<p><span> </span></p><p><span>2022</span><span>년</span><span> <span> </span>9</span><span>월</span><span> 27</span><span>일</span><span> <span> </span></span><span>마케팅뉴스클리핑</span><span> </span></p><p> </p><p><span>#0</span></p><p><span>오늘의</span><span> <span> </span></span><span>짧은</span><span> </span><span>영어명언</span><span>: </span></p><p><span>It is not length of life, But depth of life (Ralph Waldo Emerson)- </span><span>인생의</span><span> </span><span>길이보다</span><span> </span><span>깊이가</span><span> </span><span>중요합니다</span><span>. (</span><span>케이모스트제공</span><span>)</span></p><p> </p><p><span>오늘의</span><span> </span><span>유투브</span><span>: </span></p><p><span>🍀</span><span>직장생활</span><span> </span><span>대인관계</span><span> “</span><span>이것</span><span>”</span><span>만</span><span> </span><span>알아도</span><span> </span><span>인생이</span><span> </span><span>바뀝니다</span><span> [</span><span>오은영의</span><span> </span><span>버킷리스트</span><span>] -</span><span>친구와</span><span> </span><span>동료를</span><span> </span><span>구별하기</span><span>/</span><span>오은영의</span><span> </span><span>버킷리스트</span><span> <a href="https://youtu.be/95Geohd311Q" target="_top" class="ke-link">https://youtu.be/95Geohd311Q</a></span></p><p> </p><p><span>#1. </span><span>틱톡</span><span>, </span><span>댓글</span><span> '</span><span>싫어요</span><span>' </span><span>모든</span><span> </span><span>이용자</span><span> </span><span>확대</span><span> </span><span>적용</span></p><p><span>틱톡이</span><span> </span><span>댓글</span><span> '</span><span>싫어요</span><span>' </span><span>기능을</span><span> </span><span>모든</span><span> </span><span>이용자를</span><span> </span><span>대상으로</span><span> </span><span>확대</span><span> </span><span>적용한다</span><span>. </span><span>틱톡은</span><span> </span><span>이</span><span> </span><span>기능을</span><span> </span><span>올해</span><span> </span><span>봄부터</span><span> </span><span>테스트해왔다</span><span>. </span><span>다만</span><span>'</span><span>싫어요</span><span>' </span><span>숫자는</span><span> </span><span>표시되지</span><span> </span><span>않는다</span><span>. </span><span>틱톡은</span><span> </span><span>더</span><span> </span><span>나은</span><span> </span><span>커뮤니티</span><span> </span><span>경험을</span><span> </span><span>만드는</span><span> </span><span>것이</span><span> </span><span>목적이라며</span><span>, </span><span>싫어요</span><span> </span><span>합계는</span><span> </span><span>제공되지</span><span> </span><span>않고</span><span> </span><span>두</span><span> </span><span>번</span><span> </span><span>눌러</span><span> </span><span>이를</span><span> </span><span>취소할</span><span> </span><span>수도</span><span> </span><span>있다고</span><span> </span><span>덧붙였다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #2. AI</span><span>가</span><span> </span><span>알아서</span><span> </span><span>상품</span><span>·</span><span>콘텐츠</span><span> </span><span>추천</span><span>... '</span><span>써제스트</span><span>' </span><span>기술</span><span> </span><span>뜬다</span></p><p><span>개인의</span><span> </span><span>데이터와</span><span> </span><span>취향을</span><span> </span><span>기반으로</span><span> </span><span>상품이나</span><span> </span><span>콘텐츠를</span><span> AI</span><span>로</span><span> </span><span>검색하거나</span><span> </span><span>추천하는</span><span> </span><span>기능에</span><span> </span><span>적용되는</span><span> AI </span><span>써제스트</span><span> </span><span>기술이</span><span> </span><span>국내외</span><span> </span><span>플랫폼에</span><span> </span><span>적용되고</span><span> </span><span>있다</span><span>. </span><span>특히</span><span> </span><span>아마존</span><span> </span><span>등장</span><span> </span><span>이후</span><span>, </span><span>상품</span><span> </span><span>검색을</span><span> </span><span>중심으로</span><span> AI </span><span>기술이</span><span> </span><span>지속적으로</span><span> </span><span>성장하고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #3. </span><span>카카오스타일</span><span>, </span><span>판매자</span><span> </span><span>전용</span><span> '</span><span>파트너</span><span> </span><span>라운지</span><span>' </span><span>오픈</span></p><p><span>'</span><span>지그재그</span><span>'</span><span>를</span><span> </span><span>운영하는</span><span> </span><span>카카오스타일이</span><span> </span><span>입점</span><span> </span><span>스토어의</span><span> </span><span>매출</span><span> </span><span>성장을</span><span> </span><span>위한</span><span> </span><span>정보를</span><span> </span><span>한</span><span> </span><span>공간에</span><span> </span><span>모은</span><span> '</span><span>파트너</span><span> </span><span>라운지</span><span>'</span><span>를</span><span> </span><span>정식</span><span>오픈했다고</span><span> </span><span>밝혔다</span><span>. </span><span>판매자</span><span> </span><span>전용</span><span> </span><span>사이트인</span><span> </span><span>파트너</span><span> </span><span>라운지에서</span><span> </span><span>파트너사가</span><span> </span><span>원하는</span><span> </span><span>정보를</span><span> </span><span>쉽게</span><span> </span><span>찾을</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>콘텐츠</span><span> </span><span>큐레이션</span><span>, </span><span>접근성</span><span>, </span><span>가독성을</span><span> </span><span>높였다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #4. Z</span><span>세대</span><span>, </span><span>소셜</span><span> </span><span>앱에</span><span> </span><span>월평균</span><span> 8</span><span>시간</span><span> </span><span>소비</span></p><p><span>데이터</span><span> </span><span>분석</span><span> </span><span>플랫폼</span><span> data.ai</span><span>의</span><span> </span><span>분석</span><span> </span><span>결과</span><span>, </span><span>한국의</span><span> Z</span><span>세대</span><span>(18-24</span><span>세</span><span>)</span><span>는</span><span> </span><span>월평균</span><span> 8</span><span>시간을</span><span> </span><span>소셜</span><span> </span><span>앱에</span><span> </span><span>사용하면서</span><span> </span><span>월</span><span> 4.5</span><span>시간을</span><span> </span><span>사용한</span><span> </span><span>베이비부머</span><span> </span><span>세대</span><span>(45</span><span>세</span><span> </span><span>이상</span><span>) </span><span>대비</span><span> 2</span><span>배</span><span> </span><span>수준의</span><span> </span><span>사용</span><span> </span><span>시간을</span><span> </span><span>보였다</span><span>. </span><span>주요</span><span> 5</span><span>개국</span><span> </span><span>중</span><span> </span><span>사용</span><span> </span><span>시간</span><span> </span><span>면에서</span><span> 2</span><span>배</span><span> </span><span>가까운</span><span> </span><span>차이를</span><span> </span><span>보인</span><span> </span><span>국가는</span><span> </span><span>한국이</span><span> </span><span>유일했다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #5. </span><span>인스타</span><span>·</span><span>트위터까지</span><span> </span><span>동원한</span><span> </span><span>유튜브</span><span>... '</span><span>망</span><span> </span><span>이용대가법</span><span>' </span><span>반대</span><span> </span><span>광고</span></p><p><span>구글이</span><span> </span><span>자사</span><span> </span><span>블로그에</span><span> '</span><span>망</span><span> </span><span>이용대가</span><span> </span><span>법</span><span>' </span><span>입법</span><span> </span><span>논의를</span><span> </span><span>막기</span><span> </span><span>위해</span><span> </span><span>직접</span><span> '</span><span>오픈넷</span><span> </span><span>반대</span><span> </span><span>서명</