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I know this. I may laugh about it. I will probably poke fun at the supreme coffee snobbery as I order my own customized venti drink. But what I did not expect when I read about the strange, disturbing, and possibly stinky fascination with some of the world's most expensive coffee beans, is that some people I know have actually sipped it themselves.
To be fair, these people who have tried the coffee known by connoisseurs as "kopi luwak" and "civet coffee" by media gawkers, are really friends and family of friends. Still, it surprised me that they have gotten their hands on the precious coffee and that they've dared to try it.
Why?
Because this coffee derived from the dung of the civet, a cat-like animal that feasts on coffee cherries and then produces a fermented beans used to produce a brew that is fetching top dollar and much attention in Indonesia and the Phillipines.
You read right. An animal found in Southeast Asia poops out coffee bean remains that harvesters charge hundreds of dollars per pound for people who are either fascinated or have exquisite palates to sample.
As the demand for civet coffee grows, so does the business and the debate about how to keep the process pure. While farms of caged civets who eat coffee cherries and other foods fed directly to them might meet the consumer demand, some people wonder if that detracts from the quality held by a wild harvest. With one report tallying the beans at $227 a pound, the question of how much coffee brewed from poop is really worth is actually a serious one.
At that price point and with such a high eww-factor, why would anyone want to order a cuppa poopa?
Marshall Fuss, the father of Shine editor Sarah Fuss and counsel to the Specialty Coffee Association of America, explained the experience to us.
"Like any coffee, how it tastes will depend on which coffee cherries the animals eat, and how the beans are processed, roasted, and brewed," he said. "But frankly, there is nothing that especially sets it apart from other coffees. The sample I had, which was top quality and freshly roasted, was unremarkable."
As an advocate for the fair treatment of coffee farmers and a person who is clearly very knowledgeable about standards for taste and production, we value his opinion very much. But we could not help but ask Sarah's dad if he could detect any poo-like flavors (not that we know specifically what taste like but we still had to ask).
"None," he said straightforwardly. "Some people detect some extra fermentation."
He then went on to break down the issue that is much bigger than any tee-heeing we did over coffee that's good to the last dropping.
"Kopi luwak is one of those coffees that makes people in the industry roll their eyes when the press writes about it (which they frequently do). It is a miniscule portion of the world's coffee production, and few people will ever come across it. The 'grossest' part of coffee production is the misery in which small coffee farmers are forced to live when consumers support cheap, mass market coffees."
That statement abruptly stopped my giggling and redefined that truly crappy coffee comes at the expense of human beings struggling to make a living, not a slinky forest animal's bodily function.
Now let's get down to (umm) business: Are you bold enough to give civet coffee a try?
[photo credit: Getty Images]