7/8 1st Topic

[junghyun]

Social Networking Business vs. Personal ‘The’ Big Differences

The success of Facebook and Twitter are poignant examples of how powerful and important social networking has become in our personal worlds.
The world of business is now immersing itself into the social networking phenomena both for external, internal and combined communications.
Yet, the immersion is still a challenge for the majority of organizations as they look to build these technologies into the fabric of their business culture.
And it is here that the differences and challenges need to be explored.

• Purpose
Social Networking in Business is founded upon a different premise and one that is frequently not well understood in comparison to personal Social Networking. That difference is "purpose." More specifically, personal Social Networking is founded upon the notion that people get together in this virtual world based on strong ties including shared and common interests.In comparison, the inclusion of a Social Networking program within an organization is typically linked to leveraging the power of weak ties - promoting creative collaboration with the intent of having a purposeful outcome and engaging broadly across enterprise boundaries to address opportunities or resolve issues.
Mary Lou Tierney, Project Leader of MITRE’s Innovation Program, an internal R&D initiative, is responsible for incorporating a collection of social media tools to support the program. "One way to achieve improvement in time-to-market processes or earlier identification of strategic initiatives is to leverage the collective intelligence of the organization as whole using a framework for Communities of Purpose –the NEW CoP. The key differentiator between Communities of Interest/Practice and Communities of Purpose is the critical element of target audience interaction with content that has been enabled by social media technologies.
It’s no longer about a repository of content – it’s about action on and manipulation of the content that leads to actionable, targeted output.

• Trust
The sad and unfortunate truth for many organizations (public and private) is that a culture of trust is frequently absent. In comparison to personal social networking, an inherent level of trust is typically established as participants engage because of a genuine interest in the subject matter.
In the corporate world, a proactive effort is required to build a culture of trust; one that allows participants to dip their toe in the social networking pool and see the benefits that are duly derived. Techniques for building trust with social networking include recognition of contributions, keeping people engaged (when not their primary focus) and the inclusion of gaming theory to foster a friendly sense of competition.

• Governance
As businesses hop on the social networking bandwagon, there is an inherent need to inject some sense of corporate responsibility and ethics to protect the interests of the business. This manifestsitself frequently in the form of "governance" measures; those that ensure that information being shared is not false, slanderous, misleading or malformed. As a result, social networking for business requires more rigor. This could include defined content approval cycles, publishing frameworks and user instruction. In comparison to personal social networks, this type of governance is typically not present.
One key to a successful business social networking program is to find the right balance between too much and too little governance. The content and collaboration must be authentic and purposeful otherwise, it will quickly evolve into one more failed solution.

• Linkages
Keying in on the "network"of social networking, personal social networks are typically on the Web and as such, it is very easy to share and access disparate information. In comparison, business social networking can be more challenging as there is typically a large and unknown collection of secure and hidden repositories of content that aren’t easily accessible.
Jeff Teper, Corporate Vice President for SharePoint at Microsoft and a recognized authority on social networking, sees this as a key to business social networking. He states "Organizations must break down and make accessible, hidden silos of content if social networking in business is to succeed." He goes on to say "Consolidating and making these repositories accessible is an important catalyst for enabling real business social networking. Employees can then easily access, leverage and link to relevant content as they collaborate with their peers."
Before you and your organization take the plunge into social networking, ponder some of these differences and incorporate them into your strategy. They can make the difference between a mediocre and great use of social networking technologies.

Questions

1. Do you have your own SNS? Could you tell us what they are?

2. Many in Korea had CYWORLD accounts to communicate with friends just for fun. But in these days there’re many people have their own business / personal blogs to generate profit or even get a job.

How do you think about the changed paradigm toward SNS?

3. It says "Social Networking is founded upon the notion that people get together in this virtual world based on strong ties including shared and common interests." Have you ever had any benefits from sharing information with others who have similar interests?

4. It says "This manifests itself frequently in the form of "governance" measures; those that ensure that information being shared is not false, slanderous, misleading or malformed." It worries major companies about losing their reputations by malicious opinions or false information. It could also affect the value of company and investors. Do you have any cases related to downturns of SNS?

5. Do you think it is better to have connection with people online? Or not why?

6. What would be the advantages of using SNS for you? Why do you use them and how much time do you spend on them?

[junghyun]

겁없게두 토픽 올리겠다고 손을 번쩍들긴했는데^^;
- 내용이 너무 긴건 아닌지이~수정이 필요하면 알려주세용~

[paul - 대성]

내용 좋습니다. 감사합니다.^^

[scott(박범석)]

내용도 적절하고 질문들도 좋네요~!! 감사합니다^^

[Christopher(강경헌)]

감사합니다^^

[흠흠흠흠]

여기 게시판 이름이 Topic & attendance라고 되어 있는데~ 이리로 참석 신청하면 되욤??;;;

[scott(박범석)]

따로 신청 안 하셔도 되요^^ 당일날 바로 오시면 됩니다 ^ㅁ^