[4주차] 브랜드 네이밍 보고서 및 시장조사

브랜드 네임최종 브랜드 네임은 '향그리아'로 결정이 났습니다. 적용 할 품목액체 섬유 유연제 [페트병]시트 섬유 유연제 [박스] 품목 시장 조사액체 섬유 유연제 - 다우니, 피죤, 샤프란  <img src="https://t1.daumcdn.net/cfile/cafe/997FD4425AC3611E37" class="txc-image" actualwidth="320" hspace="1" vspace="1" border="0" width="320" exif="{}" data-filename="A201210090181_1_59_20121009141701.jpg" style="clear:none;float:none;" id="A_997FD4425AC3611E375E7C"/> <img src="https://t1.daumcdn.net/cfile/cafe/991527425AC3611F2B" class="txc-image" actualwidth="303" hspace="1" vspace="1" border="0" width="303" exif="{}" data-filename="201506020160001o.jpg" style="font-size: 9pt; text-align: center; clear: none; float: none;" id="A_991527425AC3611F2BBEBB"/><img src="https://t1.daumcdn.net/cfile/cafe/992009485AC3619E1D" class="txc-image" actualwidth="320" hspace="1" vspace="1" border="0" width="320" exif="{}" data-filename="201507290019001o.jpg" style="text-align: center; font-size: 9pt; clear: none; float: none;" id="A_992009485AC3619E1D912D"/> 시트 섬유 유연제 - 샤프란, 다우니<img src="https://t1.daumcdn.net/cfile/cafe/997F44465AC3622B0F" class="txc-image" actualwidth="320" hspace="1" vspace="1" border="0" width="320" exif="{}" data-filename="4818445380167569_262266517.jpg" style="clear:none;float:none;" id="A_997F44465AC3622B0F7791"/><img src="https://t1.daumcdn.net/cfile/cafe/998D13465AC3622B0E" class="txc-image" actualwidth="320" hspace="1" vspace="1" border="0" width="320" exif="{}" data-filename="4116538242469_884472935.jpg" style="font-size: 9pt; clear: none; float: none;" id="A_998D13465AC3622B0EB2F1"/> 품목 BI 조사유명한 품목들 샤프란, 피죤, 다우니가 비교적 많이 쓰이는 품목들 입니다.<img src="https://t1.daumcdn.net/cfile/cafe/99B33C505AC362EB35" class="txc-image" actualwidth="75" hspace="1" vspace="1" border="0" width="75" exif="{}" data-filename="2018-04-03 20;17;02.PNG" style="font-size: 9pt; clear: none; float: none;" id="A_99B33C505AC362EB35354A"/><img src="https://t1.daumcdn.net/cfile/cafe/9998F1505AC362EB05" class="txc-image" actualwidth="80" hspace="1" vspace="1" border="0" width="80" exif="{}" data-filename="2018-04-03 20;16;44.PNG" style="font-size: 9pt; clear: none; float: none;" id="A_9998F1505AC362EB05DAFE"/><img src="https://t1.daumcdn.net/cfile/cafe/99499D505AC362EB11" class="txc-image" actualwidth="104" hspace="1" vspace="1" border="0" width="104" exif="{}" data-filename="2018-04-03 20;16;52.PNG" style="font-size: 9pt; clear: none; float: none;" id="A_99499D505AC362EB1135C4"/><img src="https://t1.daumcdn.net/cfile/cafe/99EB754E5AC3631A14" class="txc-image" actualwidth="320" hspace="1" vspace="1" border="0" width="320" exif="{}" data-filename="2018-04-03 20;17;20.PNG" style="clear:none;float:none;" id="A_99EB754E5AC3631A14B3BC"/> 로고 러프 스케치향기의 '향' 글자를 강조하기위한 물결모양과 폰트크기로 악센트를 넣어 향기를 모양으로 포현했습니다. <img src="https://t1.daumcdn.net/cfile/cafe/99737E415AC3655443" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="320" width="320" exif="{}" data-filename="KakaoTalk_20180403_202638810.jpg" style="clear:none;float:none;" id="A_99737E415AC3655443A083"/> 지기구조<img src="https://t1.daumcdn.net/cfile/cafe/9999E2415AC365562A" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="320" width="320" exif="{}" data-filename="KakaoTalk_20180327_192436040.jpg" style="clear:none;float:none;" id="A_9999E2415AC365562A62A8"/><img src="https://t1.daumcdn.net/cfile/cafe/99B744415AC3655810" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="320" width="320" exif="{}" data-filename="KakaoTalk_20180327_192436400.jpg" style="clear:none;float:none;" id="A_99B744415AC3655810F401"/><img src="https://t1.daumcdn.net/cfile/cafe/994D6A415AC3655931" class="txc-image" hspace="1" vspace="1" border="0" actualwidth="320" width="320" exif="{}" data-filename="KakaoTalk_20180327_192436790.jpg" style="clear:none;float:none;" id="A_994D6A415AC3655931F43A"/>