<![CDATA[
<p><b><span data-ke-size="size20">출산율 저하에도 선전 중인 세르비아 이유식 시장</span></b></p><p> </p><p> </p><p> </p><p>출산율 하락, 코로나19에도 불구하고 꾸준히 성장 중</p><p>모유수유 장려 정책의 효과는 미지수</p><p> </p><p> </p><p><span style="color: #000000;">ㅇ 시장 규모</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">세르비아 이유식 시장은 분유</span><span style="color: #000000;">, </span><span style="color: #000000;">이유식</span><span style="color: #000000;">, </span><span style="color: #000000;">건조 이유식 및 기타 이유식으로 분류된다</span><span style="color: #000000;">. </span><span style="color: #000000;">코로나</span><span style="color: #000000;">19 </span><span style="color: #000000;">팬데믹에도 불구하고 이유식 시장은 성장세를 이어갔는데</span><span style="color: #000000;"> 2020</span><span style="color: #000000;">년 전년대비</span><span style="color: #000000;"> 2.6% </span><span style="color: #000000;">성장을 기록했다</span><span style="color: #000000;">. </span><span style="color: #000000;">유로모니터에 따르면</span><span style="color: #000000;">, 2020</span><span style="color: #000000;">년 기준 세르비아 이유식 시장은 매출액 기준</span><span style="color: #000000;"> 4</span><span style="color: #000000;">400</span><span style="color: #000000;">만</span><span style="color: #000000;"> 달러</span><span style="color: #000000;">를 기록했다</span><span style="color: #000000;">. 2020</span><span style="color: #000000;">년 가장 선전한 분야는 분유 시장이었다</span><span style="color: #000000;">. </span><span style="color: #000000;">전체</span><span style="color: #000000;"> 1</span><span style="color: #000000;">8</span><span style="color: #000000;">90</span><span style="color: #000000;">만</span><span style="color: #000000;"> </span><span style="color: #000000;">달러</span><span style="color: #000000;"> </span><span style="color: #000000;">매출을 기록하여 전체 이유식 시장의</span><span style="color: #000000;"> 44.7%</span><span style="color: #000000;">를 차지하였다</span><span style="color: #000000;">. </span><span style="color: #000000;"> </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 이유식 시장 규모</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위: 백만</span><span style="color: #000000;"> 달러, %)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">제품</span></td><td><span style="color: #000000;">2016</span></td><td><span style="color: #000000;">2017</span></td><td><span style="color: #000000;">2018</span></td><td><span style="color: #000000;">2019</span></td><td><span style="color: #000000;">2020</span></td><td><span style="color: #000000;">‘19/’20 </span><span style="color: #000000;">성장률</span></td></tr><tr><td><span style="color: #000000;">전체</span></td><td><span style="color: #000000;">38.6</span></td><td><span style="color: #000000;">39.9</span></td><td><span style="color: #000000;">41.7</span></td><td><span style="color: #000000;">43.6</span></td><td><span style="color: #000000;">44.7</span></td><td><span style="color: #000000;">2.6</span></td></tr><tr><td><span style="color: #000000;">분유</span></td><td><span style="color: #000000;">16.4</span></td><td><span style="color: #000000;">17.0</span></td><td><span style="color: #000000;">17.7</span></td><td><span style="color: #000000;">18.4</span></td><td><span style="color: #000000;">18.9</span></td><td><span style="color: #000000;">3.0</span></td></tr><tr><td><span style="color: #000000;">간편 이유식</span></td><td><span style="color: #000000;">10.5</span></td><td><span style="color: #000000;">10.9</span></td><td><span style="color: #000000;">11.5</span></td><td><span style="color: #000000;">12.1</span></td><td><span style="color: #000000;">12.3</span></td><td><span style="color: #000000;">1.8</span></td></tr><tr><td><span style="color: #000000;">건조 이유식</span></td><td><span style="color: #000000;">9.5</span></td><td><span style="color: #000000;">9.8</span></td><td><span style="color: #000000;">10.1</span></td><td><span style="color: #000000;">10.7</span></td><td><span style="color: #000000;">11.0</span></td><td><span style="color: #000000;">2.5</span></td></tr><tr><td><span style="color: #000000;">기타 이유식</span></td><td><span style="color: #000000;">2.2</span></td><td><span style="color: #000000;">2.3</span></td><td><span style="color: #000000;">2.4</span></td><td><span style="color: #000000;">2.4</span></td><td><span style="color: #000000;">2.5</span></td><td><span style="color: #000000;">3.9</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Euromonitor]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 이유식 시장 매출 규모</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">백만</span><span style="color: #000000;"> 달러, %)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">제품</span></td><td><span