대기 오염 지불하는 것을 좋아 하는가 : 중국 공기 청정기 시장에서 증거 // Willingness to Pay for Clean Air: Evidence from the air purifier markets in Ch

<div class="view_head" style="margin: 0px; padding: 30px 20px; border-width: 1px 0px; border-top-style: solid; border-bottom-style: solid; border-top-color: rgb(86, 86, 86); border-bottom-color: rgb(204, 204, 204); overflow: hidden; color: rgb(85, 85, 85); font-family: "Nanum Gothic", 돋움, Dotum, 굴림, Roboto, Gulim, Helvetica, sans-serif; font-size:12pt; line-height: 16px;"><h2 class="tit" style="margin: 0px 120px 0px 0px; padding: 0px; border: 0px; font-size: 22px; line-height: 27px; color: rgb(34, 34, 34);">Willingness to Pay for Clean Air: Evidence from the air purifier markets in China</h2><ul class="viewinfo_list" style="margin-top: 7px; margin-right: 0px; margin-bottom: 0px; padding: 0px; border: 0px; list-style-type: none; overflow: hidden;"><li style="margin: 5px 0px 0px; padding-top: 0px; padding-right: 12px; padding-bottom: 0px; border: 0px; float: left; font-size: 13px; line-height: 13px; padding-left: 0px !important; background: none !important;">저자 : ITO Koichiro, ZHANG Shuang</li><li style="margin: 5px 0px 0px; padding: 0px 12px; border: 0px; float: left; font-size: 13px; line-height: 13px; background: url("/images/contents/bg_prev.gif") 0px 2px no-repeat;">출처 : RIETI</li><li class="clear" style="margin: 5px 0px 0px; padding: 0px 12px; border: 0px; float: left; font-size: 13px; line-height: 13px; background: url("/images/contents/bg_prev.gif") 0px 2px no-repeat;">등록일 : 2016.07.11</li><li style="margin: 5px 0px 0px; padding: 0px 12px; border: 0px; float: left; font-size: 13px; line-height: 13px; background: url("/images/contents/bg_prev.gif") 0px 2px no-repeat;">조회수 : 55</li></ul><div class="btn_area" style="margin: 0px; padding: 0px; border: 0px; position: absolute; right: 0px; top: 25px;"><a href="http://www.rieti.go.jp/jp/publications/dp/16e074.pdf" target="_blank" title="새창열림" class="btn_vieworiginal" style="margin: 0px; padding: 0px 0px 0px 40px; border: 0px; color: rgb(255, 255, 255); font-size: 12px; width: 58px; height: 28px; display: inline-block; font-weight: 600; line-height: 28px; vertical-align: middle; background: url("/images/board/bg_original.gif") 14px 7px no-repeat rgb(129, 129, 129);">원문링크</a> <a href="http://csf.kiep.go.kr/studyReport/M003010000/view.do?articleId=18911&page=1&searchKey=&searchString=&searchCategory=#" class="btn_sns" style="margin: 0px; padding: 0px; border: 0px; color: rgb(102, 102, 102); font-size: 12px; width: 34px; height: 28px; display: inline-block; vertical-align: middle; background: url("/images/board/bg_share.gif") 0px 0px no-repeat;"><span class="blind" style="margin: 0px; padding: 0px; border: 0px; overflow: hidden; width: 0px; height: 0px; font-size: 0px; line-height: 0; text-indent: -9999px; position: absolute; left: -9999px;"></span></a></div></div><div class="editer_wrap" style="margin: 0px 0px -1px; padding: 40px 30px; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: rgb(229, 229, 229); font-size: 14px; line-height: 26px; letter-spacing: -0.08px; color: rgb(34, 34, 34); font-family: "Nanum Gothic", 돋움, Dotum, 굴림, Roboto, Gulim, Helvetica, sans-serif;"><p align="justify" style="border: 0px; text-align: justify; line-height: 1.8;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 12pt;"><strong style="margin: 0px; padding: 0px; border: 0px;">Abstract</strong></span></p><p align="justify" style="border: 0px; text-align: justify; line-height: 1.8;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 12pt;"></span></p><p align="justify" style="border: 0px; text-align: justify; line-height: 1.8;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 12pt;">We develop a framework to estimate the willingness to pay (WTP) for clean air from defensive investments. Applying this framework to product-by-store level scanner data on air purifier sales in China, we provide among the first revealed preference estimates of WTP for clean air in developing countries. A spatial discontinuity in air pollution created by the Huai River heating policy enables us to analyze household responses to long-run exposure to pollution. Our model allows heterogeneity in preference parameters to investigate potential heterogeneity in WTP among households. We show that our estimates provide important policy implications for optimal environmental regulations.</span></p></div><div class="keyword" style="margin: 0px; padding: 15px 20px; border-width: 1px 0px 0px; border-top-style: solid; border-top-color: rgb(204, 204, 204); color: rgb(85, 85, 85); font-family: "Nanum Gothic", 돋움, Dotum, 굴림, Roboto, Gulim, Helvetica, sans-serif; font-size:12pt; line-height: 16px;"><p style="margin-top: -3px; border: 0px;"><span style="margin: 0px; padding: 9px 20px 0px 0px; border: 0px; float: left; font-weight: bold; font-size: 16px;">TAG    :</span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">WTP</a></span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">공기청정비</a></span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">환경경제</a></span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">대기오염</a></span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">공기청정 시장</a></span><span style="margin: 0px; padding: 0px; border: 0px;"><a class="keywordList" style="margin: 3px 6px 0px 0px; padding: 9px 17px; border: 0px; color: rgb(255, 255, 255); font-size: 13px; float: left; display: inline-block; font-weight: 600; background-color: rgb(37, 60, 141);">중국전체</a></span></p></div><p><br></p>