Don't Do What I Would Do--Just Do What's Right

[석수]

STEVE JOBS TO TIM COOK: Don't Do What I Would Do--Just Do What's Right


스티브 잡스가 숨지기 하루 전 팀 쿡에 남긴 유언은

"Never ask what I would do. Just do what's right."
잡스였다면 어떻게 할까’를 묻지 말고, 당신이 옳다 생각하는 것을 하라”

Don't ask 'what would you do if it was Jobs', do what you think is right'


팀 쿡 애플 최고경영자(CEO)가 스티브 잡스 애플 창업자의 마지막 조언은 “‘잡스였다면 어떻게 할까’를 묻지 말고, 당신이 옳다 생각하는 것을 하라”였다고 밝혔다.


쿡 CEO는 20일(현지 시각) 월스트리트저널(WSJ)과 인터뷰에서 잡스의 마지막 조언을 공개하며 “이 말을 들은 다음 날 잡스가 세상을 떠났다”고 말했다.


지난 2011년 10월, 췌장암으로 사경을 헤매던 잡스가 ‘애플 왕국’을 승계한 쿡 CEO에게 자신만의 애플을 구축해 나가라고 독려한 것이다.




"Never ask what I would do. Just do what's right."

“Among his last advice he had for me, and for all of you, was to never ask what he would do. ‘Just do what’s right,’” Cook said. Jobs wanted Apple to avoid the trap that Walt Disney Co. (DIS) fell into after the death of its iconic founder, Cook said, where “everyone spent all their time thinking and talking about what Walt would do.”

The logic? To avoid crippling the company.

The challenge for Cook and his executive team will be to maintain Jobs’s legacy without being hobbled by it, said Jeffrey Sonnenfeld, senior associate dean at the Yale University School of Management.


You’ve got to be careful you don’t create rituals, which are antithetical to Jobs’s own approach,” Sonnenfeld said. “He was constantly breaking glass and moving forward. Walt Disney was surrounded by a cadre of creative people who were every bit the equal of Jobs’s lieutenants, but they became haunted by the question, ‘What would Walt do?’”

Burrows also recounts some anecdotes from Isaacson's bio, including Apple's lead designer Jonathan Ives feeling hurt that so many observers thought that Apple's product magic would die if Jobs left. And how Ives and Jobs almost came to blows over the design of some screws in Apple's G4.