I. 무역영문서식 - (1) 개요

제1장 무역영문서식개요

제1절

1. 무역영어의 의미
1) The English of business is simply Standard English applied to business needs. There is no special language set aside for business and barred from language in common use.
2) Business English includes all written messages in English that are used in transaction
3) Letter of Credit(신용장), Bill of Lading(선하증권), Insurance Policy(보험증권), Commercial Invoice(상업송장), Packing List(포장명세서), Consular Invoice(영사송장), Certificate of Origin(원산지증명서), Bill of Exchange(환어음), Letter of Guarantee(수입화물선취보증서), Import Permit(수입허가서), Instruction of Cargo(화물인도지시서), Certificate of Importing Agent(수입대행증명서), Marine Freight(해상운임), Catalog and Other Papers(카탈로그 기타 참고서류)

2. 무역영어 작성

1) 문장의 기초

(1) Prewriting : ① Preparation (Purpose, Adudience, What, Result) ② BackGround Research

(2) Writing :      ① Organizing ② Outlining ③ Writing the first Draft

(3) Revising :   ① Revision CheckList ② Check your Tone ③ ProofReading

2) 문장구성요건 : ① Organizedness ② Naturedness ③ Friendliness ④ Courtesy

3) 무역영어작성상의 필요요건 for Writng Skill

(1) Simple & Efficient Method [Including Background & Reason]

 ① Clearness(Pronoun, Relative, Punctuation, Word, Concrete) ② Conciseness ③ Forcefulness

(2) Special & Technical Method [Expert Knowledge & Technical Terms]

(3) Legal Method

(4) Linguistic Method [Correct & Influent Language]

3. Effective Business Letters

1) Purpose 
-  Business English is the art of using words so as to make men do things for the mutual benefit, especially to expect  Active & Favoralbe Reponse

2) Contents point of view(내용적 측면) - Efficiency

(1) Overall Methods
① Think before you write.  ② Write as you talk.(대화하듯이 작성하라.)
③ You attitude-To take the reader’s point of view.(상대방 입장-읽는 사람의 입장에서 본다.) ④ Personality

(2) AIDA 원칙
① A = Attracting Attention(주목을 끌어내라.)  ② I = Holding Interest(흥미를 유발시켜라.)
③ D = Creating Desire(구매욕을 갖게 하라.)  ④ A = Stimulating Action(구매행동을 자극시켜라.)

3) Construction point of view(구조적 측면)
(1) Thesis Methods : ① Title(Subject)(제목) ② Introduction(서론) ③ Main Discussion(본론) ④ Conclusion(결론)
(2) Essay Methods : ① Conception(개념) ② Preliminary View(서론) ③ Main Body(본론) ④ Conclusion(결론)

4) Effective B/L Writing

Contents	AIDA Principle	Structure	5C'S
You Attitude   - To take the reader's      point of view	Attention	Title	Correctiveness  Conciseness  Clearance  Completiveness  Courtesy
	Interest	Introduction
	Desire	Main Body
	Action	Conclusion

4. 비즈니스영어 작성 5C’s 원칙

(1) Correctness(정확성) : Grammar(문법), Sentence Structure(문장구조), Reading(독해), Vocabulary(어휘), Spelling(철자법), Punctuation(구두점) 및 Capitalization(대문자)

Wrong	Right
September 11st 2011.	September 11, 2011.
This product is high in this case.	The article, No 7334(item/product) is high in price.
Trusting this special offer term is satisfaction.	We trust the terms of this special offer No. 7946 is  satisfactory.

(2) Conciseness(간결성) 

Wrong	Right
You asked us when the new Full Automatic Camera, HK-1020 came on the market. It is obtainable now.	The new Full Automatic Camera, HK-1020 is now available  from our stock.
We would like to thank you your cooperation in this difficult  claim matter, GH-17491.	Thank you for your cooperation in this claim matter, GH-  17491.
Frankly speaking, we wish to state that we shall be very  glad to send you a copy of our catalog “Semi-conductor,  SC-1003” in compliance with your request.	We are pleased to send you our present catalog, “Semi-  conductor, SC-1003” as requested.

