왜 스벅만큼 안 될까? 이름 좀 날렸던 한국 커피 프랜차이즈의 핵심 전략부터 커피 시장에 숨겨진 이야기

<p> </p><p><a href="https://www.youtube.com/watch?v=OVCFc-mRKoI" target="_blank" class="ke-link"><span>14F 일사에프</span>왜 '스타벅스' 만큼 안 될까? 이름 좀 날렸던 한국 커피 프랜차이즈의 핵심 전략부터 '커피' 시장에 숨겨진 이야기ㅣ돈슐랭 / 14F</a></p><p>압도적인 커피 소비량을 보이는 한국의</p><p>수많은 커피 프랜차이점☕ </p><p> </p><p>국내 커피 프렌차이즈의 </p><p>대표적인 성공사례인 스타벅스부터 </p><p>이름 좀 날렸던 한국 커피 프렌차이즈의 핵심전략!</p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/21023f853b80e79ec04b660345f8fb327e36b18b" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/21023f853b80e79ec04b660345f8fb327e36b18b" data-origin-width="720" data-origin-height="405"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/fe75c1b96ef4414aaf42bcdec61ed979d440b216" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/fe75c1b96ef4414aaf42bcdec61ed979d440b216" data-origin-width="720" data-origin-height="403"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/d5534f51b746bc27eecb350acd256f557204a63d" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/d5534f51b746bc27eecb350acd256f557204a63d" data-origin-width="720" data-origin-height="407"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/aa48a37675b297905dc4df022761e76693908476" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/aa48a37675b297905dc4df022761e76693908476" data-origin-width="720" data-origin-height="405"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img 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class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/ad6de689bf2a39815918183bf1ec67b68df7d39b" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/ad6de689bf2a39815918183bf1ec67b68df7d39b" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/14ba28de60b1d9ee4064f2e6cbc52c4148a1e3c3" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/14ba28de60b1d9ee4064f2e6cbc52c4148a1e3c3" data-origin-width="720" data-origin-height="405"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/521f6b678e6d8ea84f42a7a12feabbe947fdd768" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/521f6b678e6d8ea84f42a7a12feabbe947fdd768" data-origin-width="720" data-origin-height="407"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/1eebd19b711e0e590d845396e85e9abb99580d6f" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/1eebd19b711e0e590d845396e85e9abb99580d6f" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/3506331d1940e7e74d83c83773a1a0069e18e959" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/3506331d1940e7e74d83c83773a1a0069e18e959" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/8cf778a0e006fd5f18dc418c049e505263cb4df0" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/8cf778a0e006fd5f18dc418c049e505263cb4df0" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/29affbe8170f9b7cef15caea20f644a18c4ef876" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/29affbe8170f9b7cef15caea20f644a18c4ef876" data-origin-width="720" data-origin-height="407"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/9548a7d2b1a98b0dee1b0574ed919c36feac348e" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/9548a7d2b1a98b0dee1b0574ed919c36feac348e" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/590a8d2da6cb9a935c0f3f11b2a0e30004272f39" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/590a8d2da6cb9a935c0f3f11b2a0e30004272f39" data-origin-width="720" data-origin-height="405"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/a4f0fd6e235194ed5add7fe37105af6c33d39f9d" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/a4f0fd6e235194ed5add7fe37105af6c33d39f9d" data-origin-width="720" data-origin-height="405"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/212e39bc1e85eaef209b569eaa0ac1ff117fb665" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/212e39bc1e85eaef209b569eaa0ac1ff117fb665" data-origin-width="720" data-origin-height="406"></div><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1YjR4/cc914441619448d85ec26d68f89e80f4d6f522f5" class="txc-image" data-img-src="https://t1.daumcdn.net/cafeattach/1YjR4/cc914441619448d85ec26d68f89e80f4d6f522f5" data-origin-width="720" data-origin-height="406"></div><p>하지만 이러한 전략에도 </p><p>스타벅스 만큼 성공하지 못한 이유는?</p><p> </p><p>한국 커피 시장에 숨겨진 이야기</p><p>돈슐랭에서 떠먹여드립니다☕🥄</p><p> </p><p><a href="https://www.youtube.com/watch?v=OVCFc-mRKoI" target="_blank" class="ke-link"><span>14F 일사에프</span>왜 '스타벅스' 만큼 안 될까? 이름 좀 날렸던 한국 커피 프랜차이즈의 핵심 전략부터 '커피' 시장에 숨겨진 이야기ㅣ돈슐랭 / 14F</a></p><hr data-ke-style="style1"><p><a href="https://1boon.daum.net/14f/607e347b40df72357a3eecd0" target="_blank" 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