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<H1>Diploma of Business (Marketing) </H1>
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<P>National Code: BSB50701<BR>Domestic Fee Type: Government subsidised<BR>Centre: <A href="http://www.bhtafe.edu.au/Centres/BusinessPrograms/index.htm">Business Programs</A><BR>Location: <A href="http://www.bhtafe.edu.au/Contact/ElgarCampus.htm">Elgar Campus</A><BR>Enquiries: +61 3 <STRONG>8892 2121/2122 </STRONG><BR>Email: courseinfo@bhtafe.edu.au 
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Jump to: <A href="http://www.bhtafe.edu.au/Courses/BSP79.htm#cs">Units of Competency</A> | </DIV>
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<H2>What does this course involve?</H2>
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<P>This course provides you with the opportunity to obtain knowledge of the principles of the marketing philosophy and develop advanced skills and techniques used by marketing practitioners in a competitive business environment.</P>
<P>This course is also available to <A href="http://www.bhtafe.edu.au/International/IntlStudents.htm">International Students</A>.</P>
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<H2>Course structure</H2>
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<P>Competencies are conducted on a full-time basis over one semester or less, depending on contact hours. For information on part-time study, contact the Course Coordinator.</P>
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<H2>Entrance requirements</H2>
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<P>You should have successfully completed VCE (Year 12) or it's equivalent, or qualify as a mature age applicant.</P>
<P>You will be given the opportunity to demonstrate competency in the underpinning knowledge required for this course, i.e. the knowledge found in Certificate IV in Business (Marketing).</P>
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<H2>Selection criteria</H2>
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<P>Full-time applicants should refer to the VTAC guide for the selection criteria.<BR>There is no formal selection procedure for part-time applicants.</P>
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<H2>Length of course</H2>
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<P>Full-time - one semester.</P>
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<H2>How to apply</H2>
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<P>Apply directly to the Victorian Tertiary Admissions Centre (VTAC). Refer to the relevant copy of the VTAC guide for application procedures.</P>
<P>For mid-year entry apply directly to Box Hill Institute in early June.</P>
<P>Part-time applicants must contact the Institute for dates of enrolment sessions. </P>
<P>If you have any queries, please contact the Institute on +61 3 <STRONG>8892 2121/2122</STRONG>.</P>
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<H2>Pathways</H2>
<H3>Jobs</H3>
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<P>This course leads to jobs such as: 
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<LI>marketing research assistant 
<LI>market research clerk 
<LI>marketing clerk 
<LI>marketing administrator 
<LI>customer service clerk.</LI></UL>
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<P>The Employment Service can be contacted on +61 3 <STRONG>9286 9712</STRONG></P>
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<H3>Courses</H3>
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<P>You will be able to apply for other courses at a more advanced level at other institutions or universities and possibly receive credit for studies already undertaken.</P>
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<H2>Recognition</H2>
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<P>Students completing this course are qualified for admission to the Australian Marketing Institute. The course is accredited by the Office of Training and Tertiary Education (OTTE) and is nationally recognised.</P>
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<H2>Units of Competency</H2>
<H3>Competencies</H3>
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<TD vAlign=top width="10%">BSBMKG501A</TD>
<TD vAlign=top>e-valuate marketing opportunities</TD>
<TD vAlign=top align=right>60 hr</TD></TR>
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<TD vAlign=top width="10%">BSBMKG502A</TD>
<TD vAlign=top>Establish and adjust the marketing mix</TD>
<TD vAlign=top align=right>60 hr</TD></TR>
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<TD vAlign=top width="10%">BSBMKG503A</TD>
<TD vAlign=top>Develop a marketing communications plan</TD>
<TD vAlign=top align=right>50 hr</TD></TR>
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<TD vAlign=top width="10%">BSBMKG504A</TD>
<TD vAlign=top>Implement a marketing solution</TD>
<TD vAlign=top align=right>50 hr</TD></TR>
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<TD vAlign=top width="10%">BSBMKG505A</TD>
<TD vAlign=top>Review marketing performance</TD>
<TD vAlign=top align=right>50 hr</TD></TR>
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<TD vAlign=top width="10%">BSBMKG408A</TD>
<TD vAlign=top>Conduct market research</TD>
<TD vAlign=top align=right>60 hr</TD></TR>
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<TD vAlign=top width="10%">BSBHR503A</TD>
<TD vAlign=top>Manage performance management systems</TD>
<TD vAlign=top align=right>40 hr</TD></TR>
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<TD vAlign=top width="10%">BSBADV507A</TD>
<TD vAlign=top>Develop a media plan</TD>
<TD vAlign=top align=right>50 hr</TD></TR></TBODY></TABLE></DIV></DIV></TD></TD>
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