Bank of India(SBI) has placed orders to procure 600 cash deposit machines and each costs INR 9 Lakh. Therefore INR 9 Lacs can be taken as an approximation for each machine.

□ Any other requirements for technical things like below about Cash Deposit Kiosk

      → Special Requirements from India except below

Cash Deposit kiosk major spec

(requirement from India)

• Operate platform: above Window Xp

• Screen: Touch screen (15 inch)

• Banknote awareness module

- Continuous insert (40)

- Stacker (2,000~2,500 storage)

 ○ Cash Deposit Machines – Technical Features in India

 ○ The device configuration differs from bank to bank.

 ○ However the following information can be taken as an example for reference:

 ○ Product Dimensions

  - Height Front Access 60.6” (1,538㎜) Rear Access 59.3” (1,505㎜)

  - Width 19.2” (487㎜)

  - Depth Front Access 32.9” (836㎜) Rear Access 35.2” (894㎜)

  - Weight Front Access (max) 1,337lbs (606kg) Rear Access (max) 1,359lbs (616kg)

 ○ Consumer Interface

  - Display - 15” LCD, FDK or touchscreen, optional privacy filter, sunlight readable displays

  - Keyboard – EPP (PCI compliant), polycarbonate or stainless steel

  - Card Reader - Smart Dip, IMCRW with Smart option, HiCo and contactless

  - Integrated Media Entry and Exit Indicators (MEEI)

  - Audio - Optional high quality public audio and/or sound jack with volume control

  - Barcode Reader - 2D Barcode supports both 1D and 2D documents

 ○ Deposit Technology

  - Intelligent Cash Deposit and Recycling Options - Choice of Cash Acceptors and Recycler.

     Accepts and validates up to 200 new notes per transaction*

  - Supports multi-currency deposit, remote download of templates

  - Scalable deposit module - 1 slot for cash and check deposit. Can handle check and cash as a separate transaction but also mixed media (SW dependent). Up to 2,000 notes and 1,600 checks capacity

  - 2 or 4 deposit cassettes up to 488㎜ capacity, up to 4,400 new notes per cassette*

 ○ Printers

  - Receipt Printer - 80㎜ 203dpi graphics thermal printer. Options - retract and capture, dual color, dual roll and/or 2ST (two-sided thermal printing)

  - Journal Printer - 80㎜ 203dpi graphics thermal printer

 ○ Security

   - USB Protection and Parts Validation. Options - Fraudulent Device Inhibitor, Enhanced Card Drive, Intelligent Fraud Detection (IMCRW only), Solidcore Suite for APTRA™, Camera NTSC, PAL or third party

  - Uninterruptible Power Supply(UPS)

  - Safes - CEN L, CEN 1, CEN III

 ○ Servicing

  - 10.4” (264㎜) LCD Graphical Operator Panel (rear load only)

  - Front, rear and side service

 ○ Software

  - Windows? XP Pro

  - XFS 4.5.1 or later

  - APTRA software suite

○ Additional Features

  - Biometrics ready

  - Contactless ready

  - Also note the following excerpted from the tender document of ‘Bank of Baroda’:

 ○ Eligibility Criteria

  - Bidder should be a registered company in India under Companies Act 1956 and should have been in operation for at least two years as on date of RFP.

 ○ Processing platform

  - Intel-based system running on

  - Windows XP or higher

  - Intel core 2 duo or above Processor

  - 2MB Cache, 2GB DDR3 RAM

  - 2X500 GB HDD (1primary hard disk +

  - 1 secondary disk for mirror)

  - 52xCDRW

  - 1 Gigabit Network Interface

  - 4 USB ports, 1 Serial and 1 Parallel

- Ports for connection of the required peripherals.

- OS hardening (with Firewall)

- Should be able to function in none

- Air conditioned environment

 ○ Touch Screen

  - Size: 15” minimum

  - Type: Capacitive/SAW

  - Material: Pure Glass

  - Touch-Screen Resolution: 4096 touch points per axis within the calibrated area.

  - Antiglare Surface: 6:1 minimum

  - Light Transmission :> 90%

  - Accuracy: Less than +1% error within the active area.

