남아공 가정용 의료기기(혈압·당뇨측정기) 시장 동향

<h5 class="tit">남아공 가정용 의료기기(혈압·당뇨측정기) 시장 동향</h5><div class="etc-list cf"> 2016-11-23 정다운 남아프리카공화국 요하네스버그무역관 </div><div class="global-news-content">- 비만으로 인한 후천성 당뇨, 고혈압 환자 증가 -- 수입에 의존하는 의료기기 시장 -   □ 현황   ㅇ 건강에 대한 관심 급증    - 남아공은 여성 전체의 40%가 비만으로, 사하라이남에서 과체중이 가장 많음.    - 성인뿐만 아니라 25%의 여자아이 및 20%의 남자아이들이 소아비만    - 비만으로 인한 후천성 당뇨, 고혈압 환자가 증가하고 있는 추세(인구의 1/3이 고혈압, 1/4이 당뇨)    - 10월 15~19일을 비만 인식 주간(National Obesity Week)으로 정해 전국적으로 건강한 라이프스타일을 권장    ㅇ 수입에 의존하는 의료기기 시장    - 남아공 제약시장은 수요의 50%를 남아공 자국 제품으로 공급할 수 있으나, 의료기기 시장은 저개발 산업 중 하나로, 95%를 수입에 의존하고 있음.    - 2013년 남아공 의료기기 시장 규모는 약 12억 달러이며, 총 수익 121억 랜드 이상을 창출해 세계 상위 30위권 수준    - 2018년까지 연평균 성장률 7.7% 예상됨.  남아공 의료기기 판매량 추이<img title="external_image" style="width: 632px; height: 318px;" alt="EMB00000c48641c" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225519607_YDZGVIO8.png"> 자료원: SAMED Medical Device Industry Fact   ㅇ 의료기기 공급업체 특징    - 남아공 국내 의료기기 업체들은 주로 영세기업과 같은 아주 소규모이거나 중소기업으로, 제조와 납품을 겸업    - 남아공에 있는 다국적 의료기기 업체들은 국내 벤처기업과 협력하는 경우가 대다수    - 대부분의 남아공 제조업자들은 기초적인 의료 장비 생산 및 공급에 집중하며, 생산품은 일회용 밴드, 드레싱, 의료 관련 가구와 같이 고급 과학기술이 불필요한 제품에 국한됨. □ 시중에 판매되는 혈압·당뇨측정기  <table style="border: black; border-image: none; width: 703px; height: 2066px; border-collapse: collapse;" border="1" cellspacing="0" cellpadding="0"><tbody><tr><td style="background: rgb(216, 216, 216); padding: 1px 6px; border: 1px solid black; border-image: none; width: 21px; height: 22px;" rowspan="1" colspan="1">사진 </td><td style="background: rgb(216, 216, 216); padding: 1px 6px; border: 1px solid black; border-image: none; width: 587px; height: 22px;" rowspan="1" colspan="2">제품명 및 설명 </td><td style="background: rgb(216, 216, 216); border-width: 1px 1px 1px 0px; border-style: solid solid solid none; border-color: black black black rgb(0, 0, 0); padding: 1px 6px; border-image: none; width: 82px; height: 22px;"> 판매가격(랜드) </td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 895px; height: 21px; background-color: transparent;" colspan="4">혈압 측정기 </td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 58px; background-color: transparent;"><img title="external_image" style="width: 128px; height: 128px;" alt="EMB00000c48641d" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225451844_EF72M2PP.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 58px; background-color: transparent;" colspan="2">Clicks Blood Pressure Monitor - Upper arm - Electronic- Fully automatic - 4 x AA batteries included </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 58px; background-color: transparent;">429.00</td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 19px; background-color: transparent;"> <img title="external_image" style="width: 126px; height: 126px;" alt="EMB00000c48641e" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225547522_TUB6A6XK.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 19px; background-color: transparent;" colspan="2">Clicks Electronic Wrist Blood Pressure Monitor - Electronic- Fully automatic - 2 X AAA batteries included </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 19px; background-color: transparent;">399.00</td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 59px; background-color: transparent;"><img title="external_image" style="width: 152px; height: 132px;" alt="EMB00000c48641f" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225547521_3KC8EG7V.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 59px; background-color: transparent;" colspan="2">Tensoval Wrist Moble Monitor BP VIT - Accurate results- Extended cuff, 12.5-22.5cm - Stores 2 X 60 readings - Average values each for two users- Batteries for 1,000 measurements included- Extended 3 year warranty- Hard plastic storage box </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 59px; background-color: transparent;">560.00</td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 36px; background-color: transparent;"><img title="external_image" style="width: 158px; height: 113px;" alt="EMB00000c486420" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225547536_KRI1N2FG.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 36px; background-color: transparent;" colspan="2">Tensoval Duo Control - Pull up system - Patented cuff, medium 22-32cm - Extremely high measuring accuracy with duo sensor technology - Detection of cardiac arrhythmia - Memory capacity for 2 users for storage of morning and evening values for 30days - Display included date and time - Supplied with comfort soft case and batteries for 1,400 measurements</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 36px; background-color: transparent;">1,050.00 </td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 16px; background-color: transparent;"> <img title="external_image" style="width: 147px; height: 99px;" alt="EMB00000c486421" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225547523_U4IGYJG1.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 16px; background-color: transparent;" colspan="2">Tensoval Comfort Classic Blood Pressure Monitor - Accurate blood pressure and pulse rate measurement: Easy-to-use - Stores 60 measurements and average value, including date and time - Draw-clamp cuff for upper arm circumference 22-42cm - Includes transport bag and batteries for at least 1,000 measurements - 3-year warranty - Fully automatic blood pressure monitor</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 16px; background-color: transparent;">499.00 </td></tr><tr style="height: 200px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 130px; background-color: transparent;"> <img title="external_image" style="width: 190px; height: 165px;" alt="EMB00000c486428" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225547539_FW4ABGKY.