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<DIV class=fourteen><B><FONT color=#ff0099 size=5>Bolivia proposes ban on the word 'coca'</FONT></B></DIV>
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<IMG height=152 alt="coca leaves have been used in Bolivia for thousands of years" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fwww.bbc.co.uk%2Fworldservice%2Fimages%2F2006%2F12%2F20061219133439061219coca203.jpg" width=203></DIV></TD></TR>
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<TD class=caption>Bolivian coca farmer</TD></TR></TBODY></TABLE>
<P class=storytext>A proposal to ban international companies from using the word 'coca' in their names has been accepted by a panel which is writing a new version of the Bolivian constitution. Such a ban could stop the American giant, Coca Cola, from using its main brand in Bolivia. Our America's reporter, Vladimir Hernandez, has more:</P>
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<P class=storytext><A class=inlineaudiolink [안내]태그제한으로등록되지않습니다-xxonclick="window.open(this.href,this.target,'status=no,scrollbars=no,resizable=yes,width=409,height=269'); return false;" href="http://www.bbc.co.uk/mediaselector/check/worldservice/learningenglish/meta/dps/2007/03/070316_coca_story?size=au&bgc=003399&lang=en-ws&nbram=1&nbwm=1" target=avaccesswin><FONT color=#0000ff size=4><STRONG>Listen to the story</STRONG></FONT></A></P>
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<DIV class=storytext>Farmers in Bolivia have always claimed the coca leaf as part of their country's <B><SPAN title="ideas, beliefs and a way of life which are historically related to a particular place">cultural heritage</SPAN></B>. But now they're taking steps to protect it in law, as has been done with other well-known regional products - such as champagne in France and parmesan cheese in Italy. </DIV>
<P class=storytext>A commission of the coca industry representatives, which is advising the assembly rewriting the Bolivian constitution, has passed <B><SPAN title="an official suggestion or plan which is given to a group or organisation">a proposal</SPAN></B> to <B><SPAN title="officially stop, block, prevent">bar</SPAN></B> foreign businesses from using the word 'coca' in their <B><SPAN title="a combination of a product's logo, colour scheme, advertising slogan and package design - things that create a memorable identity to help sales">branding</SPAN></B>. Such a move would <B><SPAN title="make difficult, prevent progress">impede</SPAN></B> the American soft drink giant, Coca Cola, from selling its products in the South American country. </P>
<P class=storytext>Bolivian farmers have always insisted that the American firm uses the coca leaf in its drinks - Coca Cola the company has neither admitted nor denied it. Coca Cola has defended its brand in a statement, stressing that the name was protected under Bolivian law. </P>
<P class=storytext><!-- end_story -->The proposal follows <B><SPAN title="an effort or strong push to change something">a drive</SPAN></B> from President Evo Morales to rescue the image of the coca leaf. It's <B><SPAN title="something that makes a person a little more alert and energetic than they were previousy, e.g. caffeine found in coffee">a mild stimulant</SPAN></B> that can be <B><SPAN title="the main thing that is used to make something else">the base ingredient</SPAN></B> of cocaine but it's also commonly used in teas and chewed by workers to distract them from hunger or <B><SPAN title="great tiredness, sleepiness, exhaustion">fatigue</SPAN></B>. President Morales, a former coca farmer himself, favours the opening of an international market for coca products, such as tea, liquor and even toothpaste, to <B><SPAN title="prevent, discourage">deter</SPAN></B> its use in the drug trade. </P>
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<P class=storytext><A class=inlineaudiolink [안내]태그제한으로등록되지않습니다-xxonclick="window.open(this.href,this.target,'status=no,scrollbars=no,resizable=yes,width=409,height=269'); return false;" href="http://www.bbc.co.uk/mediaselector/check/worldservice/learningenglish/meta/dps/2007/03/070316_coca_words?size=au&bgc=003399&lang=en-ws&nbram=1&nbwm=1" target=avaccesswin><FONT color=#0000ff size=4><STRONG>Listen to the words</STRONG></FONT></A></P>
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<P class=storytext><B>cultural heritage</B><BR>ideas, beliefs and a way of life which are historically related to a particular place</P>
<P class=storytext><B>a proposal</B><BR>an official suggestion or plan which is given to a group or organisation</P>
<P class=storytext><B>bar</B><BR>officially stop, block, prevent</P>
<P class=storytext><B>branding</B><BR>a combination of a product's logo, colour scheme, advertising slogan and package design - things that create a memorable identity to help sales</P>
<P class=storytext><B>impede</B><BR>make difficult, prevent progress</P>
<P class=storytext><B>a drive</B><BR>an effort or strong push to change something</P>
<P class=storytext><B>a mild stimulant</B><BR>something that makes a person a little more alert and energetic than they were previousy, e.g. caffeine found in coffee</P>
<P class=storytext><B>the base ingredient</B><BR>the main thing that is used to make something else</P>
<P class=storytext><B>fatigue</B><BR>great tiredness, sleepiness, exhaustion</P>
<P class=storytext><B>deter</B><BR>prevent, discourage</P></TD></TR></TBODY></TABLE>
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