  - Response time: < 16 ms

  - Endurance: Scratch resistant. (Must withstand more than 50,000,000 touches in one location without failure)

  - Impact Resistant: meets GB9633-1988 and UL-60950-1 steel ball test or equivalent

      Operating Temperature: -20o to 50o C

 ○ Receipt Printer

  - Printer 40 Column Thermal Printer / DoT Matrix with Auto Cutter

  - Printing Width 72㎜ minimum

  - Roll Diameter 80㎜ minimum

  - Capable of printing graphics

 ○ Cabinet

  - The cabinet must house all the components of the kiosk and should be ergonomically designed. Please Specify dimension (Height, Width & Breadth) in millimeter

  - Must have separate access to collections and maintenance functions.

  - All devices must be optimally located and secured, with easy serviceability.

  - The collection box should be made secure with lock (key/password operated).

  - Cabinet should have provision for stocking spare cash stacker

 ○ Currency Acceptor with Stacker

  - Design must be modular

  - Serial Stacker should be an integral part of the currency acceptor with

  - Hardware dual lock mechanism.

  - 100% Serialized Stacking with spring loaded mechanism

  - Must have note storing capacity of minimum 2000 notes

  - Cabinet should have provision for stocking spare cash stacker

  - Must accept all extant series of Indian

  - Notes of denominations Rs.50, Rs.100, Rs.500, Rs.1000 which are in circulation

  - Must detect Fake Notes as per RBI guidelines

  - The Acceptor must Indicate note denominations and acceptor status.

  - Acceptance rate > 95% on 1st insertion.

  - UL 291 Level 1 or CEN L compliant / Certified Secure Chest with electronic dual combination lock and key

  - Must accept bulk cash in a bunch of minimum 40 notes

  - Capable of accepting all new variants currency notes issued subsequently by RBI without any extra cost to the Bank

 ○ Camera

  - Kiosk should have inbuilt camera to capture image of the depositor initiating transaction with date and time of transaction, transaction id

  - Kiosk should have capability to store the record for minimum period of 30 days.

 ○ Application Software

  - Application Software should be touchscreen based menu-driven.

  - The Application Software must be capable of generating formats acceptable to CBS for Integration for real time data updating.

  - Day end summary/ Clearance summary upon filling up of stacker should have complete details of denomination wise summary.

  - Should maintain log for all transactions between kiosks and CBS.

  - Capable of remotely monitoring the health of Kiosks.

  - Capable of receiving Remote loading of Patch as and when needed like antivirus updates, remote loading of Screens

  - Capable of displaying alerts for Stacker getting full, low on stationery for receipt printer etc.

  - Capable of capturing log of all transactions with date and time, denomination and other relevant details

  - Capable of capturing the Userid of employee opening Cash safe / Cash stacker with time details as part of log in EJ

 ○ Functionality

  - Configure interface for processing transactions by input of 15 digit beneficiary account number as per the messages received from Core Banking

  - Solution for depositing cash.

  - Accepting currency notes of Rs. 50, 100, 500 and 1000 presently in circulation and verify the genuineness of the notes before acceptance.

  - Updating the software / hardware to support all new variants currency notes as well as new denominations, if any, issued subsequently without any extra cost to the Bank.

  - Detection of fake notes as per RBI guidelines

  - Rejecting / returning No Bank Note / Forged / Soiled / suspicious / mutilated notes

  - Accepting real / genuine bank note

  - Sending message to Core Banking for

  - Crediting the account.

  - Printing of receipt for the user (upon obtaining confirmation message from Core Banking) with denomination details of cash credited to account, the currency rejected, date and time stamp, transaction details and beneficiary account number details and account name.

  - EoD report to be customized as per Bank’s requirement

  - Appropriate messages on the screen as user prompts and guidance to user etc.

  - Updating of the forged notes template from time to time.

