Lotus Bakery

[전영마]

안녕하세요~

불금이 지나고 어느새 월요일이 되었네요 ㅎ

그렇다고 첫 근무일 부터 너무 바쁘게 살면 금방 지치니깐!

커피 한 잔의 여유 정도는 있어야겠죠? ㅎㅎ

오늘은 누구나 한 번쯤은 봤을 듯한

일명 커피과자 로 유명한

Lotus bakery 사의 광고를 준비했습니다.

< Script >

It's not the same to have a cup of coffee as to have a cup of coffee with a Biscoff.
We stand up for that every single day in our social networks.
Having our biscuit with a cup of coffee is just the beginning of great conversations

and we wanted to demonstrate it.
We created the first social experiment in which you did not know who you would have a cup of coffee with.
Through Lotus' fan page, users could sign up to join a blind coffee, scheduling the date and the time.
Right after the experiment began, each participant decided if they wanted to continue chatting.
If they both agree with that, they rang a bell to give notice of it.
Almost every guest rang the bell and decided to continue chatting and getting to know the stranger across

the table from them.
Even the ones who had said they were in a rush.
To role out our social experiment we brought together 13 famous bloggers

who only know each other through social networks but have never seen each other face to face.
That way we gave them the opportunity to devirtualize themselves and to improvise conversations.
The results were amazing even in social networks.
The brand's growth trend in Facebook has risen 54%.
More than 1000 people logged on the app to join the blind coffee.
More than 160,000 people have been reached during the two days the action took place.
And the interactions with Lotus increased 92% regarding their previous activity.
Doubtlessly, Lotus is the biscuit that gives you a lot to talk about.

< Description >

Lotus Bakery사는 한국에서는 '커피과자'로 불리는 유명한 비스켓입니다.
이번 광고는 로투스 과자가 사람들에게 이야기를

더욱 풍성하게 만들어준다는 것을 증명하는 실험영상입니다.

첫번째실험은 페이스북의 '블라인드커피'앱을 통해 원하는 날자와 시간을 입력하여

랜덤으로 모르는 사람과 미팅을 잡아주는 실험이였으며, 두번째실험은 SNS로만 소통하며,

실제로 만난 적 없는 13명의 유명 블러거들을 한자리에 모이게 하는 실험이었습니다.
이 두 영상을 페이북에 공개한 이틀 동안 로투스 페이스북 팬은 54%, 페이지뷰는 143%나

증가했기 때문에 과학적인 근거는 없지만,

로투스 과자만으로도 누구와도 금세 친하게 만들수 있다는 영상을 보여 줍니다.

[wonderful]

첨보는 사람끼리 앉아서 대화라...전 좀 어려울듯해요~~ㅠㅠ