style="color: #000000;">2016</span></td><td><span style="color: #000000;">2017</span></td><td><span style="color: #000000;">2018</span></td><td><span style="color: #000000;">2019</span></td><td><span style="color: #000000;">2020</span></td><td><span style="color: #000000;">‘19/’20 </span><span style="color: #000000;">성장률</span></td></tr><tr><td><span style="color: #000000;">전체</span></td><td><span style="color: #000000;">38.6</span></td><td><span style="color: #000000;">39.9</span></td><td><span style="color: #000000;">41.7</span></td><td><span style="color: #000000;">43.6</span></td><td><span style="color: #000000;">44.7</span></td><td><span style="color: #000000;">2.6</span></td></tr><tr><td><span style="color: #000000;">       </span><span style="color: #000000;">분유</span></td><td><span style="color: #000000;">16.4</span></td><td><span style="color: #000000;">17.0</span></td><td><span style="color: #000000;">17.7</span></td><td><span style="color: #000000;">18.4</span></td><td><span style="color: #000000;">18.9</span></td><td><span style="color: #000000;">3.0</span></td></tr><tr><td><span style="color: #000000;">         </span><span style="color: #000000;">간편 이유식</span></td><td><span style="color: #000000;">10.5</span></td><td><span style="color: #000000;">10.9</span></td><td><span style="color: #000000;">11.5</span></td><td><span style="color: #000000;">12.1</span></td><td><span style="color: #000000;">12.3</span></td><td><span style="color: #000000;">1.8</span></td></tr><tr><td><span style="color: #000000;">건조 이유식</span></td><td><span style="color: #000000;">9.5</span></td><td><span style="color: #000000;">9.8</span></td><td><span style="color: #000000;">10.1</span></td><td><span style="color: #000000;">10.7</span></td><td><span style="color: #000000;">11.0</span></td><td><span style="color: #000000;">2.5</span></td></tr><tr><td><span style="color: #000000;">          </span><span style="color: #000000;">기타 이유식</span></td><td><span style="color: #000000;">2.2</span></td><td><span style="color: #000000;">2.3</span></td><td><span style="color: #000000;">2.4</span></td><td><span style="color: #000000;">2.4</span></td><td><span style="color: #000000;">2.5</span></td><td><span style="color: #000000;">3.9</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Euromonitor]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">주요 브랜드</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">유로모니터에 따르면 상위</span><span style="color: #000000;"> 5</span><span style="color: #000000;">개 브랜드가 이유식 시장의 거의</span><span style="color: #000000;"> 60%</span><span style="color: #000000;">를 점유하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">다른 하위 브랜드의 시장 점유율은 각각</span><span style="color: #000000;"> 5% </span><span style="color: #000000;">이하이다</span><span style="color: #000000;">. </span><span style="color: #000000;">세르비아 이유식 시장에서 가장 높은 점유율을 차지하고 있는 브랜드는 크로아티아 회사</span><span style="color: #000000;"> Podravka</span><span style="color: #000000;">가 소유한 브랜드</span><span style="color: #000000;"> Lino</span><span style="color: #000000;">이다</span><span style="color: #000000;">. </span><span style="color: #000000;">생후 </span><span style="color: #000000;">4</span><span style="color: #000000;">개월부터 영유아를 주 수요층으로 한 제품이다</span><span style="color: #000000;">. </span><span style="color: #000000;">이 브랜드에는 과일 및 시리얼 죽</span><span style="color: #000000;">(</span><span style="color: #000000;">즉석 및 조리</span><span style="color: #000000;">), </span><span style="color: #000000;">과일 퓌레가 포함된다</span><span style="color: #000000;">. 2</span><span style="color: #000000;">위 </span><span style="color: #000000;">Nutrino</span><span style="color: #000000;">는 상위</span><span style="color: #000000;"> 5</span><span style="color: #000000;">개 브랜드 중 유일한 세르비아 회사이자 급격한 성장 중인 회사이다</span><span style="color: #000000;">. Nutrino</span><span style="color: #000000;">사의 브랜드는 </span><span style="color: #000000;">“Baby Food Factory”</span><span style="color: #000000;">라는 브랜드로 과일</span><span style="color: #000000;">, </span><span style="color: #000000;">야채 및 고기 죽</span><span style="color: #000000;">, </span><span style="color: #000000;">과일 퓌레</span><span style="color: #000000;">, </span><span style="color: #000000;">인스턴트 시리얼 죽 및 우유 죽을 생산한다</span><span style="color: #000000;">. </span><span style="color: #000000;">제품 종류에 따라 생후</span><span style="color: #000000;"> 4</span><span style="color: #000000;">개월 이상부터 사용할 수 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><Nutrino </span><span style="color: #000000;">제품 예시</span><span style="color: #000000;">></span></p><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/f187ce40825793657194bb8ca660fa326199ed5d" class="txc-image" width="538" height="264" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/f187ce40825793657194bb8ca660fa326199ed5d" data-origin-width="538" data-origin-height="264"></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Baby Food Factory, </span><a href="http://www.nutrinobebe.com/" target="_top" class="ke-link"><span style="color: #000000;">www.nutrinobebe.com</span></a><span style="color: #000000;">]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">세르비아 이유식 시장을 선도하는 또 다른 브랜드로 </span><span style="color: #000000;">Bebelac</span><span style="color: #000000;">가 있다</span><span style="color: #000000;">. Bebelac 0-6</span><span style="color: #000000;">개월</span><span style="color: #000000;">, 6-12</span><span style="color: #000000;">개월 및</span><span style="color: #000000;"> 1</span><span style="color: #000000;">세 이상의 연령을 위한 분유를 주로 판매한다</span><span style="color: #000000;">. </span><span style="color: #000000;">또한</span><span style="color: #000000;"> Bebelac</span><span style="color: #000000;">에는 유당 불내증이 있는 아기를 위한 특수 분유도 구성되어 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">또다른 제조사</span><span style="color: #000000;"> Hipp</span><span style="color: #000000;">은 과일</span><span style="color: #000000;">, </span><span style="color: #000000;">야채 및 고기 퓌레</span><span style="color: #000000;">, </span><span style="color: #000000;">죽 및 분유를 포함한 다양한 유아식 제품 라인을 보유하고 있다</span><span style="color: #000000;">. Humana</span><span style="color: #000000;">는 특수 의료 목적을 위한 다양한 분유와 인스턴트 밀 및 과일 죽으로 가장 잘 알려져 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 주요 이유식 브랜드</span><span style="color: #000000;">></span><span style="color: #000000;"> </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">브랜드</span></td><td><span style="color: #000000;">제조사</span></td><td><span style="color: #000000;">홈페이지</span></td><td><span style="color: #000000;">제품</span></td><td><span style="color: #000000;">국가</span></td></tr><tr><td><span style="color: #000000;">Lino</span></td><td><span style="color: #000000;">Podravka</span></td><td><a href="http://www.lino.eu/" target="_top" class="ke-link"><span style="color: #000000;">www.lino.eu</span></a></td><td><span style="color: #000000;">반조리 제품</span><span style="color: #000000;">, </span><span style="color: #000000;">즉석 제품</span></td><td><span style="color: #000000;">크로아티아</span></td></tr><tr><td><span style="color: #000000;">Nutrino</span></td><td><span style="color: #000000;">Baby Food Factory</span></td><td><a href="http://www.nutrinobebe.com/" target="_top" class="ke-link"><span style="color: #000000;">www.nutrinobebe.com</span></a></td><td><span style="color: #000000;">반조리 제품</span><span style="color: #000000;">, </span><span style="color: #000000;">즉석 제품</span></td><td><span style="color: #000000;">세르비아</span></td></tr><tr><td><span style="color: #000000;">Bebelac</span></td><td><span style="color: #000000;">Nutricia, Danone</span></td><td><a href="http://www.kibid.rs/proizvodi/" target="_top" class="ke-link"><span style="color: #000000;">www.kibid.rs/proizvodi/</span></a><br><span style="color: #000000;">bebelac</span></td><td><span style="color: #000000;">분유</span></td><td><span style="color: #000000;">네덜란드</span><span style="color: #000000;"> </span></td></tr><tr><td><span style="color: #000000;">Hipp</span></td><td><span style="color: #000000;">Hipp KFT</span></td><td><a href="http://www.hipp.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.hipp.rs</span></a></td><td><span style="color: #000000;">분유</span><span style="color: #000000;">, </span><span style="color: #000000;">반조리</span><span style="color: #000000;">, </span><span style="color: #000000;">즉석 제품</span></td><td><span style="color: #000000;">독일</span></td></tr><tr><td><span style="color: #000000;">Humana</span></td><td><span style="color: #000000;">Humana GmbH</span></td><td><a href="http://www.humana-baby.