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From Wikipedia, the free encyclopedia
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A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode)[1][2] invented in 1994 by Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. QR codes use four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.[3]
The quick response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.[4]
A QR code consists of black squares arranged in a square grid on a white background, including some fiducial markers, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image.[4]
History[edit]
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The QR code system was invented in 1994 by Masahiro Hara from the Japanese company Denso Wave.[5][6][7] The initial design was influenced by the black and white pieces on a Go board.[8] Its purpose was to keep track of automotive parts manufactured by Denso, to replace several bar codes on each box, each of which had to be scanned separately.[9]
Adoption[edit]
QR codes can be displayed on buildings, such as this one being painted in Cape Town.
QR codes are now[when?] used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile-phone users (termed mobile tagging). QR codes may be used to display text to the user, to open a webpage on the user's device, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), to connect to a wireless network, or to compose an email or text message. There are a great many QR code generators available as software or as online tools that are either free, or require a paid subscription.[10] The QR code has become one of the most-used types of two-dimensional code.[11]
During the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.[12]
In September 2020, a survey found that 18.8 percent of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the then-active COVID-19 related restrictions had begun several months prior.[13]
Standards[edit]
Structure of a QR code (version 7), highlighting functional elements
There are several standards that cover the encoding of data as QR codes:[14]
At the application layer, there is some variation between most of the implementations. Japan's NTT DoCoMo has established de facto standards for the encoding of URLs, contact information, and several other data types.[18] The open-source "ZXing" project maintains a list of QR code data types.[19]
Uses[edit]
A QR code used on a large billboard in Japan, linking to the sagasou.mobi website
QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). QR code has become a focus of advertising strategy, since it provides a way to access a brand's website more quickly than by manually entering a URL.[20][21] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website immediately, whereas a longer and more targeted sales pitch may lose the viewer's interest.
Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications. These include commercial tracking, warehouse stock control,[22] entertainment and transport ticketing, product and loyalty marketing and in-store product labeling. Examples of marketing include where a company's discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directories.
They can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a URL, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes,[23] and apps for scanning QR codes can be found on nearly all smartphone devices.[24]
QR codes have been used and printed on train tickets in China since 2010.[25]
QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location. In 2008, a Japanese stonemason announced plans to engrave QR codes on gravestones, allowing visitors to view information about the deceased, and family members to keep track of visits.[26] Psychologist Richard Wiseman was one of the first authors to include QR codes in a book, in Paranormality: Why We See What Isn't There (2011).[27][failed verification]
QR codes have been incorporated into currency. In June 2011, The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the world's first official coin with a QR code to celebrate the centenary of its current building and premises. The coin can be scanned by a smartphone and originally linked to a special website with contents about the historical event and design of the coin.[28] In 2014, the Central Bank of Nigeria issued a 100-naira banknote to commemorate its centennial, the first banknote to incorporate a QR code in its design. When scanned with an internet-enabled mobile device, the code goes to a website which tells the centenary story of Nigeria.[29] In 2015, the Central Bank of the Russian Federation issued a 100-rubles note to commemorate the annexation of Crimea by the Russian Federation. It contains a QR code into its design, and when scanned with an internet-enabled mobile device, the code goes to a website that details the historical and technical background of the commemorative note. In 2017, the Bank of Ghana issued a 5-cedis banknote to commemorate 60 years of Central Banking in Ghana, and contains a QR code in its design, which when scanned with an internet-enabled mobile device, that code goes to the official Bank of Ghana website.
Credit card functionality is under development. In September 2016, the Reserve Bank of India (RBI) launched the eponymously named Bharat QR, a common QR code jointly developed by all the four major card payment companies – National Payments Corporation of India that runs RuPay cards along with MasterCard, Visa and American Express. It will also have the capability of accepting payments on the unified payments interface (UPI) platform.[30][31]
Augmented reality[edit]
QR codes are used in some augmented reality systems to determine the positions of objects in 3-dimensional space.[9]
Displaying multimedia contents[edit]
QR codes also used to direct users to specific multimedia content (such as videos, audios, images, documents and any type of content accessible from the web). This type of QR code is called "Multimedia QR code".
