[ABC]LOWE'S AD BACKLASH: PULLING THE AD

[charliek]

LOWE'S AD BACKLASH: PULLING THE AD          

DIANE SAWYER (ABC NEWS)(OC): And one of the nation's [1]giant retailers is [2]under fire tonight after [3]pulling its commercials from a reality show about Muslims [4]living their everyday lives in America.  The retailer acted after [5]a conservative group called the show [6]propaganda.  ABC's Steve Osunsami with the details.

STEVE OSUNSAMI (ABC NEWS)(VO): American Muslims say this show is the first time they've seen [7]their faith shown in such a positive light and [8]on primetime.  [9]Viewers get an inside look at the everyday existence of five Michigan families.  In this scene, the women go shopping for [10]headdresses, which one of them stopped wearing after 9/11 but is [11]taking it up again.

SUEHAILA AMEN (COURT CLERK): [12]Wearing the hijab is so much more than what you see because hijab isn't something that you [13]take lightly.

STEVE OSUNSAMI (ABC NEWS)(VO): There's high school football on Friday nights.  And while this 25-year-old [14]expectant mother certainly dresses differently, she sounds like any other American wife [15]chiding her husband for putting things off.

EXPECTANT MOTHER (REALITY SHOW): We have to be ready.  Like, what if the baby comes, like, tomorrow.  There's so much stuff I have to do.

STEVE OSUNSAMI (ABC NEWS)(VO): But some groups say the show is propaganda hiding [16]an Islamic agenda.  The conservative Florida Family Association started to [17]campaign against the show and its advertisers, pushing Lowe's Improvement, with its 1,700 retail stores, to [18]pull its ads from the show.

DAVID CATON (FLORIDA FAMILY ASSOCIATION): This program creates an image that's harmful [19]education wise to the belief structure and memories of millions of Americans who will look at this and say all Muslims are like that when it's not accurate.

STEVE OSUNSAMI (ABC NEWS)(VO): Suehaila Amen [20]is featured in the series and told us from Detroit today that the conservative groups should [21]open their minds.

SUEHAILA AMEN (COURT CLERK): It's actually making change and having people [22]change their perceptions on Muslims in this country.

STEVE OSUNSAMI (ABC NEWS)(VO): [23]At Lowe's corporate headquarters near Charlotte today, a vice president told me they [24]could care less about the content of the show.  This was a business decision.

CHRIS AHEARN (VP OF LOWE'S): Our decision was not political.  It was not social in any way.  We just knew that it was a controversial program and we wanted to [25]reach consumers, and a controversial program is not a great place to do that.

STEVE OSUNSAMI (ABC NEWS)(VO): No matter the controversy, the cable network that airs the program says it will weather the storm.  Steve Osunsami, ABC News, Morrisville, North Carolina.

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[1] 대형 마트점들

[2] 맹비난을 받다

[3] 한 리얼리티 프로그램에서 광고를 철회하다

[4] 그들의 일상 생활을 하다

[5] 보수 단체

[6] 선전

[7] 그들의 종교가 그렇게 긍정적인 관점에서 비춰지다

[8] 주요 시청 시간대에

[9] 시청자들이 있는 그대로의 모습을 들여다 보다

[10] 히잡

[11] 다시 쓰기 시작하다

[12] 히잡을 쓰다

[13] 가벼이 여기다

[14] 임산부

[15] 자꾸 미룬다고 남편을 타박하다

[16] 회교도들의 목표

[17] 그 프로그램 및 광고주들에 대한 반대 캠페인

[18] 광고를 그 프로그램에서 빼다

[19] 교육 측면에서

[20] 그 연재물에 등장하다

[21] 그들의 마음을 열다

[22] 회교도들에 대한 그들의 인식을 바꾸다

[23] 로위(Lowe) 본사 건물

[24] 전혀 관심이 없다

[25] 소비자들에게 다가가다