전국무역인연합 (전무련)

<h5 class="tit" style="box-sizing: border-box; padding: 0px 0px 20px; margin: 0px; vertical-align: top; line-height: 1.4; font-size: 25px; color: rgb(63, 63, 63); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif;">루마니아 TV 시장의 진화</h5><div class="etc-list cf" style="box-sizing: border-box; padding: 0px 0px 35px; margin: 0px; vertical-align: top; line-height: 1.2; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">2017-10-26 김동민 루마니아 부쿠레슈티무역관</div><div class="global-news-content" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">- 하루 평균 5시간 이상 TV를 시청하는 루마니아인들 -  - 경제성장 및 중상위 계층의 증가로 TV 수요 지속 증가 - □ 루마니아 TV 시장의 성장세   ㅇ 루마니아는 Linear TV 서비스의 소비가 여전히 증가하고 있는 몇 안되는 국가 중 하나. 루마니아 내 시장조사에 따르면 전 세계적으로 하루 TV 시청시간은 3시간 안팎이지만, 루마니아인들은 하루 평균 5시간 이상 TV를 시청하는것으로 나옴. 심지어 17%의 사람들은 주말마다 7시간 이상 TV를 시청하며, 34%의 사람들은 평균 4~6시간 정도 TV를 시청함.   ㅇ 2016년 기준 루마니아 TV시장 규모는 3억8000만 유로를 기록했음. 같은 기간 루마니아 내 전체 전자제품 시장은 약 30% 성장했고 TV시장은 26.7% 성장함. 양적인 측면으로 보면 2016년에는 당초 120만 대의 TV가 판매될 것으로 예상됐지만 이를 넘어서 총 140만 대의 TV가 판매 됐음. CRT TV를 가진 루마니아의 200만 이상 가구들은 이를 대체할 제품이 필요하기 때문에 루마니아 TV시장의 잠재적 성장률은 여전히 높다고 할 수 있음.   ㅇ 2016년 루마니아에서 팔린 TV들 중 약 35%는 smart TV였고 이는 전체 TV시장의 60%를 차지함. 2016년 루마니아에서 TV 한 대의 평균 가격은 270유로로 2015년 310유로와 비교했을 때 소폭 하락했음. 이에 대해 SONY 대표는 대량 판매와 판매율 증가가 저가 브랜드 상품 출시로 이어졌다고 말했음. 루마니아 TV 시장 규모(단위: 백만 유로, %)<table align="center" border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 605px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: black; height: 80px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 14px; line-height: 1.9 !important;"><td colspan="2" style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 196.75px; height: 16px; background-color: rgb(218, 218, 218);">2014</td><td colspan="2" style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 196.75px; height: 16px; background-color: rgb(218, 218, 218);">2015</td><td colspan="2" style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 196.75px; height: 16px; background-color: rgb(218, 218, 218);">2016</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 15px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">총액</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">증감률</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">총액</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">증감률</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">총액</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 16px; background-color: rgb(218, 218, 218);">증감률</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 15px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 99.83px; height: 19px; background-color: transparent;">290</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 19px; background-color: transparent;">21.8</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 19px; background-color: transparent;">300</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 19px; background-color: transparent;">3.4</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 19px; background-color: transparent;">380</td><td style="box-sizing: border-box; padding: 1px 6px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 99.83px; height: 19px; background-color: transparent;">26.7</td></tr></tbody></table>자료원: Ziarul Financiar, PMR, Key market players   ㅇ 루마니아 내 TV 판매 증가의 요인으로는 부가가치세 인하, 가처분 소득 및 국제스포츠경기(유럽 축구선수권 대회, 2016 리우올림픽)의 증가를 들 수 있음. TV시장의 선두업체인 삼성은 전체 TV 판매의 40~47%를 차지하고 있음. 관련 시장은 후발주자들이 계속해서 새로운 제품들을 출시하기 때문에 경쟁이 치열함. 2017년 삼성은 QLED TV를 출시했는데, 가격은 2000유로에서 6000유로 사이임. □ 수입 현황 수입 금액(백만 달러, %) <table align="center" border="0" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 698px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; height: 329px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 163px; height: 20px; background-color: rgb(218, 218, 218);"> 구분</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126.33px; height: 20px; background-color: rgb(218, 218, 218);">2014</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126.33px; height: 20px; background-color: rgb(218, 218, 218);">2015</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126.33px; height: 20px; background-color: rgb(218, 218, 218);">2016</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 152px; height: 20px; background-color: rgb(218, 218, 218);">증감률(2016/2015)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 22px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">슬로바키아</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 22px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">124.14</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 22px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">125.50</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 22px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">142.29</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 22px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">13.38</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">헝가리</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">58.33</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">50.80</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">84.94</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">67.21</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">폴란드</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">70.35</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">69.35</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">78.30</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">12.91</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">중국</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">26.29</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">24.82</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">32.49</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">30.89</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">인도네시아</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">12.67</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">20.19</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">23.46</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">16.19</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">네덜란드</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">12.41</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">14.74</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">18.21</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">23.52</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">터키</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">11.38</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">8.83</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">13.24</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">49.83</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">체코</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">11.65</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">8.27</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">12.94</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">56.59</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; background-color: transparent;">독일</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">13.14</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">15.27</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; background-color: transparent;">11.59</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; background-color: transparent;">-24.06</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">한국</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">7.39</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">2.12</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">11.34</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">434.49</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 20px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 163px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">합계</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">385.06</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">362.01</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 126.33px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">460.74</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: bottom; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 152px; height: 20px; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">27.27</td></tr></tbody></table>자료원: World Trade Atlas, 2017   ㅇ TV 제품의 절반은 슬로바키아와 헝가리의 삼성 생산공장에서 수입됨. 또한 폴란드에는 LCD TV를 생산하는 Philips의 생산시설이 위치해 있어서 폴란드로부터 3번째로 많은 TV제품을 수입하고 있음. 루마니아 시장 주요 TV 브랜드  <img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005656426_ZJA4JPGL.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 481px; height: 289px; line-height: 1.9 !important;">자료원: Ziarul Financiar, Estimations of key market players 2016년 주요 제품  <table align="center" border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 709px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; border: black; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 26px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid black; width: 126px; height: 26px; background-color: rgb(218, 218, 218);">브랜드명</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 209.79px; height: 26px; background-color: rgb(218, 218, 218);">사진</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 213.2px; height: 26px; background-color: rgb(218, 218, 218);">제품명 및 특징</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 156px; height: 26px; background-color: rgb(218, 218, 218);">소매가</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 25px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; height: 25px; background-color: transparent;">Samsung</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; height: 25px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005728189_9HDRNA6W.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; height: 25px; background-color: transparent;">LED Smart Samsung100cm, Full HD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; height: 25px; background-color: transparent;">1499.99레우(331.85유로)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; background-color: transparent;">Samsung</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005728930_JOK5X5O3.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; background-color: transparent;">LED Smart Samsung100cm, 4K, Ultra HD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; background-color: transparent;">2499.99레우(553.09유로)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; background-color: transparent;">Panasonic</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005728562_JF9LJO6R.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; background-color: transparent;">LED Smart TV100cm, 4K, UHD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; background-color: transparent;">2479.00레우(548.45유로)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; background-color: transparent;">LG</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005729594_C44BDPQB.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; background-color: transparent;">LED Smart LG108cm, 4K, Ultra HD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; background-color: transparent;">1999.99레우(442.47유로)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; height: 21px; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; height: 21px; background-color: transparent;">Sharp</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; height: 21px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005729290_BUDCYU9T.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; height: 21px; background-color: transparent;">LED Smart Sharp109cm, 4K Ultra HD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; height: 21px; background-color: transparent;">1999.99레우(442.47유로)</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; border-image-source: none; border-image-slice: initial; border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; width: 126px; background-color: transparent;">Sony Bravia</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 209.79px; background-color: transparent;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000427%2F20171007005729665_B9PHWS0G.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: baseline; outline: none; border: 0px solid rgb(0, 0, 0); width: 130px; height: 130px; line-height: 1.9 !important;"></td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 213.2px; background-color: transparent;">Smart Android LED Sony Bravia108cm, 4K Ultra HD</td><td style="box-sizing: border-box; padding: 0px 7px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); width: 156px; background-color: transparent;">4499.99레우(995.57유로)</td></tr></tbody></table>자료원: <a href="http://www.emag.ro/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.emag.ro</a> □ 시사점   ㅇ 루마니아 TV시장에서 선도기업인 삼성은 새로운 모델들을 계속 출시하며 시장점유율을 늘리고 있음.   ㅇ 루마니아 소비자들은 TV를 구매할 때 높은 브랜드 인지도와 가격, 특가품 및 다양한 판촉행사들을 고려함. 따라서 TV 판매 매출을 증가시키기 위해서 소매업자들은 위와 같은 요소들을 고려해 소비자들에게 매력적인 제안을 할 필요가 있음. 루마니아의 중상위 계층 소비자들은 최신 기술의 TV를 구매하길 원함. 가처분 소득이 점점 증가하면서 중상위 계층의 숫자는 더욱 증가하고 있음.   ㅇ 보통 TV 제품은 생산회사의 대표사무실을 통해 루마니아에 수입됨. 따라서 루마니아 시장에 들어오기 위해선 지역 회사들과 제휴를 맺는것이 중요하며 유명한 유럽의 전자제품 전시회나 소비재 전시회에 참가할 필요가 있음. 자료원: Ziarul Financiar, World Trade Atlas, Emag 및 KOTRA 부쿠레슈티 무역관 자료 종합 </div>