Mobile operating systems[edit]
QR codes can be used on various mobile device operating systems. iPhones running on iOS 11 and higher[32] and some Android devices can natively scan QR codes without downloading an external app.[33] The camera app is able to scan and display the kind of QR code (only on iPhone) along with the link (both on Android and iPhone). These devices support URL redirection, which allows QR codes to send metadata to existing applications on the device. Many paid or free apps are available with the ability to scan the codes and hard-link to an external URL.
Virtual stores[edit]
QR codes have been used to establish "virtual stores", where a gallery of product information and QR codes is presented to the customer, e.g. on a train station wall. The customers scan the QR codes, and the products are delivered to their homes. This use started in South Korea,[34] and Argentina,[35] but is currently expanding globally.[36] Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.[37]
QR code payment[edit]
Main article: QR code payment
QR codes can be used to store bank account information or credit card information, or they can be specifically designed to work with particular payment provider applications. There are several trial applications of QR code payments across the world.[38][39] In developing countries like China,[40][41] India[42] and Bangladesh QR code payment is a very popular and convenient method of making payments. Since Alipay designed a QR code payment method in 2011,[43] mobile payment has been quickly adopted in China. As of 2018, around 83% of all payments were made via mobile payment.[44]
In November 2012, QR code payments were deployed on a larger scale in the Czech Republic when an open format for payment information exchange – a Short Payment Descriptor – was introduced and endorsed by the Czech Banking Association as the official local solution for QR payments.[45][46] In 2013, the European Payment Council provided guidelines for the EPC QR code enabling SCT initiation within the Eurozone.
In 2017, Singapore created a taskforce including their Government Agencies such as the Monetary Authority of Singapore and Infocomm Media Development Authority to spearhead a system for e-payments using standardized QR code specifications. These specific dimensions are specialized for Singapore’s market.[47]
The e-payment system, Singapore Quick Response Code (SGQR), essentially merges various QR codes into one label which can be used by both parties in the payment system. This allows for various banking apps to facilitate payments between multiple customers and a merchant that displays the single QR code.[48]
A single SDQR label contains e-payments and combines multiple payment options. Once consumers spot the SGQR label, they will be able to scan it and see which payment options the merchant accepts. The SGQR scheme is co-owned by MAS and IMDA. [49]
Website login[edit]
QR codes can be used to log into websites: a QR code is shown on the login page on a computer screen, and when a registered user scans it with a verified smartphone, they will automatically be logged in. Authentication is performed by the smartphone which contacts the server. Google tested such a login method in January 2012.[50]
Mobile ticket[edit]
There is a system whereby a QR code can be displayed on a device such as a smartphone and used as an admission ticket.[51][52][53] Its use is common for J1 League and Nippon Professional Baseball tickets in Japan.[54][55] In some cases, rights can be transferred via the Internet.
A sign with a QR code that links to a drinks menu
Restaurant ordering[edit]
Restaurants can present a QR code near the front door or at the table allowing guests to view an online menu, or even redirect them to an online ordering website or app, allowing them to order and/or possibly pay for their meal without having to use a cashier or waiter. QR codes can also link to daily or weekly specials that are not printed on the standardized menus,[56] and enable the establishment to update the entire menu without needing to print copies. At table-serve restaurants, QR codes enable guests to order and pay for their meals without a waiter involved – the QR code contains the table number so servers know where to bring the food.[57][58] This application has grown especially since the need for social distancing during the 2020 COVID-19 pandemic prompted reduced contact between service staff and customers.[57]
Joining a Wi‑Fi network[edit]
A QR code to automatically join a Wi‑Fi network
By specifying the SSID, encryption type, password/passphrase, and if the SSID is hidden or not, mobile device users can quickly scan and join networks without having to manually enter the data.[59] A MeCard-like format is supported by Android and iOS 11+.[60]
Funerary use[edit]
A QR code which links to an obituary and can be placed on a headstone
A QR code can link to an obituary and can be placed on a headstone. In 2008, Ishinokoe in Yamanashi Prefecture, Japan began to sell tombstones with QR codes produced by IT DeSign, where the code leads to a virtual grave site of the deceased.[61][62][63] Other companies, such as Wisconsin-based Interactive Headstones, have also begun implementing QR codes into tombstones.[64] In 2014, the Jewish Cemetery of La Paz in Uruguay began implementing QR codes for tombstones.[65]
Electronic authentication[edit]
QR codes are also used to generate time-based one-time passwords (TOTP) for electronic authentication.