  - Capable of accepting all new variants currency notes issued subsequently by

  - RBI without any extra cost to the Bank

□ Cash Deposit Machine/ ATM Machine Provider to Banks in India

 ○ The following companies are primarily providing ATM/Cash Deposit Machines to the leading Banks in India:

 ○ NCR Corporation

  - The NCR Corporation is an American computer hardware and electronics company that   provides products and services that enable businesses to connect, interact and transact with their customers. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, checkprocessing systems, barcode scanners, and business consumables. They also provide IT maintenance support services. NCR Corporation is India’s largest ATM manufacturer and service provider. In April 2013,State Bank of India (SBI), India’s largest bank, has chosen NCR Corporation to deploy 600 NCR SelfServ 32 Intelligent Cash Deposit ATMs across India. This order is the country’s largest single order for cash deposit ATMs.

 ○ Diebold

  - Diebold, Inc.  is a United States-based financial self-service, security and services corporation that is engaged primarily in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs), electronic and physical security products (including vaults and currency processing systems), and software and integrated systems for global financial and commercial markets. Diebold is the largest U.S. manufacturer of ATMs

 ○ Wincor Nixdorf

  - Wincor Nixdorf is a German corporation that provides retail and retail banking hardware, software, and services. Wincor Nixdorf is engaged primarily in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs), retail banking equipment, lottery terminals, postal terminals, software and services for global financial and commercial markets.

2. India's ATM Market Outlook

 ○ The current scenario presents a huge opportunity for ATM deployment in India. Moreover, for   vendors and OEM partners, there is also tremendous opportunity in managing these machines.

 ○ The supply of ATMs both as products or a managed service is growing at an alarming rate in India. Going ahead, banks will also invest in advanced software for value-added services in order to improve customer interaction and attract new customers.

 ○ On the whole, with an emphasis on financial inclusion, rural banking, a liberalized RBI policy where banks are encouraged to open new branches as well as attract new customers and also with the concept of multi-functional machines the Indian ATM industry is set to get smarter.

 ○ Despite public sector banks adding another 18,906 ATMs to their network in the last one year an increase of 26% - the average number of transactions per machine is keeping pace, indicating that there is scope for growth.

 ○ RBI data shows that in June 2012, public sector banks had deployed 56,801 ATMs with average transactions of 183 per day and average daily withdrawals worth of Rs 4.9 lakh per machine. A year later, the number of ATMs has jumped to 75,707 machines and the average number of transactions continues to be close at 167 with average daily withdrawal of Rs 4.8 lakh.

 ○ The big challenge is that India will bring some 300 million people into the banking system for the first time over the next few years. That's (almost) larger than the population of the United States.

 ○ By 2017, research provided by NCR Corporation, another ATM maker, suggests that the installed base of these machines in India will reach 400,000 machines, from about 100,000 in the third quarter of 2012. This translates into a compound annual growth rate(CARG) of 28% compared to 2011, and overall growth of 350% during the full period.

 ○ That is precisely why some of the world's largest ATM makers, such as Diebold and NCR Corporation, are fixated with India - and Finance Minister P Chidambaram's Budget announcement, that every public sector bank branch in the country will have an ATM by March 2014, has only added to the momentum.

 ○ Together, Diebold and NCR Corporation claim to control about 70% of the country's ATM marketplace - and India, along with Brazil and China, are the three big growth markets of the future for these 'self-service' solutions firms.

 ○ But beyond the surface of spectacular growth opportunities, there is also a gradual commitment to invest in the subcontinent that could effectively put India at the center of a global ATM revolution. Diebold, for instance, has its largest engineering presence outside the United States, where it's headquartered, across three locations in India, while NCR Corporation, too, and has one of its largest collections of manufacturing and R&D centers anywhere in the world based out of the country. India is one of their top priority markets, and the only other market comparable to China in terms of growth.

 ○ India's ATM density has tripled in the last four years, but it still remains lower than China. India has 74 ATMs per million, while China's density is about 300 ATMs per million. Over the next three years, it's projected that the Chinese will have about 400 ATMs per million, though India could struggle with 120 ATMs per million. The anticipated deployment of ATMs in the next five years is huge. Most of the concentration of ATMs in India are seen only in urban areas and relatively low in the interiors or Tier-II and Tier-III towns and villages. The Recent RBI directive on inclusion banking and the public sector banks' assurance to expand their presence to reach the unbanked will see significant action in rural India.