Olive Young upgrades shopping experience 올리브영, 휴대용 번역기로 외국인 쇼핑 경험 업그레이드

[김우정]

올리브영이 1,340개 매장에 휴대용 번역기를 도입했습니다.
올리브영의 지난해 외국인 고객 매출액은 전년대비 660% 상승했습니다.
매출이 많은 지역은 명동, 홍대, 동대문외에 강남, 성수, 제주도 입니다.
관광객의 매출이 면세점에서 국내매장으로 변화하면서 해당매장의  외국어 서비스강화가 요구됩니다.
 
Olive Young upgrades shopping experience for foreigners with portable translators
올리브영, 휴대용 번역기로 외국인 쇼핑 경험 업그레이드

By Ko Dong-hwan 고동환 기자
Posted : 2024-04-18 15:49 Updated : 2024-04-19 13:19
Korea Times

A clerk at CJ Olive Young's store in Myeongdong, Seoul, left, helps a customer with the company's new portable translation device, Thursday. Courtesy of CJ Olive Young 25일 서울 명동 CJ올리브영 매장에서 점원이 고객의 휴대용 번역기를 도와주고 있다. CJ올리브영 제공

CJ Olive Young has introduced portable translation devices for foreign customers at its 1,340 stores nationwide as the Korean beauty product seller's sales to shoppers from overseas have been on a steep rise, according to the beauty retailer of major conglomerate CJ Group, Thursday.
CJ올리브영은 해외 쇼핑객을 대상으로 한 국내 뷰티용품 판매업체의 매출이 가파르게 증가함에 따라 전국 1,340여개 매장에 외국인 고객을 위한 휴대용 번역기를 도입했다고 CJ그룹의 뷰티 유통업체가 목요일 밝혔다.


The new device offers simultaneous interpretation for 16 languages, including English, Chinese, Japanese, Vietnamese, Russian and Mongolian, among others.
이 새로운 기기는 영어, 중국어, 일본어, 베트남어, 러시아어, 몽골어 등 16개 언어에 대한 동시통역을 제공한다.

The device also offers a visual translation feature, allowing users to understand descriptions of products written in Korean by scanning the text with the device's camera. The device then displays the Korean text in the target language.
이 장치는 또한 시각적 번역 기능을 제공하여 사용자가 장치의 카메라로 텍스트를 스캔하여 한국어로 작성된 제품 설명을 이해할 수 있도록 한다. 그런 다음 장치는 목표언어로 한국어 텍스트를 표시한다.

With the device, the company hopes to break down the language barrier for foreign customers and expects they will access an extensive range of information and tips on K-beauty products through curation and verbal explanations from the store's clerks.
이 기기로 외국인 고객들의 언어 장벽을 허물기를 희망하며 매장 점원들의 큐레이션과 구두 설명을 통해 K-뷰티 제품에 대한 광범위한 정보와 팁을 접할 수 있을 것으로 기대하고 있다.

The devices will also raise efficiency for store employees serving customers, according to the company.
회사에 따르면 이 장치는 또한 고객에게 서비스를 제공하는 매장 직원들의 효율성을 높일 것이다.

"We wanted our foreign customers to fully experience our services without language barriers interfering," a company official said. "This way, our products developed by the country's small-to-medium-size companies will become more popular among our consumers from around the world."
회사 관계자는 "외국인 고객들이 언어 장벽에 방해받지 않고 우리의 서비스를 충분히 경험하기를 원했다,"고 말했다. "이렇게 하면 우리나라 중소기업이 개발한 우리 제품은 전 세계 소비자들 사이에서 더 인기를 끌 것이다."

Olive Young's new store feature comes after the brand last year confirmed its robust popularity among tourists to Korea. The company said Thursday that foreign shoppers who used its tax refund service last year numbered 3.7 million. Considering that tourists visiting Korea last year numbered 8.8 million overall, according to the Korea Tourism Knowledge & Information System, a significant proportion of them spared time to shop at Olive Young stores.
올리브영의 새로운 매장 기능은 지난해 올리브영이 한국을 방문한 관광객들에게 큰 인기를 얻었음을 확인한 데 따른 것이다. 한국관광지식정보시스템에 따르면 지난해 한국을 방문한 외국인 쇼핑객은 370만 명으로 집계됐다. 한국관광정보시스템에 따르면 지난해 한국을 방문한 관광객이 880만 명이었던 점을 감안하면 이들 중 상당수가 올리브영 매장에서 시간을 할애했다.

Sales figures proved the brand's rising popularity. Olive Young's sales to foreign customers last year saw a year-on-year increase of 660 percent. Compared to the figure from 2019 before COVID-19 hit the country the following year, performance has more than quadrupled.
매출 수치는 브랜드의 인기 상승을 증명했다. 올리브영의 지난해 외국인 고객 매출은 전년 대비 660% 증가했다. 이듬해 코로나19가 국내를 강타하기 전인 2019년 수치와 비교하면 4배 이상 실적이 늘었다.

The lion's share of sales were recorded in popular tourist areas. Not only did the stores in Seoul's key tourist hotspots — Myeongdong, Hongdae and Dongdaemun — see outstanding performances, but high sales figures also came from a broader range of regions across the country, such as Seoul's Gangnam District, Seongsu neighborhood, Busan and Jeju Island.
매출의 가장 큰 비중은 인기 있는 관광 지역에서 기록되었다. 서울의 주요 관광 명소인 명동, 홍대 그리고 동대문에 있는 가게들은 뛰어난 실적을 보였을 뿐만 아니라, 서울의 강남, 성수, 부산 그리고 제주도와 같은 전국의 더 넓은 지역에서 높은 매출 수치가 나왔다.

Unlike in the past, when Chinese tourists marked the highest number of foreign tourists to the country, Olive Young is now seeing more customers from Japan, Southeast Asian nations, the Middle East and English-speaking nations.
중국인 관광객이 가장 많은 외국인 관광객을 기록했던 과거와 달리 올리브영은 이제 일본, 동남아, 중동, 영어권 국가의 고객이 늘고 있다.

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