Loyalty programs[edit]
QR codes have been used by various retail outlets that have loyalty programs. Sometimes these programs are accessed with an app that is loaded onto a phone and includes a process triggered by a QR code scan. The QR codes for loyalty programs tend to be found printed on the receipt for a purchase or on the products themselves. Users in these schemes collect award points by scanning a code.
Counterfeit detection[edit]
Serialised QR codes have been used by brands[66] and governments[67] to let consumers, retailers and distributors verify the authenticity of the products and help with detecting counterfeit products, as part of a brand protection program.[68] However, the security level of a regular QR Code is limited since QR Codes printed on original products are easily reproduced on fake products, even though the analysis of data generated as a result of QR Code scanning can be used to detect counterfeiting and illicit activity.[69] A higher security level can be attained by embedding a digital watermark or copy detection pattern into the image of the QR Code. This makes the QR Code more secure against counterfeiting attempts, and fake products which contain a counterfeit QR Code can be detected by scanning the secure QR Code with a specific app (even though the QR Code message itself is valid).[70]
The treaty regulating apostilles (documents bearing a seal of authenticity), has been updated to allow for the issuance of digital apostilles by countries; a digital apostille is a PDF document with a cryptographic signature containing a QR code for a canonical URL of the original document, allowing users to verify the apostille from a printed version of the document.
Product tracing[edit]
Further information: Produce traceability
Different studies have been made to assess the effectiveness of QR codes as a means of conveying labelling information and their use as part of a food traceability system. In a field experiment, it was found that when provided free access to a smartphone with QR Code scanning app, 52.6% of participants would use it to access labelling information.[71] A study made in South Korea showed that consumers appreciate QR code used in food traceability system, as they provide detailed information about food, as well as information that helps them in their purchasing decision.[72] If QR Codes are serialised, consumers can access a web page showing the supply chain for each ingredient, as well as information specific to each related batch, including meat processors and manufacturers, which helps address the concerns they have about the origin of their food.[73]
COVID-19 pandemic[edit]
Two QR codes that link to german contact tracing app check-ins during the COVID-19 pandemic
After the COVID-19 pandemic began spreading, QR codes began to be used as a "touchless" system to display information, show menus, or provide updated consumer information, especially in the hospitality industry. Restaurants replaced paper or laminated plastic menus with QR code decals on the table, which opened an online version of the menu. This prevented the need to dispose of single-use paper menus, or institute cleaning and sanitizing procedures for permanent menus after each use.[74] Local television stations have also begun to utilize codes on local newscasts to allow viewers quicker access to stories or information involving the pandemic, including testing and immunization scheduling websites, or for links within stories mentioned in the newscasts overall.
In several Australian states, patrons are required to scan QR codes at shops, clubs, supermarkets and other service and retail establishments on entry to assist contact tracing. Singapore, Taiwan, the United Kingdom and New Zealand use similar systems.[75]
QR codes are also present on COVID-19 vaccination certificates in places such as Canada, and the EU (EU Digital COVID certificate) where they can be scanned to verify the information on the certificate.[76]
Design[edit]
Unlike the older, one-dimensional barcodes that were designed to be mechanically scanned by a narrow beam of light, a QR code is detected by a 2-dimensional digital image sensor and then digitally analyzed by a programmed processor. The processor locates the three distinctive squares at the corners of the QR code image, using a smaller square (or multiple squares) near the fourth corner to normalize the image for size, orientation, and angle of viewing. The small dots throughout the QR code are then converted to binary numbers and validated with an error-correcting algorithm.
Storage[edit]
The amount of data that can be stored in the QR code symbol depends on the data type (mode, or input character set), version (1, ..., 40, indicating the overall dimensions of the symbol, i.e. 4 × version number + 17 dots on each side), and error correction level. The maximum storage capacities occur for version 40 and error correction level L (low), denoted by 40-L:[11][77]
Maximum character storage capacity (40-L)Character refers to individual values of the input mode (data type).Input modeMax. charactersBits/char.Possible characters, default encodingNumeric onlyAlphanumericBinary/byteKanji/kana
7,089 | 31⁄3 | 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 |
4,296 | 51⁄2 | 0–9, A–Z (upper-case only), space, $, %, *, +, -, ., /, : |
2,953 | 8 | ISO/IEC 8859-1 |
1,817 | 13 | Shift JIS X 0208 |
Here are some sample QR code symbols:
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