Dear MONSTA X,
I pray that all is well.
I am sure you have seen comments and posts from frustrated international MONBEBE.
When this started, I just wanted to stay positive (and I still do) but it's time to acknowledge that things could be much better for international MONBEBE.
First, let me say that international MONBEBE love MONSTA X. We just want to be seen, heard and treated better.
Alrighty, now to the point of this letter: How to love international MONBEBE.
I decided to write this letter to give yall some suggestions on how you can treat international MONBEBE better i.e., do better international marketing.
How to love international MONBEBE:
1. Provide subtitles in as many international languages as possible. This means English, Spanish, French, Chinese, Japanese, Thai, etc. And please provide the subtitles in a timely manner. It should be on the vlog within 24 hours.
There really are MONBEBEs around the world and you have to respond accordingly.
2. Say hello to international MONBEBE in their native language.
When you do YouTube lives, Instagram lives, Bubble lives, say hello to international MONBEBE in Chinese, Japanese, Spanish, Thai, English, etc.
This is a small gesture but a little goes a long way. If international MONEBE feel acknowledged, they'll be more likely to stay engaged and watch the entire live.
3. When you tour, tour as many cities and countries as possible. Also try to visit every continent. Even if you can only visit one country in that continent at least you can say you went.
You want to visit as many places as possible because in the international market, you're not just competing with K-POP artists, you're competing with local artists who are from that country as well as other international artists.
Please don't ever forget how competitive the international music market is. There are so many options as far as music to listen to and concerts to attend. Fans have their pick of who they want to support.
4. International fan events
When you tour or release new albums, start doing international fan events. Things like Pop Ups, exhibitions, fanmeets, etc.
Doing more events to engage international MONBEBE throughout the year would be so innovative.
Right now, if you live outside of Korea, you have constant FOMO. We understand that certain things are easier to execute locally but there's gotta be a better way to connect with international MONBEBE outside of concerts.
5. Diverse distribution
MONSTA X albums and merch need more diverse distribution. MONSTA X albums should be sold at major international retailers so they are easily accessible to MONBEBE.
Also any special releases should be sold online so that international MONBEBE can purchase it too. Prime example is the MONMUNGCHI dolls, those should be sold online as well for MONBEBE who can't attend the Pop Up.
6. Fair pricing
For some reason, albums and merch cost more for international fans. We also pay double for shipping fees.
I know this is something yall probably can't control but I wanted to bring it to your attention. It's important for you to know that international fans pay more for everything.
So you please keep this in mind because it shows how much we love MONSTA X. If we are willing to spend double just to buy MONSTA X albums, merch and concert tickets then we deserve love too.
Alrighty so I think that's it. I know I said a lot. I pray that yall will understand that this was written with love and the desire to see things get better.
MONBEBE loves MONSTA X just like MONSTA X loves MONBEBE.
Stay safe & healthy. 🧸🐇🐋🐹🐢🐝🐈⬛👑👑👑👑👑👑👑🤎💙💙❤️💚💛💜
Peace & Blessings,
Penny