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.humana-baby.rs</span></a></td><td><span style="color: #000000;">분유</span><span style="color: #000000;">, </span><span style="color: #000000;">즉석 제품</span></td><td><span style="color: #000000;">독일</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Euromonitor, Commission for Protection of Competition, </span><span style="color: #000000;">무역관 자체</span><span style="color: #000000;">]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">유로모니터에 따르면</span><span style="color: #000000;"> 2021</span><span style="color: #000000;">년 이유식 평균 가격이</span><span style="color: #000000;"> 2% </span><span style="color: #000000;">인상되었다</span><span style="color: #000000;">. </span><span style="color: #000000;">전문 매장 체인</span><span style="color: #000000;"> Aksa</span><span style="color: #000000;">에 따르면 </span><span style="color: #000000;">400gr </span><span style="color: #000000;">분유 가격은</span><span style="color: #000000;"> 6.23~18.91</span><span style="color: #000000;">달러로 형성되어 있는데</span><span style="color: #000000;"> </span><span style="color: #000000;">가격은 제품의 사용 연령</span><span style="color: #000000;">, </span><span style="color: #000000;">제품 브랜드 및 목적에 따라 다르게 형성된다</span><span style="color: #000000;">. </span><span style="color: #000000;">가장 비싼 분유는 심각한 흡수 장애</span><span style="color: #000000;">, </span><span style="color: #000000;">알레르기 및 역류로 고통받는 아기를 위한 특별한 의료 목적을 위한 분유이다</span><span style="color: #000000;">. 125-130gr</span><span style="color: #000000;">의 유리 그릇에 포장된 과일 및 야채 퓌레의 가격은</span><span style="color: #000000;"> 0.91</span><span style="color: #000000;">에서</span><span style="color: #000000;"> 1.87</span><span style="color: #000000;">달러이다</span><span style="color: #000000;">. </span><span style="color: #000000;">이 가격 역시 퓌레의 과일과 채소의 종류와 유기농 여부에 따라 차별화된다</span><span style="color: #000000;">. </span><span style="color: #000000;">즉석 죽</span><span style="color: #000000;"> 200gr </span><span style="color: #000000;">가격은 제품 유형 및 브랜드에 따라</span><span style="color: #000000;"> 2.29~4.41</span><span style="color: #000000;">달러이다</span><span style="color: #000000;">. </span><span style="color: #000000;">가장 비싼 것은 쌀</span><span style="color: #000000;">, </span><span style="color: #000000;">옥수수 및</span><span style="color: #000000;">/</span><span style="color: #000000;">또는 밀로 만든 유기농 죽이다.</span></p><p> </p><p><span style="color: #000000;"><</span><span style="color: #000000;">주요 상품 및 가격 정보</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">브랜드</span></td><td><span style="color: #000000;">제품 사진</span></td><td><span style="color: #000000;">제품 정보</span></td><td><span style="color: #000000;">가격</span></td></tr><tr><td><span style="color: #000000;">Lino</span></td><td><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/aa630423fd1b33feb5c3f6c3d2ed9729f430072f" class="txc-image" width="114" height="112" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/aa630423fd1b33feb5c3f6c3d2ed9729f430072f" data-origin-width="114" data-origin-height="112"></div></td><td><span style="color: #000000;">   </span><span style="color: #000000;">instant milk porridge </span><br><span style="color: #000000;">age 6months </span><span style="color: #000000;">+</span><br><span style="color: #000000;"> </span><span style="color: #000000;">200gr</span></td><td><span style="color: #000000;">2.58</span></td></tr><tr><td><span style="color: #000000;">Nutrino</span></td><td><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/ff4d5e114f8dc2c9ff5283a2d70c3bbd42ada239" class="txc-image" width="61" height="76" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/ff4d5e114f8dc2c9ff5283a2d70c3bbd42ada239" data-origin-width="61" data-origin-height="76"></div></td><td><span style="color: #000000;">  </span><span style="color: #000000;">milk-free instant porridge</span><br><span style="color: #000000;"> </span><span style="color: #000000;">age 6 months</span><span style="color: #000000;">+</span><br><span style="color: #000000;">200gr</span></td><td><span style="color: #000000;">2.45</span></td></tr><tr><td><span style="color: #000000;">Bebelac</span></td><td><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/dca14710d8bea4e90454251fabdfe45a7a53af3f" class="txc-image" width="124" height="125" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/dca14710d8bea4e90454251fabdfe45a7a53af3f" data-origin-width="124" data-origin-height="125"></div></td><td><span style="color: #000000;">milk formula</span><br><span style="color: #000000;"> </span><span style="color: #000000;">age 0months</span><span style="color: #000000;">+ </span><br><span style="color: #000000;">400gr</span></td><td><span style="color: #000000;">7.67</span></td></tr><tr><td><span style="color: #000000;">Hipp</span></td><td><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/e18b5868e04be81bd6fb41dce7b46fd2b76cb451" class="txc-image" width="104" height="103" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/e18b5868e04be81bd6fb41dce7b46fd2b76cb451" data-origin-width="104" data-origin-height="103"></div></td><td><span