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I think the unique and creative space and props of the pop-up store are attractive.
Attracting public attention by opening new products, limited-time products, and collaborated products as pop-up stores is a fresh marketing strategy compared to before, and it is good for customers to accept new priducts without burden. They also recognize it as a play culture rather than just a store.
In particular, today’s trend-conscious customers value new experiences and individual consumption and are used to communication using digital platforms. Therefore, pop-up stores that are only open for a short period of time are suitable for consumers’ tastes these days. However, as pop-up stores become more popular, various pop-up stores are created, and anyone are creating pop-up stores, reducing individuality and causing various problems. Employees should quickly complete the movement of consumers because the message they want to convey may not reach or may not reach consumers, and because of the nature of pop-up stores that operate only for a short period of time, they need to quickly create rotation rates. This does not allow consumers to experience it, and all materials used in one pop-up store are disposed of , which is not good for the environment. In order to become a better pop-up store, a shared pop-up store has been created, but I think visitors should also live a healthy consumption life.