(3) Clearness(명료성) 

Obscure	Clear
We have your recent order clearly.	We have your order, HJ-10074 of May 15 by E-mail.
We assume that you are writing to the other account to have  not written to them.	We assume that you are writing to the other bank of account  No. 784679 and have not written to them.
Mr. Park, Purchasing Manager, wrote Mr. Smith that he had  accepted that proposal.	Mr. Park, Purchasing Manager, wrote to Mr. Smith that he  had accepted Mr. John’s proposal, TJ-3421.

(4) Completeness(완비성) 

Wrong	Complete
Please send me textile goods to our customer at the early  date.	Please send me the high quality textile goods, KT-1140,  Size 7 1/2, Style 100 B in your catalog May 24.
Our partial shipment will be made in this month if possible.	Your order of electronic component, JK-1991 will be shipped  on September 20.

(5) Courtesy(예의성) : You attitude-To take the reader’s point of view

Impolite/Curt	Polite
You are requested to reply immediately without fail.	Your prompt reply would be highly appreciated.
We must insist on your immediate payment, HJ-10041.	We are counting on receiving your remittance, HJ-10041.
We are surprised that you do not like our shipment No. 1018.	We are sorry that you were not satisfied with the quality of  the shirts in our shipment No. 1018.
You must accept our offer for Date Processing Machinery,  DPM 1334 as soon as possible.	Please accept our offer for Data Processing Machinery,  DPM 1334 at the early date.

제2절 서식 형식

1. 무역서식의 구성요소

(1) Part of Letter

① Letterhead(서두)
② Date(발신일자)
③ Inside Address(수신인 주소)
④ Salutation(서두인사)
⑤ Body of Letter(본문)
⑥ Complimentary Close(결문인사, 예불비례)
⑦ Signature(서명)

(2) Additional Parts

① Reference Number(참조번호)
② Particular Address/Attention Line(특정수신인)
③ Letter Subject/Subject Line(제목)
④ Identification Marks(책임자 식별)
⑤ Enclosure Directions(동봉물지시)
⑥ Carbon Copy Notation(사본발송처표시)
⑦ Postscript(추신)

(3) Forms of Letter

① 들여쓰기 : Indented Form(들여쓰기), Block Form, Modified Block Form, Semi-Block Form

② Punctuation(구두점) : Closed Punctuation, Open Punctuation

③ Date : 3rd June, 2012 (영국식), June 3, 2012(미국식)

④ Inside Address : 수취인의 성명과 주소

⑤ Salutation : Dear Sirs(영국식), Gentlemen : (미국식)

⑥ Complimentary Close 

American style(미국식 표현)	British style(영국식 표현)
Yours truly, Truly yours, Yours very truly, Very truly yours,	Faithfully yours, Yours faithfully, Yours very faithfully,  Very faithfully yours,
Formal, Businesslike	Yours respectively
Less formal (영미공통)	Sincerely, Yours sincerely, Sincerely yours,  Yours very sincerely,
Informal (영미공통)	Best regards, Warmest regards,

2. 서한요소의 배치도(Layout of the Business Letter)

(1) Heading  (2) Date  (3) Personal Notation  (4) Reference Line  (5) Inside Address  (6) Attention Line  (7) Salutation  (8) Subject Line  (9) Body  (10) Complimentary Close  (11) Signature  (12) Identification Line  (13) Enclosure  (14) Carbon Copies  (15) Mailing Notation  (16) Postscript

ULTRASONIC Co., Ltd.         North Platte, Nebraska 69101 Tel : 794+376+9465               Fax : 794+376+9561             E-mail : info＠ultras. com  Refer to File No. 2931   February 14, 2012           Solar Power, Inc.  276 Mesa Place  Lacruces, New Mexico 88001  Fax : 525+639+6060  Attention : Brian Carson  Dear Mr. Brian Carson,    Re : The Parts of a Business Letter      You are reading a letter containing all the parts of a business letter.    The attention line follows the inside address. Because it is really a part  of the address, it should also be placed on the envelope.   The subject line follows the salutation. It is considered part of the body  of the letter.     Yours truly,                   Nelson Baker                Vice President                 NB : ks  Encl.  CC : Jason Conerly  Registered  P.S. The postscript should never be used as an after thought.