전국무역인연합 (전무련)

<h5 class="tit" style="box-sizing: border-box; padding: 0px 0px 20px; margin: 0px; vertical-align: top; line-height: 1.4; font-size: 25px; color: rgb(63, 63, 63); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif;">뉴질랜드, 인스턴트 커피 수요 증가</h5><div class="etc-list cf" style="box-sizing: border-box; padding: 0px 0px 35px; margin: 0px; vertical-align: top; line-height: 1.2; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;">2016-10-24 최종진뉴질랜드오클랜드무역관</div><div class="global-news-content" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9; color: rgb(55, 55, 55); font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif; font-size: 14px;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">- <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">뉴질랜드 커피소비 지속적인 성장으로 수요 증가 <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">-<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">- <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">현지시장을 선점한 글로벌브랜드와의 경쟁을 위한 마케팅 전략 필요 <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">-<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;"> <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">  <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; font-weight: bold; line-height: 1.9 !important;">□ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">시장 개요<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">○ 뉴질랜드 통계청에 의하면 인스턴트 커피 및 커피 믹스의 시장규모는 2015년 기준 약 3,000만 달러로 호주산이 37%의 시장을 점유<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  ○ Euromonitor에 의하면 2015년 기준, 뉴질랜드 1인당 커피 소비는 세계 15위로 앞으로도 계속 증가할 것으로 전망     - 참고로 1위는 핀란드, 2위 노르웨이, 3위 덴마크이며 한국은 26위<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">    - 상기 순위는 인스턴트커피, 원두커피를 포함한 모든 커피 소비에 대한 통계<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -19pt;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; font-weight: bold; line-height: 1.9 !important;">□ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">생산<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">○ 뉴질랜드 인스턴트 커피 제조사는 Cerebos Gregg's Ltd가 대표적이며, 그 외 일부 영세업체가 존재하나 생산량은 미미한 수준<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">    - Cerebos사는 Gregg's, Robert Harris, Cafe Civo 등 여러 브랜드의 인스턴트 커피 제조 <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; text-indent: -30.4pt; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">생산업체 현황<table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 696px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; font-size: 10pt; border: 0px solid rgb(0, 0, 0); height: 133px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 188px; height: 27px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">업체명 </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 505px; height: 27px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">현황 </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 188px; height: 104px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084222614_LH52SK30.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 88px; height: 83px; line-height: 1.9 !important;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">Cerebos Gregg's </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 505px; height: 104px;"><p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 설립연도: 1984년<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 직원 수: 300여 명<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 생산품: 인스턴트 커피, 시럽, 필터, 설탕 등 각종 커피 관련 제품,  소스, 디저트 등<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 주요 수출국: 호주<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 웹사이트: <a href="http://www.cerebosfoodservice.co.nz/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important;">www.cerebosfoodservice.co.nz</a></td></tr></tbody></table> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; font-weight: bold; line-height: 1.9 !important;">□ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">수요<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">   <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">○ 뉴질랜드의 커피 소비는 1년 기준 1인당 3.7kg(460만 인구 기준, 총 1년 1만7000톤 소비)이며, 지속적으로 증가할 것으로 전망<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">    - 단, 뉴질랜드는 인스턴트 커피보다는 원두커피 또는 캡슐커피가 대세이고 커피자판기가 없어 인스턴트 커피의 수요는 상대적으로 적은 편<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">    - 참고로 커피 소피량 1위인 핀란드의 경우 연간 1인당 커피 소비량은 12kg이며 한국은 1.8kg임<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -30.3pt;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; font-weight: bold; line-height: 1.9 !important;">□ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">유통<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">   <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">  ○ 인스턴트 커피의 주요 유통업체로는 뉴질랜드 대형 슈퍼마켓과 한인 마트 및 아시안 마트로 구분됨.   <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;">  ○ 대형 슈퍼마켓으로는 Countdown, Pak n Save, New World가 있으며, Nescafe 및 Mocona 브랜드를 비롯한 글로벌 브랜드를 취급하고 있음.   <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; text-indent: -30.4pt; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">유통업체 현황 <table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 697px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; font-size: 10pt; border: 0px solid rgb(0, 0, 0); height: 560px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 30px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">업체명 </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 30px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">현황 </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 113px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084350162_FRQZXWX0.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 60px; height: 64px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 113px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 뉴질랜드 대형 슈퍼마켓<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 설립연도 1981년<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - Progressive 계열사<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 매장 약 180개<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 호주계<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">    <a href="http://www.countdown.co.nz/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.countdown.co.nz</a>  </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 31px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084352622_FJDJI1BF.