[제2주차] 🌒 지역은행카드 / 지역화폐 / 대학카드 디자인 - 자료조사 ＜동국대카드＞

[김소형]

저는 지역화폐, 대학카드, 신용 및 체크카드 위주로 시장조사를 했습니다.

조사한 후에는 조사하는 동안 느낀 점과 개인적인 취향을 반영하여

제작 시 참고하고 싶은 디자인 또한 골라보았습니다.

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지역 화폐의 카드들은 보통 해당 지역의 마스코트 캐릭터가 들어가는 곳이 많았습니다.

대부분 가장 최신의 디자인을 가져와서인지 요즘 트렌드인 세로형 카드가 많은 것 같습니다.

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대학교 카드들은 학교의 상징색을 크게 깔고 학교의 모습, 마스코트, 혹은 문양을 넣어

깔끔하게 만드는 곳이 많았습니다.

이 중 특히 좋았던 것은 이화여대의 카드입니다.

카드를 뒤집으면 연결되어 보이도록

문양을 반씩 양면에 집어넣은 점이 센스 있다고 생각했습니다.

조선대학교의 카드도 앞면 무늬가 학교의 특색을 한 눈에 보여줘서 좋았습니다.

개인적으로 깔끔하고 잘 정리된 디자인을 좋아하기에 자료조사한 카드들 중에

대학카드들이 가장 마음에 들었습니다.

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보통 사람들이 가장 자주 접하는 신용카드와 체크카드들입니다.

사실 평소엔 별 생각 없이 다양하고 화려한 디자인들이 있구나, 하고 생각했는데

자료조사를 하면서 미처 몰랐던 것들을 알게 되어 좋았습니다.

우선 카드사 별로 정해져 있는 회사의 메인 카드들은 디자인이 거의 통일되어 있다는 점을 알게되었습니다.

색이나 숫자만 다르게 하여 메인 라인 안에서도 용도나 혜택 별로 구분지어둔 점에서

사용자가 직관적으로 어떤 카드인지 파악 및 구분할 수 있도록 만들었다는 게 보였습니다.

그리고 대부분의 카드사들이 세로형 카드 디자인을 택하고 있다는 걸 알게 되었습니다.

생각보다 더 많은, 거의 전부라고 할 수 있는 카드들이 세로형 디자인으로 제작되는 걸 보고

현재 사람들이 선호하는 게 무엇인지 알 수 있게 됐습니다.

특히 체크카드를 많이 쓰는 젊은 세대들을 겨냥하여 최근 더 많은 캐릭터들과 콜라보하고

귀여운 디자인의 체크카드를 내는 걸 보고 똑똑한 마케팅이라고 생각했습니다.

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참고 이미지 주소

<지역화폐>
파주페이 - http://m.senews.kr/14771
수원페이 - https://www.paxetv.com/news/articleView.html?idxno=160193
의정부사랑카드 - https://www.jungle.co.kr/magazine/204887
부천페이 - https://mnews.bucheon.go.kr/news/articleView.html?idxno=25558
하남하머니카드 - https://news.mt.co.kr/mtview.php?no=2021060317448298634
광주상생카드 - https://card-data.tistory.com/520
고양페이 - https://www.mygoyang.com/news/articleView.html?idxno=69837
희망화성지역화폐 - https://m.facebook.com/story.php?story_fbid=pfbid02zhQh31BceZdi6aFApjUWZuSDYjd6Mb43ucMFuW7DDrgwZcBxXgm78bjom1BHqVjSl&id=100067961622843
용인페이 - https://www.sisamirae.com/news/article.html?no=54393
오색전(오산화폐) - https://www.dailyimpact.co.kr/news/articleView.html?idxno=95954

