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Annual IT technology conference, DEVIEW, Naver announced Monday that it would extend its service outside the search engine platform through an “ambient intelligence initiative,” which refers to an environment where electronic devices react sensitively to people’s needs and provide desired products or services.
Naver also unveiled Aircart, an electronic cart equipped with physical human-robot interaction so that users can easily control the cart’s movement through the sensors attached on the handle.
Not only these things they also obtaining the Transport Ministry’s approval to test run self-driving vehicles on road for the first time as an IT company, Naver said it will reach Level 4 in autonomous driving by the end of this year, a level whereby a car drives itself even when a driver is not there to intervene. The IT company is currently collaborating with Korea Advanced Institute of Science & Technology to work on technology that can extract data from signboards precisely and rapidly, even in metropolitan areas.