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<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>9</span><span>월</span><span> 05</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>The die is cast (Julius Caesar)</span></p><p><span>- </span><span>주사위는</span><span> </span><span>던져졌다</span><span>.(</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>성공하려면</span><span> </span><span>완벽주의가</span><span> </span><span>아닌</span><span> </span><span>전략형</span><span> </span><span>인간이</span><span> </span><span>돼라</span><span>!!</span><span>가장</span><span> </span><span>빠르게</span><span> </span><span>일에서</span><span> </span><span>성과내는</span><span> </span><span>법</span><span> /</span><span>김교수의</span><span> </span><span>세가지</span><span><a href="https://youtu.be/ZfY_uCOUMB0" target="_top" class="ke-link">https://youtu.be/ZfY_uCOUMB0</a></span></p><p><span> </span></p><p> </p><p><span>#1. </span><span>인기</span><span> </span><span>직종은</span><span> </span><span>옛말</span><span>... IT·</span><span>스타트업으로</span><span> </span><span>떠나는</span><span> </span><span>광고인</span></p><p><span>광고회사의</span><span> </span><span>꽃으로</span><span> </span><span>불렸던</span><span> AE </span><span>인기가</span><span> </span><span>곤두박질치고</span><span> </span><span>있다</span><span>. </span><span>상위</span><span> </span><span>대행사로</span><span> </span><span>옮기거나</span><span> </span><span>아예</span><span> </span><span>네카라쿠배당토나</span><span> </span><span>게임</span><span>, </span><span>스타트업의</span><span> </span><span>마케팅</span><span>·</span><span>커뮤니케이션으로</span><span> </span><span>옮기는</span><span> </span><span>식이다</span><span>. </span><span>업계에서는</span><span> </span><span>상위</span><span> </span><span>광고회사</span><span> </span><span>경력자들을</span><span> IT</span><span>회사에서</span><span> </span><span>데려가고</span><span> </span><span>해당</span><span> </span><span>회사들은</span><span> </span><span>다시</span><span> </span><span>아래</span><span> </span><span>대행사에서</span><span> </span><span>채용하는</span><span> </span><span>상황이</span><span> </span><span>벌어지고</span><span> </span><span>있다고</span><span> </span><span>전했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. </span><span>유튜브</span><span> </span><span>사용자</span><span>, </span><span>동영상</span><span> 1.5</span><span>배속으로</span><span> </span><span>제일</span><span> </span><span>많이</span><span> </span><span>본다</span></p><p><span>유튜브</span><span> </span><span>사용자들이</span><span> </span><span>점점</span><span> </span><span>더</span><span> </span><span>빠른</span><span> </span><span>영상을</span><span> </span><span>시청하고</span><span> </span><span>있다는</span><span> </span><span>분석이</span><span> </span><span>나왔다</span><span>. </span><span>유튜브는</span><span> </span><span>공식</span><span> </span><span>블로그를</span><span> </span><span>통해</span><span> </span><span>사용자들이</span><span> </span><span>재생속도를</span><span> </span><span>사용하여</span><span> </span><span>비디오를</span><span> </span><span>보는</span><span> </span><span>방법에서</span><span> </span><span>재생속도를</span><span> </span><span>조절하는</span><span> </span><span>시청자</span><span> </span><span>중</span><span> 1.5</span><span>배속으로</span><span> </span><span>영상을</span><span> </span><span>보는</span><span> </span><span>시청자가</span><span> </span><span>가장</span><span> </span><span>많다고</span><span> </span><span>밝혔다</span><span>. </span><span>오후</span><span> 9</span><span>시에서</span><span> </span><span>새벽</span><span> 1</span><span>시</span><span> 1.5</span><span>배속</span><span> </span><span>이용자</span><span> </span><span>급증했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>넷플릭스</span><span> </span><span>광고</span><span> </span><span>요금제</span><span> </span><span>도입</span><span>... </span><span>티빙</span><span>·</span><span>웨이브도</span><span> </span><span>고민</span><span> </span><span>중</span></p><p><span>토종</span><span> OTT</span><span>가</span><span> </span><span>넷플릭스의</span><span> </span><span>광고</span><span> </span><span>요금제</span><span> </span><span>도입</span><span> </span><span>행보를</span><span> </span><span>예의주시하고</span><span> </span><span>있다</span><span>. </span><span>넷플릭스는</span><span> </span><span>이르면</span><span> 11</span><span>월부터</span><span> </span><span>광고</span><span> </span><span>요금제를</span><span> </span><span>도입한다</span><span>. </span><span>넷플릭스</span><span> </span><span>광고</span><span> </span><span>요금제가</span><span> </span><span>국내</span><span> </span><span>도입되면</span><span> </span><span>광고</span><span> </span><span>시장</span><span> </span><span>환경에</span><span> </span><span>변화를</span><span> </span><span>줄</span><span> </span><span>것으로</span><span> </span><span>전망된다</span><span>. </span><span>네이버</span><span> </span><span>등</span><span> </span><span>플랫폼</span><span> </span><span>광고</span><span> </span><span>수요에</span><span> </span><span>방송</span><span> </span><span>광고까지</span><span> </span><span>넷플릭스가</span><span> </span><span>흡수할</span><span> </span><span>수</span><span> </span><span>있다는</span><span> </span><span>게</span><span> </span><span>업계</span><span> </span><span>분위기다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. </span><span>온라인</span><span> </span><span>고객</span><span> 10</span><span>명</span><span> </span><span>중</span><span> 6</span><span>명</span><span> </span><span>재구매</span><span>, </span><span>단골은</span><span> 