span><span>'</span><span>을</span><span> </span><span>주도하고</span><span> </span><span>나선</span><span> </span><span>데</span><span> </span><span>이어</span><span>, </span><span>인스타그램</span><span>, </span><span>트위터</span><span> </span><span>등</span><span> SNS</span><span>를</span><span> </span><span>총동원한</span><span> </span><span>파상공세에</span><span> </span><span>나섰다</span><span>. </span><span>프로모션</span><span> </span><span>광고까지</span><span> </span><span>동원</span><span>, </span><span>서명</span><span> </span><span>운동을</span><span> </span><span>독려하며</span><span> </span><span>국회와의</span><span> </span><span>힘겨루기가</span><span> </span><span>본격화되고</span><span> </span><span>있다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #6. </span><span>당근마켓</span><span>, </span><span>신규</span><span> </span><span>광고</span><span> </span><span>이용자</span><span> </span><span>대상</span><span> </span><span>페이백</span><span> </span><span>지원</span></p><p><span>당근마켓에서</span><span> </span><span>동네</span><span> </span><span>광고한</span><span> </span><span>이용자에게</span><span> </span><span>일부</span><span> </span><span>페이백을</span><span> </span><span>지원한다</span><span>. </span><span>당근마켓</span><span> </span><span>광고는</span><span> </span><span>동네</span><span> </span><span>가게부터</span><span> </span><span>지역민들까지</span><span> </span><span>동네</span><span> </span><span>광고를</span><span> </span><span>만들고</span><span> </span><span>노출할</span><span> </span><span>수</span><span> </span><span>있는</span><span> </span><span>지역</span><span> </span><span>기반</span><span> </span><span>온라인</span><span> </span><span>광고</span><span> </span><span>서비스다</span><span>. </span><span>이번</span><span> </span><span>프로모션은</span><span> </span><span>당근마켓</span><span> </span><span>광고를</span><span> </span><span>처음</span><span> </span><span>하는</span><span> </span><span>사람</span><span> </span><span>모두에게</span><span>광고</span><span> </span><span>이용</span><span> </span><span>금액</span><span> </span><span>최대</span><span> 10</span><span>만</span><span> </span><span>원까지</span><span> </span><span>광고</span><span> </span><span>캐시로</span><span> </span><span>돌려준다</span><span>.</span></p><p><span> </span></p><p> </p><p><span> #7. </span><span>광고관리</span><span> </span><span>한</span><span> </span><span>번에</span><span> '</span><span>크리에이터리</span><span>'... </span><span>수수료</span><span> 10%</span><span>만</span><span> </span><span>청구</span></p><p><span>어웨이크</span><span> </span><span>코퍼레이션은</span><span> </span><span>크리에이터가</span><span> MCN </span><span>없이</span><span> 1</span><span>인</span><span> </span><span>기업으로</span><span> </span><span>성장할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>광고</span><span> </span><span>관리</span><span> </span><span>매니저가</span><span> </span><span>해오던</span><span> </span><span>업무를</span><span> </span><span>대체하는</span><span> '</span><span>크리에이터리</span><span>'</span><span>를</span><span> </span><span>출시했다고</span><span> </span><span>밝혔다</span><span>. </span><span>크리에이터</span><span> </span><span>스스로</span><span> </span><span>광고주를</span><span> </span><span>효율적으로</span><span> </span><span>관리할</span><span> </span><span>수</span><span> </span><span>있도록</span><span> </span><span>도우며</span><span> 10%</span><span>의</span><span>수수료를</span><span> </span><span>청구하는</span><span> </span><span>형태로</span><span> </span><span>운영된다</span><span>.</span></p><p> </p><p><span>출처</span><span>: Kmost company Ltd.</span></p><p><span>http://www.9mihoshop.co.kr</span></p><p> </p><p><span>www.i-boss.co.kr</span></p><p><span>온라인마케팅</span><span> </span><span>포털</span><span>, </span><span>아이보스</span></p>
<!-- -->
