Healthcare Cover Letter Dos and Don'ts (moster.com에서 발췌)
by Megan Malugani
Monster Contributing Writer
First impressions count in the job search, and that's why a dynamite cover letter can mean the difference between success and failure. But what makes a dazzling cover letter? Several career experts share their advice.
Get to the Point -- 핵심을 찌르는 말, 즉 목적을 첫번째 문단에서 말하라.
State the purpose of your letter in the first paragraph. Small talk is generally a waste of space. "Most of the cover letters we do for clients are three paragraphs or so and fill less than a page," says Shel Horowitz, director of Accurate Writing & More in Hadley, Massachusetts.
Tailor Your Letter to the Reader -- 자기 자신에 대한 소개가 아닌, 병원의 needs에 초점을 맞춰라.
Focus on the needs of the specific healthcare organization, not on your own requirements as a job seeker, says Lorna Lindsey, director of academic affairs for CompHealth, a healthcare recruiting and staffing firm based in Salt Lake City. Visit your potential employer's Web site or read the company's annual report to learn more about it, and then use your cover letter to demonstrate how your skills and experience can benefit the organization.
Maintain the Right Tone -- 커버레터는 객관적이고 사무적이어야 한다.
A cover letter should be "businesslike, friendly and enthusiastic," says Bill Frank, founder of CareerLab in Denver and author of 200 Letters for Job Hunters.
Health professionals have the "opportunity to reveal their passion" through a cover letter, but the document "shouldn't become too syrupy, or it loses its objectivity and professionalism," says Lorne Weeks III, MD, a healthcare consultant for the Physician Career Network, a division of CareerLab.
Make It Memorable -- 자신만의 독특하고 특별한 내용을 언급해서 뇌리에 남도록 하라.
New graduates can make their cover letters stand out by personalizing their stories. If you decided to model your career after a physical therapist who helped a family member, for example, tell that story rather than making the blander claim that you've always wanted to help people. "If your story is unique, it's no longer a cliche," Frank says.
Stay on Track -- 불필요한 개인 정보를 나열하지 말고, 직접적이고 간결하게 표현해라.
The best cover letters are direct and concise, says Kathy Campbell, employment and employee relations manager at Holy Spirit Health System in Camp Hill, Pennsylvania. "Don't include a lot of unnecessary personal information," she says.
Highlight Your Biggest Successes -- 지원하고자 하는 직위에 맞는 성과를 중심으로 구술한다.
Your cover letter shouldn't just summarize your career or repeat the same information from your resume, according to Wendy Enelow, founder of the Career Masters Institute in Fresno, California. "You want it to highlight the successes and achievements of your career that are most related to the types of positions for which you are applying," she says.
According to Frank, you should mention career-related "triples and home runs" in your cover letter.
Use Power Phrases -- 자기 자신을 selling하는 것을 부끄러워 말고, 강하게 어필할 수 있는 문구를 사용하라.
Use strong action words to convey your experiences and illustrate your qualifications with phrases like "I have a strong background in" and "I have a talent for," Lindsey says.
Don't be shy about selling yourself, Enelow notes, since that's the purpose of a cover letter.
Show Your Team Spirit -- 팀워크와 대화능력을 강조하라.
If you have room for a few extra sentences in your cover letter, Lindsey suggests emphasizing your teamwork and communication skills. "In this day and age, teamwork and communication are vitally important in almost every healthcare position, from the lowest to the highest paid," she says.
Spice Up Your Writing -- 상투적인 문구가 아닌 자신만의 표현으로 커버레터를 작성하라.
Effective cover letters are a little different from all the others but still straightforward, experts say. For example, the boring, traditional way to begin a cover letter is: "I am writing in response to your advertisement for a nurse and have enclosed my resume for your review." The better opener could be: "Your ad on Monster for a nurse captured my attention and motivated me to learn more about this opportunity." Then describe how your qualifications match the employer's needs.
Follow Up -- 꼭 꼭 꼭 follow up call을 할 것!!
An unforgivable error some job seekers make is failing to follow up after promising to do so in a cover letter. If you write in your cover letter that you'll call the letter recipient on a certain day or by a specific deadline, do it.
다음 글에서는 영문 커버레터 작성시, 하지 말아야 할 것들을 정리해 보겠습니다. ^^
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