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<IMG alt="Conversation in a pub" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.bbc.co.uk%2Fworldservice%2Flearningenglish%2Fradio%2Fspecials%2Fimages%2F1327_topicals_prep%2F515841_pub_conversation_555x203.jpg" width=555><BR></P>
<DIV class=bodytext><SPAN class=ten><SPAN style="FONT-FAMILY: Verdana">Is it a real conversation or are they actors trying to sell you something?</SPAN></SPAN><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><BR><SPAN style="FONT-FAMILY: Verdana">Everyday we are bombarded by hundreds if not thousands of advertising and marketing messages. Most of these are obvious because we know that we are being advertised to. Recently however a new form of advertising is becoming popular - stealth marketing. </SPAN><BR><BR><SPAN style="FONT-FAMILY: Verdana">In this programme we learn a little more about stealth marketing from a founder of an advertising company which specialises in this form of marketing. </SPAN><BR><BR>
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<DIV class=listen><SPAN style="FONT-FAMILY: Verdana">Listen</SPAN></DIV></TD></TR>
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<DIV class=audio><A href="http://www.bbc.co.uk/worldservice/learningenglish/radio/specials/1128_london_life/ram_files/lon_stealth_070418.ram"><AICON></A><A href="http://www.bbc.co.uk/worldservice/learningenglish/radio/specials/1128_london_life/ram_files/lon_stealth_070418.ram"><U><FONT color=#0000ff size=3><SPAN style="FONT-FAMILY: Verdana">
<P align=left><a href="javascript:checkVirus('grpid%3Dulav%26fldid%3D4wML%26dataid%3D121%26fileid%3D1%26regdt%3D20080522235832')"><img src="https://t1.daumcdn.net/cafe_image/cf_img2/bbs2/p_pdf_s.gif" border="0" alt="첨부파일" class="vam"/> lon_stealth_.pdf</a></P>
<P align=left><a href="javascript:checkVirus('grpid%3Dulav%26fldid%3D4wML%26dataid%3D121%26fileid%3D2%26regdt%3D20080522235832')"><img src="https://t1.daumcdn.net/cafe_image/cf_img2/bbs2/p_mp3_s.gif" border="0" alt="첨부파일" class="vam"/> lon_stealth.mp3</a></P></SPAN></FONT></U></A></LINK></DIV></TD></TR></TBODY></TABLE><BR><B><SPAN style="FONT-FAMILY: Verdana">Vocabulary from the programme</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">product placement</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">when companies pay for their products to be used in films and television programmes, this is called product placement </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">fliers</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">pieces of paper handed out by people in the street which contain advertising messages </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">word of mouth</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">the passing of information not through media, such as television and newspapers, but through people talking about and discussing something </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">stealth</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">an adjective used for something that is designed to be hard to detect </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">a scenario</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">a pre-prepared dramatic situation </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">to overhear something</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">to hear something accidentally </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">to eavesdrop</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">to listen deliberately to someone else's conversation </SPAN><BR><BR><B><SPAN style="FONT-FAMILY: Verdana">a pay-off</SPAN></B><SPAN style="FONT-FAMILY: Verdana"> </SPAN><BR><SPAN style="FONT-FAMILY: Verdana">a benefit </SPAN><BR></DIV>
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첫댓글 감사합니다~ 주말엔 이거 들어야지 ^^
조금 느리니까 확 들어오네요
감사합니다.^^ 매일 들어오지못해서 일주일에 한번씩 싹 받아서 mp3로 듣고있어요. 정말 감사합니다^^
감사해요*^^
열심히 들을께요.
thanks a lot & G-day!
이런 자료를 공유하시는 분은 정말 대단하신 분이십니다!!!! 정말 감사합니다~!!!
좋은 자료 감사합니다.
잘 사용하겠습니다
좋은 자료 감사합니다.
감사합니다.
thankssss
^^