<대학카드>
서울대학교 - https://snumall.tistory.com/entry/%EC%84%9C%EC%9A%B8%EB%8C%80-%ED%95%99%EC%83%9D%EC%A6%9DS-CARD-%EB%94%94%EC%9E%90%EC%9D%B8-%EA%B3%B5%EB%AA%A8%EC%A0%84-%EB%8B%B9%EC%84%A0%EC%9E%91-24%EB%85%84%EB%B6%80%ED%84%B0-%EC%A0%81%EC%9A%A9
조선대학교 - https://www3.chosun.ac.kr/chosun/247/subview.do
한국체육대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCXHIACRC0002.cms%3FmainCC%3Db%26allianceCode%3D01825&psig=AOvVaw3B3kOzpKnAFTZwLBCWWWJ8&ust=1710334031684000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPCC8fTg7oQDFQAAAAAdAAAAABAD
호산대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCXHIACRC0002.cms%3FmainCC%3Db%26allianceCode%3D04085&psig=AOvVaw3B3kOzpKnAFTZwLBCWWWJ8&ust=1710334031684000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPCC8fTg7oQDFQAAAAAdAAAAABAH
아주대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCXHIACRC0002.cms%3FmainCC%3Db%26allianceCode%3D01831&psig=AOvVaw0Rmgc6C6nyNyQohkN0_wYT&ust=1710334064064000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCKjWrYTh7oQDFQAAAAAdAAAAABAD
상명대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCRD%2FDVIEW%2FMCAMCXHIACRC0002%3FmainCC%3Db%26allianceCode%3D04555&psig=AOvVaw0Rmgc6C6nyNyQohkN0_wYT&ust=1710334064064000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCKjWrYTh7oQDFQAAAAAdAAAAABAI
이화여자대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.facebook.com%2F548926380602465%2Fposts%2F%25EB%2593%259C%25EB%2594%2594%25EC%2596%25B4-%25EC%259D%25B4%25ED%2599%2594%25EA%25B7%25B8%25EB%25A6%25B0-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EA%25B5%2590%25EC%25B2%25B4%25EB%25B0%259C%25EA%25B8%2589%25EC%259D%25B4-%25EC%258B%259C%25EC%259E%2591%25EB%2590%2598%25EC%2597%2588%25EC%258A%25B5%25EB%258B%2588%25EB%258B%25A4%25EA%25B8%25B0%25EB%258B%25A4%25EB%25A6%25AC%25EB%258D%2598-%25EC%259E%25AC%25ED%2595%2599%25EC%2583%259D-%25EB%25B2%2597%25EB%2593%25A4-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EC%258B%25A0%25EC%25B2%25AD%25ED%2595%2598%25EC%2584%25B8%25EC%259A%2594%25EC%258B%25A0%25EC%25B2%25AD%25EA%25B8%25B0%25EA%25B0%2584-419%25EC%2588%2598623%25EA%25B8%2588%25EC%258B%25A0%25EC%25B2%25AD%25EB%25B0%25A9%25EB%25B2%2595-%25EC%2583%2581%25EC%2584%25B8-%25EB%2582%25B4%25EC%259A%25A9%25EC%259D%2580-%25ED%2599%2588%25ED%258E%2598%25EC%259D%25B4%25EC%25A7%2580-%25EA%25B3%25B5%25EC%25A7%2580%25EC%2582%25AC%2F604562051705564%2F&psig=AOvVaw3LiVeum0cua5ivvpBgWB4Y&ust=1710334091642000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNij5ZHh7oQDFQAAAAAdAAAAABAI
경희대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.blog.naver.com%2FPostView.naver%3FblogId%3Dkhublog%26logNo%3D223033310726&psig=AOvVaw2vwDm8RY6V-Mr7xa9KEuzR&ust=1710334115622000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPjH5p7h7oQDFQAAAAAdAAAAABAD
고려대학교 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.facebook.com%2Fkoreaunivsejong%2Fposts%2F%25EA%25B3%25A0%25EB%25A0%25A4%25EB%258C%2580-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25ED%2586%25BA%25EC%2595%2584%25EB%25B3%25B4%25EA%25B8%25B01%25E2%2583%25A3-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EB%2594%2594%25EC%259E%2590%25EC%259D%25B82%25E2%2583%25A3-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EC%25A3%25BC%25EC%259A%2594-%25EA%25B8%25B0%25EB%258A%25A53%25E2%2583%25A3-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EC%258B%25A0%25EA%25B7%259C-%25EB%25B0%259C%25EA%25B8%25894%25E2%2583%25A3-%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D-%25EC%259E%25AC%25EB%25B0%259C%25EA%25B8%25895%25E2%2583%25A3-%25EB%25AC%25B8%25EC%259D%2598%25EC%25B2%2598%25ED%2595%2599%25EC%2583%259D%25EC%25A6%259D%25EC%2597%2590-%25EB%258C%2580%25ED%2595%25B4%25EC%2584%259C-%25EC%2595%258C%25EC%2595%2584%25EB%25B3%25B4%25EA%25B3%25A0-%25EC%2589%25BD%25EA%25B3%25A0-%25EB%25B9%25A0%2F699320568889036%2F&psig=AOvVaw3LnPyd1loYiKabg82KYCfB&ust=1710334137665000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIDl9ajh7oQDFQAAAAAdAAAAABAD
건국대학교 - https://www.google.com/imgres?imgurl=https%3A%2F%2Ffriend.konkuk.ac.kr%2Fsites%2Fkonkuk%2Fimages%2Fsub%2Fimg-stu-card1.jpg&tbnid=X6hk1PQg-lE0DM&vet=12ahUKEwiYsfSz4e6EAxXefPUHHfOjC3QQMygAegQIARBO..i&imgrefurl=https%3A%2F%2Ffriend.konkuk.ac.kr%2Fkonkuk%2F2204%2Fsubview.do&docid=wy_lsGfGyhSKTM&w=1080&h=475&q=%EA%B1%B4%EA%B5%AD%EB%8C%80%ED%95%99%EA%B5%90%20%EC%B9%B4%EB%93%9C&ved=2ahUKEwiYsfSz4e6EAxXefPUHHfOjC3QQMygAegQIARBO