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 121px; height: 27px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 31px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 뉴잴랜드 대형 슈퍼마켓<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 설립연도: 1985년<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - Foodstuffs 계열사<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 매장 약 53개    - 뉴질랜드 회사<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">     <a href="http://www.paknsave.co.nz/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.paknsave.co.nz</a>  </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 30px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084355703_G7VHCNGS.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 164px; height: 37px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 30px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 뉴질랜드 대형 슈퍼마켓<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 설립연도: 1963년<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - Foodstuffs 계열사<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  - 매장 수 138개    - 뉴질랜드 회사<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">    <a href="http://www.newworld.co.nz/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.newworld.co.nz</a>  </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 30px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084358976_W2ZDMUXA.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 135px; height: 34px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 30px;"><p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 뉴질랜드 한인 마트<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 설립연도: 1999년<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 매장 약 7개 <p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">    <a href="http://news.kotra.or.kr/crosseditor/config/htmls/www.hanyang.co.nz" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.hanyang.co.nz</a> </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 215px; height: 30px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084401578_8ZDJ2ZX5.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 164px; height: 34px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 30px;"><p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 아시안 식품 유통업체<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 설립연도: 1992년<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">  - 매장 약 8개<p class="1" style="box-sizing: border-box; margin-left: 1px; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-indent: -0.5pt;">     <a href="http://www.taiping.co.nz/" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; color: rgb(55, 55, 55); line-height: 1.9 !important;">www.taiping.co.nz</a> </td></tr></tbody></table> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; word-break: keep-all;">경쟁제품 현황<table border="1" cellspacing="0" cellpadding="0" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; width: 696px; border-collapse: collapse; border-spacing: 0px; table-layout: fixed; font-size: 10pt; border: 0px solid rgb(0, 0, 0); height: 316px; line-height: 1.9 !important;"><tbody style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; line-height: 1.9 !important; font-size: 14px !important;"><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 214px; height: 30px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084536498_JG83TSDO.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 85px; height: 113px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 30px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  Gregg's Instant Coffee Red Roast<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  판매처: Countdown<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">  가격: NZ$ 4.49 </td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 214px; height: 79px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084540480_YA3Z4Q6X.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 86px; height: 108px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 79px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   Moccona Instant Coffee French Style Refill <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   판매처: Countdown<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   가격: NZ$ 10.49</td></tr><tr style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important;"><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 214px; height: 108px;"><img title="external_image" alt="external_image" src="https://img1.daumcdn.net/relay/cafe/original/?fname=http%3A%2F%2Fnews.kotra.or.kr%2Fcrosseditor%2Fbinary%2Fimages%2F000061%2F20161014084543378_YL9I5MIY.png" style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; outline: none; border: 0px; width: 106px; height: 120px; line-height: 1.9 !important;"> </td><td style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: middle; line-height: 1.9 !important; font-size: 14px !important; font-family: "Open Sans", "Nanum Gothic", 나눔고딕, NanumGothic, Arial, Helvetica, sans-serif !important; border: 1px solid rgb(0, 0, 0); width: 479px; height: 108px;"><p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   Nescafe Compact Instant Decaf<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   판매처: New World<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">   가격: NZ$ 5.50</td></tr></tbody></table> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; font-weight: bold; line-height: 1.9 !important;">□ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">시사점<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-weight: bold; line-height: 1.9 !important;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">○ <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">커피문화가 발달한 뉴질랜드에서 인스턴트 커피의 경우 주요 수요층이 현지인보다는 아시아계 이민자 위주가 될 것으로 판단되는 바<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">, <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">이들 시장을 우선적으로 공략한 뒤 현지 메인시장에 진출하는 방식이 유효할 것으로 보임<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">  <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">○ 현지 인스턴트 커피시장에 차지하는 Nescafe와 Moccona 등 글로벌 브랜드들은 공격적인 TV 광고를 통해 현지 소비자들에게 인지도를 향상하고 있어 이들과의 경쟁을 위한 마케팅 전략이 필요<p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"> <p class="0" style="box-sizing: border-box; vertical-align: top; line-height: 26.6px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: keep-all;"><span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">자료원<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">: Euromonitor(2016.4.) 보고서<span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; letter-spacing: 0pt; line-height: 1.9 !important;">, KOTRA <span style="box-sizing: border-box; padding: 0px; margin: 0px; vertical-align: top; font-family: 굴림; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.9 !important;">오클랜드무역관 자료 종합</div>