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<H1>Advanced Diploma of Business ( Public Relations ) </H1>
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<P>National Code: 21640VIC<BR>Domestic Fee Type: Government subsidised<BR>Centre: <A href="http://www.bhtafe.edu.au/Centres/BusinessPrograms/index.htm">Business Programs</A><BR>Location: <A href="http://www.bhtafe.edu.au/Contact/ElgarCampus.htm">Elgar Campus</A><BR>Enquiries: +61 3 <STRONG>8892 2123 </STRONG><BR>Email: courseinfo@bhtafe.edu.au 
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<H2>What does this course involve?</H2>
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<P>This course equips you with the knowledge and skills needed for media and marketing communications plans and campaigns, crisis and issues management, fundraising, government lobbying and leading others. There is a strong emphasis on the use of hands-on projects to develop the skills needed to work in the industry.</P>
<P>This course is also available to <A href="http://www.bhtafe.edu.au/International/IntlStudents.htm">International Students</A>.</P>
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<H2>Course structure</H2>
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<P>Stage 1 units are offered in Semester One and Stage 2 units are offered in Semester Two. Each unit is conducted over one semester or less, depending on contact hours.</P>
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<H2>Entrance requirements</H2>
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<P>You should have successfully completed VCE or its equivalent, or be a mature age entrant. You are eligible to study Advanced Diploma of Business (Public Relations) provided you have satisfactorily completed Box Hill Institute’s Certificate IV in Business (Public Relations) or equivalent workplace experience.</P>
<P>Mature age entry is available when you are judged to have appropriate maturity or experience, but do not meet the academic requirements.</P>
<P>You will be given the opportunity to demonstrate competency in the underpinning knowledge for this course, i.e. the knowledge found in Certificate IV in Business (Public Relations).</P>
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<H2>Selection criteria</H2>
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<P>Supporting evidence such as an ENTER is required for school leavers. Refer to a relevant copy of the VTAC guide for any other specific selection criteria.</P>
<P>There is no formal selection procedure for part-time students.</P>
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<H2>Length of course</H2>
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<P>Full-time - one year.<BR>Part-time - approximately two years.</P>
<P>Part-time study for Advanced Diploma of Business (Public Relations) may be offered only if there is availability in the day-time classes. Please contact the Course Coordinator to enrol in part-time study.</P>
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<H2>How to apply</H2>
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<P>Full-time students apply directly to the Victorian Tertiary Admissions Centre (VTAC). Refer to a relevant copy of the VTAC guide for application requirements.</P>
<P>If you have any queries, please contact the Institute on +61 3 <STRONG>8892 2123</STRONG>.</P>
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<H2>Pathways</H2>
<H3>Jobs</H3>
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<P>The Advanced Diploma qualification together with relevant industrial experience allows you to seek positions such as: 
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<LI>media officer 
<LI>event coordinator 
<LI>community development officer 
<LI>media information officer 
<LI>marketing assistant 
<LI>fundraising officer 
<LI>public affairs officer 
<LI>consultant.</LI></UL>
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<P>The Employment Service can be contacted on +61 3 <STRONG>9286 9712</STRONG></P>
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<H3>Courses</H3>
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<P>You can apply for similar courses at a more advanced level at other institutions or universities and may receive credit for studies already undertaken.</P>
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<H2>Recognition</H2>
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<P>This course is accredited by the Office of Training and Tertiary Education (OTTE). You will also be qualified for admission to the Public Relations Institute of Australia (PRIA) as a Professional Affiliate. You are also eligible to sit the (PRIA) accreditation exam.</P>
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<H2>Units of Competency</H2>
<H3>Stage 1</H3>
<TABLE cellSpacing=4 width="98%">
<TBODY>
<TR>
<TD vAlign=top width="10%">PAUCOM004A</TD>
<TD vAlign=top>Develop strategic public relations writing </TD>
<TD vAlign=top align=right>50 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">BSBMGT611A</TD>
<TD vAlign=top>Develop risk management strategy </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">SRXFIN008A</TD>
<TD vAlign=top>Secure financial resources to support the organisation </TD>
<TD vAlign=top align=right>30 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">PSPGOV504B</TD>
<TD vAlign=top>Undertake research and analysis </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">PSPGOV601B</TD>
<TD vAlign=top>Apply government systems </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">BSBFLM512A</TD>
<TD vAlign=top>Ensure team effectiveness </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CULLB510B</TD>
<TD vAlign=top>Develop and maintain community stakeholder relationships </TD>
<TD vAlign=top align=right>50 hr</TD></TR></TBODY></TABLE>
<H3>Stage 2</H3>
<TABLE cellSpacing=4 width="98%">
<TBODY>
<TR>
<TD vAlign=top width="10%">BSBCMN420A</TD>
<TD vAlign=top>Write complex doc-uments </TD>
<TD vAlign=top align=right>50 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CUFMEM07A</TD>
<TD vAlign=top>Apply principles of visual design & communication to the development of a multimedia product </TD>
<TD vAlign=top align=right>40 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CUFSAF01A</TD>
<TD vAlign=top>Follow health, safety and security procedures </TD>
<TD vAlign=top align=right>15 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CUFGEN01A</TD>
<TD vAlign=top>Develop and apply industry knowledge </TD>
<TD vAlign=top align=right>25 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CUEFIN03B</TD>
<TD vAlign=top>Obtain sponsorship </TD>
<TD vAlign=top align=right>80 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">BSBMGT504A</TD>
<TD vAlign=top>Manage budgets and financial plans </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">PAUCOMO04A</TD>
<TD vAlign=top>Manage organisational communication strategies </TD>
<TD vAlign=top align=right>25 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">BSBADV506A</TD>
<TD vAlign=top>e-valuate and recommend 'below the line' media options </TD>
<TD vAlign=top align=right>60 hr</TD></TR>
<TR>
<TD vAlign=top width="10%">CUSADM09A</TD>
<TD vAlign=top>Address legal and administrative requirements </TD>
<TD vAlign=top align=right>50 hr</TD></TR></TBODY></TABLE></DIV>
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