[5/12, Topic 2] 언어-plain English -타이핑 한거.

[Jo♬]

Einstein’s Theory of Simplicity

If you can’t explain it simply, you don’t understand it well enough.

                                           -ALBERT EINSTEIN

 

For example, in October 2008, Apple unveiled a new line of environmentally friendly MacBook computers. There are two principal ways Jobs could have described the computer. The column on the left in Table 8.5 is technically accurate but wordy; the text in the column on the right is what Jobs actually said.

Jobs replaces lengthy sentences with descriptions that could fit in a Twitter post. Simple sentences are simply easier to recall. Table 8.6 shows other examples of how Jobs could have described a new product, compared with what he actually said.

TABLE 8.5 DESCRIBING THE ENVIRONMENTALLY FRIENDLY MACBOOK

WHAT STEVE COULD HAVE SAID	WHAT STEVE ACTUALLY SAID
The new MacBook family meets the most stringent Energy Star standards and contains no brominated flame retardants. It uses only PVC-free internal cables and components and features energy-efficient LED-backlit displays that are mercury free	“They are the industry’s greenest notebooks”

TABLE 8.6 POSSIBLE VERSUS ACTUALY DESCRPTIONS IN JOBS’S PRESENTATIONS

WHAT STEVE COULD HAVE SAID	WHAT STEVE ACTUALLY SAID
MacBook Air measures 0.16 inch at its thinnest point, with a maximum height of 0.76 inch.	“It’s the world’s thinnest notebook.”
Time Capsule is an appliance combining an 802.11n base station with a server-grade had disk that automatically backs up everything on one or more Macs running Leopard, the latest release of the Mac OS X operation system.	“With Time Capsule, plug it in, click a few buttons, and voila-all the Macs in your house are backed up automatically
Mac OS X features memory protection, preemptive multitasking, and symmetric multiprocessing. It includes Apple’s new Quartz 2D graphics engine based on the Internet-standard portable document format.	“Mac OS X is the most technically advanced personal computer operating system eve.”

Plain English Campaign

If you need help writing crisp, clear sentences, the Plain English Campaign can help. Since 1979, this UK-based organization has been leading the fight to get governments and corporations to simplify their communication. The site is updated weekly with examples of the most complex, unintelligible business language submitted by readers around the world. The organizers define plain English as writing that the intended audience can read, understand, and act upon the first time they read(or hear) it. The website has free guides on how to write in plain English as well as marvelous before-and-after examples such as the ones in Table 8.7

Nearly everything you say in any memo, e-mail, or presentation can be edited for conciseness and simplicity. Remember that simplicity applies not just to the words on the slides but also to the words that come out of your mouth.

Author and advertising expert Paul Arden says that people go to a presentation to see you, not to read your words. He offers this tip: “Instead of giving people the benefit of your wit and wisdom(words), try painting them a picture. The more strikingly visual your presentation is, the more people will remember it.”

Leonardo da Vinci stated, “Simplicity is the ultimate sophistication.” One of the most celebrated painters in history, he understood the real power of simplicity, as does Steve Jobs. When you discover this concept for yourself, your ideas will become far more persuasive than you could ever imagine.

Q1) Expalin based on your understanding ‘what plain English is?’.

Q2) Plz fill out ‘After’ in Table 8.7, enjoy the plain English to share the expression‎ with your members.

TABLE 8.7 BEFOR-AND-AFTER EXAMPLES FROM THE PLAIN ENGLISH CAMPAIGN

BEFORE	AFTER
If there are any points on which you require explanation or further particulars we shall be glad to furnish such additional details as may be require by telephone.
High-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process
It is important that you shall read the notes, advice and information detailed opposite then complete the form overleaf(all sections) prior to its immediate return to the Council by way of the envelope provided.

Q3) It seemingly comes to more difficult time when using the simple and clear explanation under the verbal communication. Do you agree? Why or why not?

Q4) Do you admit that using plain English is essential for the presentation? Why or Why not?

Q5) Remind of your presentation experience, plz let us  hear your story.

Q6) To practice your plain English speech, make sentences regarding the following title.

   Title: How meaningful ‘목*직딩영어토론모임’ is in your ordinary weeks?

[Jo♬]

심보오빠 동의 없이 타이핑해서 죄송. 그냥 라이팅 공부한단 생각으로 타이핑했어요.ㅋㅋ 그림파일 보기가 불편할것 같아서. 주제 참 좋은 것 같아요.

[Jo♬]

참, 이 article은 책에서 발췌하신 것 같고 for example로 시작하는 맨 위의 문단은 앞에 내용이 있는데 짤린 거예요.

[♡ 쥐나♡]

조~ 고마워~~ :) 조 쵝오~~!!!

[Johnny1]

오 땡큐, 조는 이미 우리의 학습부장^^
근데 토픽 1보다 2가 먼저 올라왔네.

[♡ 쥐나♡]

머야.. 학습부장 오락부장 도시락부장.. 나보다 타이틀이 더 많아..ㅋㅋ 부러워~~ 우리의 쪼오~! ♡ ♡ ♡

[shimbo]

고마워요.

[Lilac]

Very interesting topic! :-)