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<P> 우선은 각각의 Brand가 어떤 Service를 제공하는지이구요.</P>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 최고급 품격과 시설을 갖춘 특 1급 브랜드</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">르네상스 호텔 , 리조트 & 스위트</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 부티끄풍의 분위기, “번화가”적인 인테리어와 서비스</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">코트 야드 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> courtyard는 ‘안마당’이라는 뜻으로 비지니스</SPAN></P>
<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">여행객 대상의 중저가 브랜드</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">레지던스 인 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 5일이상의 장기 숙박자를 위한 브랜드</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">페어필드 인 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 적절한 가격 선에서 균일한 질의 서비스 제공</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">메리어트 컨퍼런스 센터</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 소/중규모의 회의를 위한 회의시설을 </SPAN></P>
<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 갖춘 회의 전용 호텔</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">타운 플레이스 스위트 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 중저가 장기 숙박자용 브랜드</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">스프링힐 스위트 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 스위트룸으로만 구성된 호텔</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">메리어트 휴양클럽 인터내셔널</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 메리어트 브랜드 중 최초 휴양목적용으로 설립되었으며 가족 단위의 고객대상</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">호라이즌 by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 휴양 목적으로 메리어트 휴양클럽에 비해</SPAN></P>
<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 저가격 호텔</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">리츠 칼튼 호텔 컴퍼니 L. L. C</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 최상급 시설, 다이닝과 서비스를 제공</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">라마다 인터내셔널 호텔 & 리조트</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 중저가 숙박 브랜드</SPAN></P></TD></TR>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'">Execustay by Marriott</SPAN></P></TD>
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<P class=HStyle0 style="TEXT-ALIGN: center"><SPAN style="FONT-SIZE: 9pt; LINE-HEIGHT: 160%; FONT-FAMILY: '굴림'"> 1달 이상의 이용자를 위한 아파트형태의 숙박시설</SPAN></P></TD></TR></TBODY></TABLE></P>
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<P> </P>
<P>다음은, 각각 Brand의 차별성에 대한 그림입니다. </P>
<P> </P>
<P><SPAN style="FONT-FAMILY: '한컴바탕'">근데,,, 그림이 안올라가네요,,-_-;; </SPAN></P>
<P><SPAN style="FONT-FAMILY: '한컴바탕'">첨부파일로 올릴테니 확인해 주시면 감사하겠습니다. ㅠ</SPAN></P>
<P align=center> </P><BR>
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카페 게시글
추억속의 게시판 2007
교수님께서 언급하신 Marriott의 브랜드별 차이점입니다.
다음검색
첫댓글 훌륭한 발표 잘 들었습니다. 저는 BBQ 관련 질문 하나 하고자 합니다.^^ 해외진출시 고려하는 많은 전략이 있지만, 가장 중요한 것 중에 하나가 바로 '가격'이지 않을까 싶습니다. BBQ는 중국 그리고 스페인 시장에서 어떤 가격정책을 펼치고 있는지요?
잠시만 기다려 주십시오, 답변 들어가겠습니다. ^_^