2</span><span>배</span><span> ↑</span></p><p><span>홈플러스는</span><span> </span><span>온라인</span><span> </span><span>단골</span><span> </span><span>고객</span><span> </span><span>수와</span><span> </span><span>주문건수</span><span>, </span><span>재구매</span><span> </span><span>유지</span><span> </span><span>비율</span><span> </span><span>등이</span><span> </span><span>크게</span><span> </span><span>증가했다고</span><span> </span><span>밝혔다</span><span>. </span><span>간편결제</span><span> '</span><span>홈플페이</span><span>'</span><span>를</span><span> </span><span>도입한</span><span> </span><span>후</span><span> </span><span>홈플페이</span><span> </span><span>결제</span><span> </span><span>고객</span><span> </span><span>비중은</span><span> </span><span>전체</span><span> </span><span>고객</span><span> </span><span>중의</span><span> 25%</span><span>를</span><span> </span><span>넘어섰다</span><span>. </span><span>홈플러스가</span><span> </span><span>자체</span><span> </span><span>브랜드</span><span> </span><span>상품으로</span><span> </span><span>내놓은</span><span> '</span><span>당당치킨</span><span>' </span><span>역시</span><span> </span><span>젊은</span><span> </span><span>층</span><span> </span><span>사이</span><span> </span><span>홈플러스</span><span> </span><span>인지도를</span><span> </span><span>끌어올리는</span><span> </span><span>계기가</span><span> </span><span>됐다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>빅테크</span><span>, </span><span>보험상품</span><span> </span><span>추천한다</span><span>... </span><span>보험사들</span><span> </span><span>종속</span><span> </span><span>우려</span></p><p><span>금융당국이</span><span> </span><span>네이버</span><span>, </span><span>카카오</span><span>, </span><span>토스</span><span> </span><span>등</span><span> </span><span>온라인</span><span> </span><span>플랫폼의</span><span> </span><span>보험상품</span><span> </span><span>비교</span><span>·</span><span>추천</span><span> </span><span>서비스를</span><span> </span><span>허용하면서</span><span> </span><span>보험업계</span><span> </span><span>긴장감이</span><span> </span><span>고조되고</span><span> </span><span>있다</span><span>. </span><span>막대한</span><span> </span><span>파급력을</span><span> </span><span>지닌</span><span> </span><span>빅테크</span><span> </span><span>기업에</span><span> </span><span>보험사가</span><span> </span><span>종속될</span><span> </span><span>수</span><span> </span><span>있단</span><span> </span><span>우려가</span><span> </span><span>제기되면서다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>불법</span><span> </span><span>대부</span><span> </span><span>동영상</span><span> </span><span>광고</span><span> </span><span>일제</span><span> </span><span>점검</span><span> </span><span>들어간다</span></p><p><span>금융위원회는</span><span> </span><span>서울시와</span><span> </span><span>경기도</span><span> </span><span>등</span><span> </span><span>관계</span><span> </span><span>기관</span><span> </span><span>합동으로</span><span> </span><span>오는</span><span> 5</span><span>일부터</span><span> '</span><span>불법</span><span> </span><span>동영상</span><span> </span><span>대부광고</span><span> </span><span>특별점검</span><span> </span><span>기간</span><span>'</span><span>을</span><span> </span><span>운영한다고</span><span> </span><span>밝혔다</span><span>. </span><span>금융위는</span><span> </span><span>온라인</span><span> </span><span>동영상</span><span> </span><span>광고</span><span> </span><span>심의를</span><span> </span><span>강화한다는</span><span> </span><span>방침이다</span><span>. 10</span><span>월</span><span> 1</span><span>일부터</span><span> </span><span>대부협회가</span><span> </span><span>회원</span><span> </span><span>대부업자의</span><span> </span><span>온라인</span><span> </span><span>동영상</span><span> </span><span>광고를</span><span> </span><span>사전</span><span> </span><span>심의할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>개정된</span><span> </span><span>심의규정이</span><span> </span><span>시행된다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. </span><span>라방에</span><span> </span><span>진심인</span><span> </span><span>이커머스</span><span>... </span><span>차별화</span><span>·</span><span>예능</span><span>·</span><span>개인화</span><span> </span><span>치열</span></p><p><span>이커머스는</span><span> '</span><span>라이브커머스</span><span>'</span><span>가</span><span> </span><span>마케팅</span><span> </span><span>핵심</span><span> </span><span>툴로</span><span> </span><span>자리</span><span> </span><span>잡으면서</span><span> </span><span>다양한</span><span> </span><span>전략으로</span><span> </span><span>매출</span><span> </span><span>성장에</span><span> </span><span>박차를</span><span> </span><span>가하고</span><span> </span><span>있다</span><span>. </span><span>라이브커머스</span><span> </span><span>시장은</span><span> </span><span>오는</span><span> 2023</span><span>년</span><span> 10</span><span>조</span><span> </span><span>원</span><span> </span><span>규모를</span><span> </span><span>형성할</span><span> </span><span>것으로</span><span> </span><span>전망된다</span><span>. </span><span>지난</span><span> 2020</span><span>년</span><span> </span><span>기준</span><span> 4000</span><span>억</span><span> </span><span>원대</span><span> </span><span>규모였던</span><span> </span><span>점을</span><span>감안하면</span><span> 3</span><span>년</span><span> </span><span>만에</span><span> 20</span><span>배</span><span> </span><span>이상의</span><span> </span><span>성장이다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
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2022년 9월 05일 마케팅뉴스클리핑
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22.09.05 08:49
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