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<div class="headword_title" style="color: rgb(51, 51, 51); font-family: &quot;나눔고딕&quot;,NanumGothic,&quot;맑은 고딕&quot;,malgun gothic,&quot;돋움&quot;,Dotum,&quot;Apple SD Gothic Neo&quot;,Helvetica,sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; padding-bottom: 57px; position: relative; text-align: center; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"><h2 class="headword" style="color: rgb(17, 17, 17); font-size: 32px; line-height: 46px; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 9px; overflow-wrap: break-word; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); width: 580px; word-break: keep-all;">넛지</h2>
<p class="desc" style="color: rgb(136, 136, 136); font-size: 15px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);"></p>
<p class="word" style="color: rgb(51, 51, 51); font-size: 15px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 9px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
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<span class="word_txt" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><span class="u_word_dic" data-type="arken" data-hook="tip" data-lang="en">Nudge</span></span>]
</p>
</div><p><span style='display: inline !important; float: none; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: "나눔고딕",NanumGothic,"맑은 고딕",malgun gothic,"돋움",Dotum,"Apple SD Gothic Neo",Helvetica,sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1em; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;'>
</span></p><div class="size_ct_v3" id="size_ct" style="color: rgb(51, 51, 51); font-family: &quot;나눔고딕&quot;,NanumGothic,&quot;맑은 고딕&quot;,malgun gothic,&quot;돋움&quot;,Dotum,&quot;Apple SD Gothic Neo&quot;,Helvetica,sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 30px; orphans: 2; overflow-wrap: break-word; padding-bottom: 60px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;">
<div class="tmp_agenda newline" style="background-attachment: scroll; background-clip: border-box; background-color: rgb(248, 249, 251); background-image: none; background-origin: padding-box; background-position-x: 0%; background-position-y: 0%; background-repeat: repeat; background-size: auto; border-bottom-color: rgb(242, 245, 249); border-bottom-style: solid; border-bottom-width: 1px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: rgb(242, 245, 249); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(242, 245, 249); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(242, 245, 249); border-top-style: solid; border-top-width: 1px; clear: both; margin-bottom: 50px; padding-bottom: 20px; padding-left: 24px; padding-right: 24px; padding-top: 18px;"><h3 style="clear: both; color: rgb(51, 51, 51); font-size: 1.07em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">목차</h3><ol style="line-height: 1.61em; list-style-image: none; list-style-position: outside; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px; overflow: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; zoom: 1;"><li style="background-image: url(&quot;../img/sprite/sp_common_44bfb2e7.png&quot;); background-repeat: no-repeat; background-size: 307px 294px; float: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 12px; padding-right: 0px; padding-top: 0px; position: relative; width: auto;"><a style="color: rgb(0, 51, 172); cursor: pointer; text-decoration: none;" href="https://terms.naver.com/entry.nhn?docId=3384575&cid=58345&categoryId=58345&expCategoryId=58345#TABLE_OF_CONTENT1">경제학 용어로서의 ‘넛지 효과’</a></li>
<li style="background-image: url(&quot;../img/sprite/sp_common_44bfb2e7.png&quot;); background-repeat: no-repeat; background-size: 307px 294px; float: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 12px; padding-right: 0px; padding-top: 0px; position: relative; width: auto;"><a style="color: rgb(0, 51, 172); cursor: pointer; text-decoration: none;" href="https://terms.naver.com/entry.nhn?docId=3384575&cid=58345&categoryId=58345&expCategoryId=58345#TABLE_OF_CONTENT2">사람들은 선택 설계자가 행한 넛지에 따라 결정한다</a></li>
<li style="background-image: url(&quot;../img/sprite/sp_common_44bfb2e7.png&quot;); background-repeat: no-repeat; background-size: 307px 294px; float: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 12px; padding-right: 0px; padding-top: 0px; position: relative; width: auto;"><a style="color: rgb(0, 51, 172); cursor: pointer; text-decoration: none;" href="https://terms.naver.com/entry.nhn?docId=3384575&cid=58345&categoryId=58345&expCategoryId=58345#TABLE_OF_CONTENT3">나쁜 넛지, 피싱 사기(Phishing for phools)</a></li>
</ol></div>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">강압하지 않고 부드러운 개입으로 사람들이 더 좋은 선택을 할 수 있도록 유도하는 방법을 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">뜻한다.</p>
<div class="thmb c" style="float: none; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 35px; text-align: center;">
<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153741662_GDMUFTIWD.jpg%2Faa43_027_sam_i1.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DY" target="_blank"><img width="406" height="311" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_1" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153741662_GDMUFTIWD.jpg%2Faa43_027_sam_i1.jpg%3Ftype%3Dw406_fst%26wm%3DY" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160516153741662_GDMUFTIWD.jpg/aa43_027_sam_i1.jpg?type=m4500_4500_fst&wm=Y" origin_width="1476" origin_height="1132" source="상식으로 보는 세상의 법칙 : 심리편" hastitle="Y" isfullimage="false" data-font-image="false" desc="" data-seq="1" data-title=""></a>
</div>
<h3 class="stress" id="TABLE_OF_CONTENT1" style="clear: both; color: rgb(17, 17, 17); font-size: 1.42em; margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 36px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">경제학 용어로서의 ‘넛지 효과’</h3>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">
넛지(<span data-type="ore" data-lang="en">nudge</span>)는 원래 ‘팔꿈치로 슬쩍 찌르다<span data-type="ore" data-lang="en">’,</span> ‘주위를 환기시키다’라는 뜻이다.
