[ABC] MADE IN AMERICA: BOURBON BOOM

[charliek]

MADE IN AMERICA: BOURBON BOOM

DIANE SAWYER (ABC NEWS)(OC): Everyone agrees one way to help [1]revitalize the American job force is to sell more American products in foreign countries.  But what do we have to [2]sell our homegrown goods to those overseas.  Billions of people with money to spend?

DIANE SAWYER (ABC NEWS)(VO): ABC's Jon Karl talked to a pioneer in Kentucky.

JONATHAN KARL (ABC NEWS)(VO): It's [3]a manufacturing boom in the heartland, [4]production expanding, [5]sales breaking records.  And lots of new jobs.  We're talking about bourbon.  A 100% American-made product almost as old as America itself, and not since the end of [6]prohibition has there been this much demand for it.

SPOKESPERSON (JIM BEAM): [7]It's a remarkable turnaround for an industry, particularly in this kind of an economic climate.

JONATHAN KARL (ABC NEWS)(VO) We set out to find Kentucky's secret.

JONATHAN KARL (ABC NEWS)(VO): What can struggling American businesses learn from the bourbon boom?

JONATHAN KARL (ABC NEWS)(VO): [8]Production shot up 18% just last year and continues to soar.  There are now more barrels of bourbon in Kentucky than there are people.

JONATHAN KARL (ABC NEWS)(OC): Who's this guy?

FRED NOE (JIM BEAM): That's my picture.

JONATHAN KARL (ABC NEWS)(VO): We asked the great grandson of Jim Beam - who's buying it all?

FRED NOE (JIM BEAM): Probably half our business is overseas.

JONATHAN KARL (ABC NEWS)(OC): And it means jobs

FRED NOE: Oh, it's jobs for all these people.  We're selling American products around the world, which is great.

JONATHAN KARL (ABC NEWS)(VO): And toast after toast after toast, we found how bourbon created worldwide demand.

JONATHAN KARL (ABC NEWS)(VO): Noticing a slowing American market, they aggressively sought sales overseas.

JONATHAN KARL (ABC NEWS)(VO): By improving quality and [9]leveraging what makes them different - [10]by definition, bourbon can only be made in America.  Their big idea?  Selling bourbon [11]by selling America itself, [12]right down to plastering America right on the bottles, horses, cowboys, the Kentucky Derby.

JONATHAN KARL (ABC NEWS)(VO): The result, [13]bourbon exports are booming, now to 126 countries and bourbon isn't the only American business [14]tapping into the world's thirst for Americana.

JONATHAN KARL (ABC NEWS)(VO): Maine is marketing lobsters overseas, sales doubling [15]three years in a row.  So popular in China, [16]they can't get enough of them.

JONATHAN KARL (ABC NEWS)(VO): And Texas Pete Hot Sauce entering eight new countries this year alone.  And California wine is now in demand in Europe.

JONATHAN KARL (ABC NEWS)(OC): There you go.  That's how you open a barrel.

JONATHAN KARL (ABC NEWS)(VO): Back in bourbon country Maker's Mark is [17]banking on a long boom, [18]each bottle dipped in wax by hand.  A tradition they say [19]no boom will bust.

JONATHAN KARL (ABC NEWS)(OC): Ready?

EMPLOYEE (MAKER'S MARK) I'm ready whenever you are.

JONATHAN KARL (ABC NEWS)(OC): All right.  Here we go.

EMPLOYEE (MAKER'S MARK): Not too deep.

JONATHAN KARL (ABC NEWS)(OC): Was that too deep?

EMPLOYEE (MAKER'S MARK): No, that's good.

JONATHAN KARL (ABC NEWS)(VO): If you find a bottle a little messed up, now you'll know why. 

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[1] 미국 고용 시장에 활력을 불어 넣다

[2] 우리가 국내에서 생산한 제품들을 해외에 팔다

[3] (우리 미국의) 심장부에서 제조업이 성장하고,

[4] 생산이 증가하며

[5] 매출은 역대 최고치를 연일 갱신하는

[6] 금주령

[7] 이것이 한 업계에는 놀라운 인생 역전이다

[8] 생산량이 18%나 급증했다

[9] 활용하다

[10] 정의에 의하면

[11] 미국 자체를 팔다(홍보하다)

[12] 병들마다 완전히 밑에까지 미국으로 도배하다

[13] 버번 수출이 급증하고 있다

[14] 아메리카나에 대한 세계의 갈증을 이용하다

[15] 3년 연속

[16] 없어서 못 살 정도이다

[17] 장기 활황을 기대하다

[18] 한 병 한 병을 손으로 왁스에 담그다

[19] 호황에는 끝이 없다