수요급등품목 // 중국, 화장품(마스크팩) // ㅇ 마스크 팩 등 스킨케어 제품은 한국 문화의 영향을 가장 많이 받은 품목으로, 한국의 마스크 팩은 후베이성 시장

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width: 0px;"><col style="box-sizing: border-box;"></colgroup><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.2;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">제목</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">중국, 화장품(마스크팩)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">게시일</th><td style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 181px;">2016-10-10</td><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206);">작성자</th><td style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206);">심지원</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">국가</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">중국</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">무역관</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">우한무역관</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><th scope="col" style="box-sizing: border-box; padding: 8px 5px; margin: 0px; vertical-align: middle; line-height: 1.2; font-size: 15px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; border-left: 1px solid rgb(206, 206, 206); border-right: 1px solid rgb(206, 206, 206); background: rgb(245, 245, 245); text-align: center; border-bottom: 1px solid rgb(206, 206, 206); width: 96px;">HSCODE</th><td colspan="3" style="box-sizing: border-box; padding: 8px 20px; margin: 0px; vertical-align: middle; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); width: 736px;">330499 </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.2;"><td class="con" colspan="4" style="box-sizing: border-box; padding: 32px 25px; margin: 0px; vertical-align: middle; line-height: 1.9; font-size: 14px; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; color: rgb(80, 80, 80); border-bottom: 1px solid rgb(206, 206, 206); border-left: 1px solid rgb(206, 206, 206); word-break: break-all;"><table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; width: 781px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: currentcolor; height: 682px;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 35px;">품목명<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 530px; height: 35px;">화장품(마스크팩)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 35px;">HS코드<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 530px; height: 35px;">330499</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 379px;">수요급등사유</td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 530px; height: 379px;">ㅇ 우한시는 중공업 도시로 공기 상태가 나날이 악화되고 있음. 때문에 마스크 팩을 이용한 피부 관리는 이미 직장 여성들의 하루 일과로 자리 잡음. ㅇ 마스크 팩 등 스킨케어 제품은 한국 문화의 영향을 가장 많이 받은 품목으로, 한국의 마스크 팩은 후베이성 시장에서 많은 인기를 끌고 있음. ㅇ 우한 지하철 3호선 샹강루(香港路), 쨔오지아티아오(赵家条), 스민즈지아(市民之家) 등의 역에는 마스크 팩 자동판매기가 설치되어 있으며, 10여 개 국내 외 마스크 팩 브랜드 제품이 판매되고 있음. - 기계 조작 방식은 간단하며, 쯔푸바오(支付包)와 웨이신페이(微信付款)를 이용해 구입할 수 있음. - 동시에 설치된 피부 측정기를 통해 테스트 이후 소비자에게 적합한 종류의 마스크 팩을 추천해줌. ㅇ 2015년 중국이 외국으로부터 수입한 해당 품목의 규모는 미화 27.2억 달러로, 2014년에 비해 86.3% 급증함. 그 중 한국 수입액은 미화 6.67억 달러이며, 이는 2014년에 비해 245% 대폭 증가한 수치임.</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.7;"><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 118px; height: 158px;">국내 업체에 대한 조언<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.7; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; font-size: 14px !important;"></td><td valign="middle" style="box-sizing: border-box; padding: 1.4pt 5.1pt; margin: 0px; vertical-align: middle; line-height: 1.7; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; color: rgb(80, 80, 80); border: 1px solid rgb(0, 0, 0); width: 530px; height: 158px;">ㅇ 전통 위탁판매 방식 외에 최근 몇 년 전자상거래가 해외 스킨케어 용품 중국 시장 진출의 주된 방식이 됨. ㅇ 전통 시장, 슈퍼마켓, 화장품 전문 판매점 이외에 최근 2년 간 ‘웨이보 상인(微商-소셜 네트워크 웨이보를 통해 온라인 판매하는 사람)’과 ‘왕홍(网红-인터넷 스타)’에 의한 판매가 증가하고 있음. ㅇ 한국 마스크 팩 업체의 지명도와 기술력은 높은 편이기 때문에 중국 본토 마스크 팩 생산 업체 혹은 OEM 업체와 합작해 효과적으로 중국 시장에 진출할 수 있음.</td></tr></tbody></table> </td></tr></tbody></table></div></div>