Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.
Example Titles
Internet communications manager Web communications manager Web marketing manager advertising director advertising manager corporate sales manager director, communications director, media relations director, public relations fundraising campaign manager manager, e-business marketing manager promotions manager regional sales manager sales and marketing manager
The following is a summary of main duties for some occupations in this unit group:
Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
Employment requirements
Sales and marketing managers
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales or marketing representative or in a related occupation are required.
Advertising and public relations managers
A university degree or college diploma in public relations, communications, marketing, journalism or in a related field and Several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation are required.
E-business managers
A university degree or college diploma in a field related to Web site content and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Additional information
Progression to senior management positions is possible with experience.
Technical sales specialists, wholesale trade, sell a range of technical goods and services, such as scientific and industrial products, electricity, telecommunications services and computer services, to governments and to commercial and industrial establishments in domestic and international localities. They are employed by establishments that produce or provide technical goods and services, such as pharmaceutical companies, industrial equipment manufacturing companies, computer services firms, engineering firms and hydroelectric companies, or may be self-employed technical sales specialists/agents who contract their services to other companies. Technical sales specialists who are supervisors are included in this unit group.
Example Titles
aircraft sales representative communication equipment sales representative construction equipment sales representative electricity sales representative heavy equipment sales representative industrial supplies sales representative medical instruments sales agent sales engineer, technical support software sales representative technical sales representative technical sales supervisor technical support specialist
Technical sales specialists perform some or all of the following duties:
Promote sales to existing clients
Identify and solicit potential clients
Assess clients' needs and resources and recommend the appropriate goods or services
Provide input into product design where goods or services must be tailored to suit clients' needs
Develop reports and proposals as part of sales presentation to illustrate benefits from use of good or service
Estimate costs of installing and maintaining equipment or service
Prepare and administer sales contracts
Consult with clients after sale to resolve problems and to provide ongoing support
Troubleshoot technical problems related to equipment
May train customers' staff in the operation and maintenance of equipment
May conduct sales transactions through Internet-based electronic commerce
May supervise the activities of other technical sales specialists.
Technical sales specialists usually specialize in a particular line of goods or services.
Employment requirements
A university degree or college diploma in a program related to the product or service is usually required.
Experience in sales or in a technical occupation related to the product or service may be required.
Fluency in a specific foreign language, and/or foreign work or travel experience may be required for technical sales specialists seeking employment with companies that import or export technical goods or services.
Technical sales supervisors require experience as a technical sales specialist.
Additional information
Extensive company training programs for technical sales specialists may be provided by employers.
Progression to sales management positions is possible with additional training or experience.