"애플 최고 경영자 '스티브 잡스(Steve Jobs)"의 연설문

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"애플 최고 경영자 '스티브 잡스(Steve Jobs)"

Steve Jobs -Stanford Commencement 연설 2005

스티브 잡스(Steven Paul Jobs) 기업인 출생 ; 1955년 2월 24일 (미국) 소속 ; 애플 (최고경영자) 경력 ; 애플 최고경영자           1986 픽사 인수           1985 넥스트 설립             1984 매킨토시 개발

Steve Jobs 스탠포드 대학 졸업연설문 요약

나는 오늘 손꼽히는 최고의 대학에서 연설를 영광으로 생각한다.

나의 생활에서 3개의 이야기를 이야기하고 싶다.

첫 번째 이야기는 점 연결 이다.
나는 대학을 졸업하지 않았다. 나의 생모는 젊은, 미혼 대학 대학원 학생이어서 다른 가정에 입양되었다. 입양한 부모는 조건은 대학을 보내는 조건이다. 그리나 17년 나는 대학을 치졸하게 스탠포드처럼 거의 비쌌던 대학을 선택했다.
나의 부모님은 노동자로서 저축 전부는 나의 대학 수업 소비되고 있었다. 6 달 후에, 나는 대학가는 것이 나에게 가치가 있다고 생각되지 않아서 대학을 자퇴했다. 그 후 나는 어려운 생활환경에서도 서체(글씨체)를 배우는 강의는 계속 들었다. 그래서 메켄토시에 응용이 되었다.
여러분은 미래의 점을 연결할 수 없지만 과거의점은 연결할 수 있습니다. 여러분은 본능, 숙명, 인생, 인과응보 등을 믿어야 합니다. 이렇게 함으로써 내 인생을 더욱 빛나게 할 것이다.

나의 두 번째 이야기는 사랑과 손실에 대한 것이다.
Woz 와 나는 20살에 부모님 차고에서 Apple사를 창업하여 열심히 일한 결과 10년만에 4000명 이상의 직원과 2조 달러의 기업으로 키웠다. 그 후 30살이 될 때 사업 부진으로 이사회에서 해고 되었다. 몇 달동안 무엇을 할찌 몰랐다. 그래도 Apple사는 사랑하고 있었다.
나는 사업가로서 지나버린 세대로서 이미 힘을 잃은 것이다. David Packard 와 Bob Noyce 만나 Apple사 재 성장을 위해 의견을 제시 했지만 거절당했다.

그후 5년동안 NeXT 과 Pixa(아내이름을 땀) 사라는 회사 2개를 설립했다. Pixa사는 만화 영화를 제작하는 회사로 세계적으로 유명하다. 놀랄만한일이 벌어졌다. Apple사 가 NeXT를 흡수 했기 때문에 다시 Apple사로 돌아와서 NeXT에서 기술 개발를 하였다. Laurene 과 나는 아주 획기적으로 조화를 이루었다.

나는 Apple에서는 해고되지 않은 것으로 확신하다. 고통은 꼭 필요 하다. 인생에서 벽돌로 머리를 때려 멍멍한 경우를 당하더라도 신뢰를 잃어서는 안 된다. 당신이 해온일에 대하여 대단히 흡족해 하며 만족하고 훌륭한 일를 했다고 자부 해야 한다. 훌륭한 일이란 네가 하는 일을 사랑하는 것이다. 그래야 세월이 흘러도 계속 할수 있는 것이다.

나의 제 3 의 이야기는 죽음에 관한 것이다.
17살일 때 “과거의 삶과 같이 매일 살아간다면 미래의 삶도 올바를 것이라고 확신한다.”라고 생각했다. 그 후 과거 33년간 “매일 아침 거울를 들여다 보며 오늘이 마지막 내 생활이라면 오는 무엇을 할 것인가?” 라고 자문 하는데 그 대답은 “ 항상 같아서는 안되고 변화 해야돼.”이다.

내가 죽음을 앞두고 있다면 다른사람들의 기대감 , 명예, 공포 등 이 무용지물이다. 일년전 취장 암으로 3~6개월 살 수 있을 거라고 의사는 진단했다. 가족들에게 유언을 하라고 했다. 수술 후 십여년 이상은 살 수 있응 것이며 죽음에 가장 가까이 갔었던 경험이다. 사람은 누구나 천당에 간다고 하여도 죽을을 선택하지는 않을 것이다.

인생은 짧다. 다른 사람의 생각이나 어떤 의식에 빠져 살지 말고 자신의 소신에 의하여 생활 하는 용기가 필요한 것이다.
끝으로 "Stay Hungry. Stay Foolish.“[항상 배고픈 상태에서, 마음을 비워라]

모두 대단히 감사합니다.

Steve Jobs 스탠포드 대학 졸업연설문 원문내용

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

[Lifemapcafe]

고맙습니다. 참 멋진분이지요 !!!

[행변(行變)]

몇번 들었던 자료인데도 다른 느낌으로 다가오네요.. 감사합니다..

[원하보경]

여러가지 경험을 했기에 말에 진솔함이 있어 가슴깊이 들어 옵니다. 고맙습니다. 퍼갑니다.

[유리방울]

삶에 있어서 핵심을 찌르는 멋진 연설입니다. 감사합니다