미국의 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">행동경제학자 리처드 세일러(<span data-type="ore" data-lang="en">Richard</span> <span data-type="ore" data-lang="en">H.</span> <span data-type="ore" data-lang="en">Thaler</span>)와 법률가 캐스 선스타인(<span data-type="ore" data-lang="en">Cass</span> <span data-type="ore" data-lang="en">R.</span> </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><span data-type="ore" data-lang="en">Sunstein</span>)은 《넛지》에서 넛지에 대해 ‘사람들의 선택을 유도하는 부드러운 개입’</p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">이라고 용어를 새롭게 정의했다.
</p>
<div class="thmb c" style="float: none; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 35px; text-align: center;">
<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160526144957655_MT40AHK5G.jpg%2Faa43_027_sam_i2.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DN" target="_blank"><img width="406" height="284" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_2" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160526144957655_MT40AHK5G.jpg%2Faa43_027_sam_i2.jpg%3Ftype%3Dw406_fst%26wm%3DN" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160526144957655_MT40AHK5G.jpg/aa43_027_sam_i2.jpg?type=m4500_4500_fst&wm=N" origin_width="4500" origin_height="3156" source="gettyimageskorea" hastitle="Y" data-font-image="false" desc="ⓒgettyimageskorea" data-seq="2" data-title=""></a>
<p class="thmb_desc" style="color: rgb(136, 136, 136); display: inline-block; font-size: 0.92em; line-height: 1.71em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 10px; text-align: left; width: 401px;"><span class="c-description" style="display: block;">ⓒgettyimageskorea</span>
</p></div>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">이러한 간접적인 개입법은 특정한 방향의 선택을 금지시키거나 특정한 방향으로 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">반응할 때 인센티브를 올려주는 직접적인 개입방식과 구별되는데, 그 차이는 개인의 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">선택을 유도하되 선택의 자유를 개인에게 보다 더 많이 부여한다는 점이다. </p>
<h3 class="stress" id="TABLE_OF_CONTENT2" style="clear: both; color: rgb(17, 17, 17); font-size: 1.42em; margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 36px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">사람들은 선택 설계자가 행한 넛지에 따라 결정한다</h3>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">
사람들이 결정을 내리도록 ‘정황이나 맥락’을 만드는 사람을 ‘선택 설계자(<span data-type="ore" data-lang="en">choice</span> </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><span data-type="ore" data-lang="en">architect</span>)'라고 부른다.
선택 설계자가 넛지를 행한 한 가지 예시로, 학교 영양사가 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">교내 식당에서 음식의 위치를 바꾼 실험을 들 수 있다.
영양사의 행동은 학생들의 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">음식 선택에 어떤 영향을 끼쳤을까?
</p>
<div class="step_list" style="margin-bottom: 26px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 30px; padding-right: 0px; padding-top: 2px; position: relative;">
<span class="step step_1" style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: url(&quot;../img/sp_rule.png&quot;); background-origin: padding-box; background-position-x: 0px; background-position-y: -20px; background-repeat: no-repeat; background-size: auto; color: transparent; display: block; height: 20px; left: 0px; overflow: hidden; position: absolute; text-indent: -30px; top: 6px; width: 20px;">1</span>
<p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">영양사는 음식의 종류는 바꾸지 않고 오로지 음식의 진열이나 배열만 바꾸기로 </p><p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">한다.</p>
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<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153744273_6C02OH03D.jpg%2Faa43_027_sam_i3.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DN" target="_blank"><img width="406" height="270" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_3" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153744273_6C02OH03D.jpg%2Faa43_027_sam_i3.jpg%3Ftype%3Dw406_fst%26wm%3DN" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160516153744273_6C02OH03D.jpg/aa43_027_sam_i3.jpg?type=m4500_4500_fst&wm=N" origin_width="1920" origin_height="1280" source="pixabay" hastitle="Y" data-font-image="false" desc="" data-seq="3" data-title=""></a>
</div>
<div class="step_list" style="margin-bottom: 26px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 30px; padding-right: 0px; padding-top: 2px; position: relative;">
<span class="step step_2" style="background-attachment: scroll; background-clip: border-box; background-color: transparent; background-image: url(&quot;../img/sp_rule.png&quot;); background-origin: padding-box; background-position-x: 0px; background-position-y: -45px; background-repeat: no-repeat; background-size: auto; color: transparent; display: block; height: 20px; left: 0px; overflow: hidden; position: absolute; text-indent: -30px; top: 6px; width: 20px;">2</span>
