South Korea's Samsung Electronics Co. lost nearly 8 percentage points of its global smartphone market share in the third quarter from a year earlier, according to industry data Tuesday, contrasting with Chinese rivals.<br /> <br />The world's No. 1 maker of smartphones shipped 73.21 million smartphones in the July-September period, down 7 million units from last year, the data compiled by market tracker Gartner Inc. showed.<br />Its world market share fell 7.7 percentage points over the cited period to 24.4 percent.<br /> <br />Major Chinese brands expanded their presence in the global market, with Huawei, Xiaomi and Lenovo taking up 15.5 percent of the market in the third quarter, up 4.1 percentage points on-year.<br /> <br />Xiaomi, which claimed 5.2 percent, saw its shipment of smartphones reach 15.7 million units, growing fourfold from the 3.62 million units posted last year. Huawei and Lenovo took up 5.3 percent and 5 percent, respectively.<br /> <br />Samsung's biggest rival, Apple Inc., sold 38.19 million units in the third quarter, up 8 million units from a year earlier, to account for 12.7 percent of the market, the data showed. The researcher expected Apple to post record-high sales in the fourth quarter, helped by the iPhone 6 and iPhone 6 Plus.
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첫댓글While Chinese companies target smartphone market to penetrate. 삼성's crisis is escalating. Chinese new firm takes the share of 삼성's product. If this situation continues, 삼성's a market share would be pointless. I wonder that how 삼성 responds to Chinese company that competes to sell at the lowest price and gives high performance.
Currently in China, preceded by a relatively high quality and cheap price that China's own brand smartphone Enormous popularity skyrocketing, and promote the presence in the global market. Chinese smartphone market based on huge Chinese population can influence the world market.
Korea's global smartphone market share is a situation that is falling down. China is expanding its market with the introduction of low-cost smartphones. In addition, Apple is focused on selling the iPhone 6. What is the way to solve the problem of Samsung? Samsung will have to produce affordable smartphones like China and visualize your own design as Apple. Also, I think it would have to differentiate marketing to overseas markets.
Samsung smartphone market share dropping, while its competitors have increased market share. How do resolve this issue? First Samsung should release a product with similar price and brand in China to sell low-cost phones to regain market share addition. Samsung should not be satisfied with leading companies. Finally Samsung will need more innovative marketing.
Samsung and Apple's market share are declining because Chinese companies capture market by moderate smart phone. From this point of view, if Samsung doesn't have an alternative plan, its market share will be declining as expecting.
Now, Samsung Electronics, Korea is faced with decrease of global smart phone market share. However, main Chinese smart phone companies are increasing the share in the global market. Moreover, Apple is predicted growing their share because of release iPhone6 and iPhone 6 plus. So, Samsung need to consider other ways to restore their share. If the company don't do it, maybe the share will be falling down more.
So why Samsung's smartphone market share has fallen I think that China's power is growing more and more seems to be that the smartphone market is saturated. Samsung Electronics will put out a speedy response.
Until now, Samsung and Apple remains at the two top of the smart-phone market. However, Chinese companies pursue Samsung and Apple's share and new Apple product is becomeing more popular, Samaung's market share is decreasing. Because the Samsung smart-phones account for a very large proportion. Samsung thinks that it is a necessary to innovate. Apple competed with Samsung have mania which like Apple's design but Samsung hasn't. Samsung, In order to increase the share of smart-phone market, I think Samsung should make the mania only to changes in the design and marketing.
첫댓글 While Chinese companies target smartphone market to penetrate. 삼성's crisis is escalating. Chinese new firm takes the share of 삼성's product. If this situation continues, 삼성's a market share would be pointless. I wonder that how 삼성 responds to Chinese company that competes to sell at the lowest price and gives high performance.
Currently in China, preceded by a relatively high quality and cheap price that China's own brand smartphone
Enormous popularity skyrocketing, and promote the presence in the global market.
Chinese smartphone market based on huge Chinese population can influence the world market.
Korea's global smartphone market share is a situation that is falling down.
China is expanding its market with the introduction of low-cost smartphones.
In addition, Apple is focused on selling the iPhone 6.
What is the way to solve the problem of Samsung?
Samsung will have to produce affordable smartphones like China and visualize your own design as Apple.
Also, I think it would have to differentiate marketing to overseas markets.
Samsung smartphone market share dropping, while its competitors have increased market share.
How do resolve this issue?
First Samsung should release a product with similar price and brand in China to sell low-cost phones to regain market
share addition.
Samsung should not be satisfied with leading companies.
Finally Samsung will need more innovative marketing.
Samsung and Apple's market share are declining because Chinese companies capture market by moderate smart phone.
From this point of view, if Samsung doesn't have an alternative plan, its market share will be declining as expecting.
Now, Samsung Electronics, Korea is faced with decrease of global smart phone market share. However, main Chinese smart phone companies are increasing the share in the global market. Moreover, Apple is predicted growing their share because of release iPhone6 and iPhone 6 plus. So, Samsung need to consider other ways to restore their share. If the company don't do it, maybe the share will be falling down more.
So why Samsung's smartphone market share has fallen
I think that China's power is growing more and more seems to be that the smartphone market is saturated.
Samsung Electronics will put out a speedy response.
Until now, Samsung and Apple remains at the two top of the smart-phone market.
However, Chinese companies pursue Samsung and Apple's share and new Apple product is becomeing more popular, Samaung's market share is decreasing.
Because the Samsung smart-phones account for a very large proportion.
Samsung thinks that it is a necessary to innovate.
Apple competed with Samsung have mania which like Apple's design but Samsung hasn't.
Samsung, In order to increase the share of smart-phone market,
I think Samsung should make the mania only to changes in the design and marketing.