<신용/체크카드>
국민카드 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fcard.kbcard.com%2FCXPRICAC0076.cms%3FmainCC%3Da%26cooperationcode%3D04240&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNDS673h7oQDFQAAAAAdAAAAABAD
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCRD%2FDVIEW%2FMCAMCXHIACRC0002%3FcategoryCode%3D004%26mainCC%3Da&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNDS673h7oQDFQAAAAAdAAAAABAI
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.kbcard.com%2FCRD%2FDVIEW%2FMCAM0103%3FcateType%3DCHCK&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNDS673h7oQDFQAAAAAdAAAAABBz
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fcard.kbcard.com%2FCRD%2FDVIEW%2FHCAMCXPRICAC0076%3FmainCC%3Da%26cooperationcode%3D04287&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNDS673h7oQDFQAAAAAdAAAAABB7
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fthisthatbase.com%2Fkbcard-check-card-recommend-benefits%2F&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqGAoTCNDS673h7oQDFQAAAAAdAAAAABCDAQ
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fbiz.chosun.com%2Fsite%2Fdata%2Fhtml_dir%2F2020%2F02%2F17%2F2020021700697.html&psig=AOvVaw0t8g5Uqn3crTuQEY9ibCd_&ust=1710334184090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqGAoTCNDS673h7oQDFQAAAAAdAAAAABCLAQ
현대카드 - https://www.google.com/url?sa=i&url=https%3A%2F%2Filikeen.tistory.com%2F3198&psig=AOvVaw3Ek8ISlB8qY7MbRHgo8VT5&ust=1710334373999000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIDp6Jvi7oQDFQAAAAAdAAAAABAQ
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fbiz.heraldcorp.com%2Fview.php%3Fud%3D20211022000743&psig=AOvVaw3Ek8ISlB8qY7MbRHgo8VT5&ust=1710334373999000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIDp6Jvi7oQDFQAAAAAdAAAAABAY
삼성카드 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.econovill.com%2Fnews%2FarticleView.html%3Fidxno%3D293943&psig=AOvVaw3o8iht8LX8hz34HxG6-u06&ust=1710334424509000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCOCBuLPi7oQDFQAAAAAdAAAAABAp
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fbiz.chosun.com%2Fstock%2Ffinance%2F2021%2F08%2F04%2FWDSW5XKLPNEMZHE3HUA6OMO4KU%2F&psig=AOvVaw3o8iht8LX8hz34HxG6-u06&ust=1710334424509000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCOCBuLPi7oQDFQAAAAAdAAAAABAx
신한카드 - https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fcard%2Fapply%2Fcheck%2F1188362_2206.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABAD
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fbenefit%2Fevent%2F1196240_2239.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABAI
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fconts%2Fperson%2Fcard_info%2Fdream%2Fcredit%2Fculture%2Findex.jsp&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABAQ
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fbenefit%2Fevent%2F1221421_2239.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABAn
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fcard%2Fapply%2Fcheck%2F1221536_2206.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABAv
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fcard%2Fapply%2Fcheck%2F1216927_2206.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBAQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABA3
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.shinhancard.com%2Fpconts%2Fhtml%2Fcard%2Fapply%2Fcheck%2F1221538_2206.html&psig=AOvVaw1fBkos7rG0216-v-7d4isb&ust=1710334485467000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjPt9Di7oQDFQAAAAAdAAAAABA_

제목: 학생증

[고향소식] 오산시, 지역화폐 ‘오색전’ 부정 유통 일제 단속 - 데일리임팩트