<p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">놀랍게도 음식을 재배열한 것만으로도 특정 음식의 소비량이 25% 증가하거나 감소</p><p style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">했다.</p>
</div>
<div class="thmb c" style="float: none; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153807357_K6UV4J05F.jpg%2Faa43_027_sam_i4.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DN" target="_blank"><img width="406" height="270" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_4" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153807357_K6UV4J05F.jpg%2Faa43_027_sam_i4.jpg%3Ftype%3Dw406_fst%26wm%3DN" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160516153807357_K6UV4J05F.jpg/aa43_027_sam_i4.jpg?type=m4500_4500_fst&wm=N" origin_width="1280" origin_height="853" source="pixabay" hastitle="Y" data-font-image="false" desc="" data-seq="4" data-title=""></a>
</div>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">실험 결과를 토대로, 영양사는 학생들에게 건강에 이로운 음식을 더 많이 선택할 수 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">있도록 유도할 수 있었다.</p>
<div class="thmb c" style="float: none; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 35px; text-align: center;">
<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153818073_FPSM7H1V1.jpg%2Faa43_027_sam_i5.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DY" target="_blank"><img width="406" height="104" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_5" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153818073_FPSM7H1V1.jpg%2Faa43_027_sam_i5.jpg%3Ftype%3Dw406_fst%26wm%3DY" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160516153818073_FPSM7H1V1.jpg/aa43_027_sam_i5.jpg?type=m4500_4500_fst&wm=Y" origin_width="3013" origin_height="778" source="상식으로 보는 세상의 법칙 : 심리편" hastitle="Y" isfullimage="false" data-font-image="false" desc="" data-seq="5" data-title=""></a>
</div>
<h3 class="stress" id="TABLE_OF_CONTENT3" style="clear: both; color: rgb(17, 17, 17); font-size: 1.42em; margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 36px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">나쁜 넛지, 피싱 사기(<span class="u_word_dic" data-type="arken" data-hook="tip" data-lang="en">Phishing</span> <span class="u_word_dic" data-type="arken" data-hook="tip" data-lang="en">for</span> <span class="u_word_dic" data-type="arken" data-hook="tip" data-lang="en">phools</span>)</h3>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">
최근 많은 기업이 소비자의 이익은 뒤로 하고 기업만의 이익 창출을 위해 넛지를 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">이용하는 사례를 볼 수 있다.
예일 대학의 로버트 실러 교수(<span data-type="ore" data-lang="en">Robert</span> <span data-type="ore" data-lang="en">Shiller</span>)는 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">〈뉴욕타임스〉에 실린 칼럼에서 이러한 행동을 ‘피싱 사기(<span data-type="ore" data-lang="en">Phishing</span>)’라고 칭했다.
</p>
<div class="thmb c" style="float: none; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 35px; text-align: center;">
<a style="color: rgb(0, 51, 172); cursor: pointer; display: block; text-decoration: none;" href="https://terms.naver.com/imageDetail.nhn?docId=3384575&imageUrl=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153851279_0D1EKQOCD.jpg%2Faa43_027_sam_i6.jpg%3Ftype%3Dm4500_4500_fst%26wm%3DY" target="_blank"><img width="406" height="307" style="border-bottom-color: currentColor; border-bottom-style: none; border-bottom-width: 0px; border-image-outset: 0; border-image-repeat: stretch; border-image-slice: 100%; border-image-source: none; border-image-width: 1; border-left-color: currentColor; border-left-style: none; border-left-width: 0px; border-right-color: currentColor; border-right-style: none; border-right-width: 0px; border-top-color: currentColor; border-top-style: none; border-top-width: 0px; display: block; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 690px; vertical-align: top;" alt="넛지_6" src="https://img1.daumcdn.net/relay/cafe/original/?fname=https%3A%2F%2Fdbscthumb-phinf.pstatic.net%2F4394_000_1%2F20160516153851279_0D1EKQOCD.jpg%2Faa43_027_sam_i6.jpg%3Ftype%3Dw406_fst%26wm%3DY" origin_src="https://dbscthumb-phinf.pstatic.net/4394_000_1/20160516153851279_0D1EKQOCD.jpg/aa43_027_sam_i6.jpg?type=m4500_4500_fst&wm=Y" origin_width="1480" origin_height="1121" source="상식으로 보는 세상의 법칙 : 심리편" hastitle="Y" isfullimage="false" data-font-image="false" desc="" data-seq="6" data-title=""></a>
</div>
<p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">소비자가 손해를 볼 수 있는 주의사항을 작게 표시하기, 유료 이용을 무료처럼 보이게 </p><p class="txt" style="color: rgb(51, 51, 51); margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">하는 유도 방식 등은 넛지를 악용한 예라고 볼 수 있다.<br></p></div><p><br></p>
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