|
Have you ever noticed products bearing images of well-known characters crowded onto market shelves? |
(A)In 1927, Walt Disney created a character called Oswald the Lucky Rabbit. Under a contract with Universal Studios, Disney had no claim to the rights to use Oswald, so in 1928 he had to come up with a new character.
(B)According to marketers, what a consumer wants when purchasing character merchandise is the image of a character rather than the product. This kind of merchandising first began with the most famous mouse of all time, Mickey Mouse.
(C)Strip cartoons (Snoopy), game characters (Angry Birds) and other images appear on an entire range of products, from T-shirts, toys and stationery items to coffee cups, canned foods and soft drinks. "Character merchandising" is the use of fictional characters to promote the sale of a product.
① (A)-(B)-(C) ② (A)-(C)-(B) ③ (B)-(C)-(A) ④ (C)-(B)-(A) ⑤ (C)-(A)-(B)
2. 주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
He shortened the ears, added some padding around the middle, and turned the rabbit into a mouse, calling it “Mickey”. In the 1930s, following the 1929 stock-market crash, unemployment reached historic levels and the nation’s financial system was on the verge of collapse. |
(A)In the midst of all this, the country was looking for signs of optimism, recovery and future prosperity. Some of what the country wanted came from a surprising quarter-Disney’s animated creations.
(B)He introduced a line of Mickey merchandise such as toys, lunch boxes, watches, etc. Within two years, the Mickey Mouse Club, a fan club for children, was up and running. By 1935, Mickey Mouse and his friends had become a merchandising phenomenon.
(C)Short Mickey Mouse cartoons were a hit with moviegoers of all ages, and new films of Mickey and his friends were churned out by Disney and his artists at a rate of about me per month. The mouse had become a national fad by the end of 1930, and soon Disney’s real genius kicked in: marketing.
① (A)-(B)-(C) ② (A)-(C)-(B) ③ (B)-(C)-(A) ④ (C)-(B)-(A) ⑤ (C)-(A)-(B)
3. 주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
Despite being more than 80 years old, Mickey Mouse remains one of the world’s most famous cultural symbols. The Disney Company claims that worldwide 98 percent of children from ages 3 to 11 recognize Mickey. |
(A)One of the most successful of these characters is Hello Kitty, from Japan. In the early 1970s, a young Tokyo-based company called Sanrio wanted a character that would appeal to preteen girls around the world.
(B)Designer Yuko Shimizu came up with a white kitty without a mouth. In 1974, a plastic coin purse with the new character on it was the first Hello Kitty product. With no real advertising, a series of Hello Kitty products, including the plastic coin purse, somehow managed to fly off store shelves.
(C)Mickey merchandise sales peaked in 1997. Although not that strong today, they still make up about 40 percent of the company’s consumer products revenue. Unlike Mickey, who began life as a popular cartoon character, there are characters that are created solely for marketing purpose.
① (A)-(B)-(C) ② (A)-(C)-(B) ③ (B)-(C)-(A) ④ (C)-(B)-(A) ⑤ (C)-(A)-(B)
4. 주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
The success of Hello Kitty skyrocketed Sanrio into a billion-dollar business, with half of its revenue coming from Hello Kitty. Aware of the economic benefits of Mickey Mouse and Hello Kitty as keys to business success, more and more business have been turning to character merchandising. |
(A)Alongside Pucca stands Pororo, an animated penguin whose only dream is to be able to fly. The character is also called “President Pororo” for its hold over children in Korea. When the cartoon Pororo the Little Penguin hit television screens in France in 2004, the aspiring penguin was welcomed with a record-high 47 percent audience share.
(B)The popularity of Pucca is such that Hollywood stars such as Gwyneth Paltro attended Pucca’s launch party in the U.S. Moreover, Pucca was identified as the favorite character among kids in South America, beating even Mickey Mouse and Hello Kitty.
(C)In Korea, the best-known characters are Pucca, creating in 2000, and Pororo, the star of an animation series first broadcast in 2003. In fact, Pucca is more popular overseas than in Korea. Her image as a confident Asian girl who bosses her boyfriend around has won fans in 150 countries.
① (A)-(B)-(C) ② (A)-(C)-(B) ③ (B)-(C)-(A) ④ (C)-(B)-(A) ⑤ (C)-(A)-(B)
|