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 130px; background-color: transparent;" colspan="2">Blood Pressure Monitor Omron M3 Upper Arm - Backlight for easy reading of results- 2 user's memory for family use- Detects irregular heartbeat- Blood pressure level indicator- Detects movement during measurement- Average for last 3 readings taken within 10 minutes- 60 memory storage per user</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 130px; background-color: transparent;">1,115.95</td></tr><tr><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 21px; height: 57px; background-color: transparent;"><img title="external_image" style="width: 161px; height: 210px;" alt="EMB00000c486422" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000088%2F20161111225548400_9F0J74P8.png"></td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 587px; height: 57px; background-color: transparent;" colspan="2">Braun Exactfit BP6100 Upper Arm Blood Pressure Monitor- 1x Braun ExactFit3.- 2 sizes S-M, L-XL cuffs- 1x Owner’s manual- 4x AA batteries- 1x storage pouch- 3-year warranty- 50 memories per user with exact date and time of measurement - Average function of last 7 days measurements - WHO indicator</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 57px; background-color: transparent;">1,199.00</td></tr><tr style="height: 29px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 895px; height: 27px; background-color: transparent;" colspan="4">혈당 측정기</td></tr><tr style="height: 170px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 51px; height: 32px; background-color: transparent;" colspan="2"><img title="external_image" style="width: 173px; height: 111px;" alt="EMB00000c486423" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000088%2F20161111225548730_PFLKE13L.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 558px; height: 32px; background-color: transparent;">OneTouch SelectSimple Blood Glucose Monitoring System - 10 sterile lancets, case - High-low alarm reference card - In vitro diagnostic - Logbook - Battery included </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 32px; background-color: transparent;">375.00 </td></tr><tr style="height: 158px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 51px; height: 33px; background-color: transparent;" colspan="2"><img title="external_image" style="width: 114px; height: 143px;" alt="EMB00000c486424" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000088%2F20161111225548650_50ESICST.png"></td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 558px; height: 33px; background-color: transparent;">Contour Plus Blood Glucose Monitoring System- 5 test strips- 2 lancing device with AST cap- 5 coloured lancets- Logbook </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 33px; background-color: transparent;">295.00 </td></tr><tr style="height: 156px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 51px; height: 18px; background-color: transparent;" colspan="2"><img title="external_image" style="width: 104px; height: 128px;" alt="EMB00000c486425" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000088%2F20161111225549107_47H8AZFV.png"></td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 558px; height: 18px; background-color: transparent;">Clicks EasyMax Blood Glucose System- Logbook- Battery included- Lancing device with lancets</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 18px; background-color: transparent;">249.00 </td></tr><tr style="height: 264px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 51px; height: 43px; background-color: transparent;" colspan="2"><img title="external_image" style="width: 138px; height: 145px;" alt="EMB00000c486426" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000088%2F20161111225549107_23IP0RIB.png"> </td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 558px; height: 43px; background-color: transparent;">Accu-Check Active Blood Glucose Monitoring System - Carry case and battery included - Lancing device - 10 Lancets & 10 test strips - Accurate test results in 5 seconds - Small sample size 7-. 14-. 30-. 90-day average- Mamory with capacity for 500 results- USB interface for data transfer- Meal markers</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 43px; background-color: transparent;">450.00 </td></tr><tr style="height: 170px;"><td style="border-width: 0px 1px 1px; border-style: none solid solid; border-color: rgb(0, 0, 0) black black; padding: 1px 6px; border-image: none; width: 51px; height: 44px; background-color: transparent;" colspan="2"><img title="external_image" style="width: 137px; height: 156px;" alt="EMB00000c486427" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000087%2F20161111225544913_8U0HGUS0.png"></td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 558px; height: 44px; background-color: transparent;">Accu-Chek Performa Blood Glucose Monitoring System - Battery included - test strips - No coding required - 5-second test - Small sample size</td><td style="border-width: 0px 1px 1px 0px; border-style: none solid solid none; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); padding: 1px 6px; width: 82px; height: 44px; background-color: transparent;">340.00 </td></tr><tr style="height: 0px;"><td style="border: 0px rgb(0, 0, 0); border-image: none; width: 22px; background-color: transparent;"></td><td style="border: 0px rgb(0, 0, 0); border-image: none; width: 33px; background-color: transparent;"></td><td style="border: 0px rgb(0, 0, 0); border-image: none; width: 559px; background-color: transparent;"></td><td style="border: 0px rgb(0, 0, 0); border-image: none; width: 83px; background-color: transparent;"></td></tr></tbody></table>자료원: Clicks, Dis-chem □ 시사점   ㅇ 남아공시장의 장단점    - 장점: 타 아프리카 국가들에 비해 건강에 대한 국민들의 인식도 높고, 시스템도 비교적 잘 구축돼 있음.    - 단점: 수입에 의존하기 때문에 미국 및 유럽의 타 수입업체들과의 경쟁이 예상됨.   ㅇ 우리 기업의 기회    - 남녀노소 누구나 쉽게 사용할 수 있도록 사용법이 간단하고 합리적인 가격의 제품이 경쟁력 있을 것    - 남아공을 발판으로 타 아프리카 국가에 진출할 수 있는 가능성을 염두에 둔 기업에 좋은 기회  자료원: Clicks, Dis-chem, KOTRA 요하네스버그 무역관 자료 종합 < 저작권자 ⓒ KOTRA ＆ KOTRA 해외시장뉴스 <strike></strike> </div>