style="color: #000000;"> </span><span style="color: #000000;">fruit puree</span><span style="color: #000000;"> </span><br><span style="color: #000000;">age 4 months</span><span style="color: #000000;">+</span><br><span style="color: #000000;">125gr</span></td><td><span style="color: #000000;">1.87</span></td></tr><tr><td><span style="color: #000000;">Humana</span></td><td><div class="figure-img" data-ke-type="image" data-ke-style="alignCenter" data-ke-mobilestyle="widthOrigin"><img src="https://t1.daumcdn.net/cafeattach/1UEEp/109a55175915a3c6a2eabf393a18078abad13945" class="txc-image" width="83" height="83" data-img-src="https://t1.daumcdn.net/cafeattach/1UEEp/109a55175915a3c6a2eabf393a18078abad13945" data-origin-width="83" data-origin-height="83"></div></td><td><span style="color: #000000;"> </span><span style="color: #000000;">milk formula</span><br><span style="color: #000000;">age 0 months </span><br><span style="color: #000000;">+</span><span style="color: #000000;">400gr</span></td><td><span style="color: #000000;">12.47</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Aksa, </span><a href="http://www.aksa.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.aksa.rs</span></a><span style="color: #000000;">]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">유통구조</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">세르비아는 이유식 제조 산업이 발달하지 않아 주로 수입에 의존하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">이유식의 주요 제조업체는 위에서 언급한</span><span style="color: #000000;"> Nutrino </span><span style="color: #000000;">브랜드의</span><span style="color: #000000;"> Baby Food Factory, Juvitana </span><span style="color: #000000;">브랜드의</span><span style="color: #000000;"> Swislion Takovo, </span><span style="color: #000000;">브랜드</span><span style="color: #000000;"> Frutek</span><span style="color: #000000;">의</span><span style="color: #000000;"> Nectar </span><span style="color: #000000;">및</span><span style="color: #000000;"> Baby king </span><span style="color: #000000;">브랜드의</span><span style="color: #000000;"> Aleva</span><span style="color: #000000;">이다</span><span style="color: #000000;">. </span><span style="color: #000000;">이 회사들은 퓌레와 죽을 제조하고 분유는 전적으로 수입에 의존한다</span><span style="color: #000000;">. </span><span style="color: #000000;">시장의 수입의존도가 높기 때문에</span><span style="color: #000000;"> </span><span style="color: #000000;">자연스레 주요 수입사가 주요 유통사를 겸하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">주요 수입 및 도매 회사는 브랜드</span><span style="color: #000000;"> Aptamil, Bebelac </span><span style="color: #000000;">및</span><span style="color: #000000;"> Milupa</span><span style="color: #000000;">의</span><span style="color: #000000;"> Kibid, </span><span style="color: #000000;">브랜드</span><span style="color: #000000;"> Lino</span><span style="color: #000000;">의</span><span style="color: #000000;"> Podravka </span><span style="color: #000000;">및 브랜드</span><span style="color: #000000;"> Hipp</span><span style="color: #000000;">의</span><span style="color: #000000;"> Alca</span><span style="color: #000000;">이다</span><span style="color: #000000;">. </span><span style="color: #000000;">경쟁 보호 위원회의 보고서에 따르면</span><span style="color: #000000;">, </span><span style="color: #000000;">이들 회사는</span><span style="color: #000000;"> Humana </span><span style="color: #000000;">브랜드 수입업체인</span><span style="color: #000000;"> Keprom </span><span style="color: #000000;">및</span><span style="color: #000000;"> Nestle</span><span style="color: #000000;">와 함께</span><span style="color: #000000;"> 90% </span><span style="color: #000000;">이상의 시장 점유율을 보유하고 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 이유식 주요 유통 채널</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">백만 </span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">기업명</span></td><td><span style="color: #000000;">홈페이지</span></td><td><span style="color: #000000;">브랜드</span></td><td><span style="color: #000000;">연매출</span><span style="color: #000000;">(’20)</span></td></tr><tr><td><span style="color: #000000;">Kibid</span></td><td><a href="http://www.kibid.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.kibid.rs</span></a></td><td><span style="color: #000000;">Apt</span><span style="color: #000000;">amil</span><br><span style="color: #000000;">Bebelac</span><br><span style="color: #000000;">Milupa</span></td><td><span style="color: #000000;">16</span></td></tr><tr><td><span style="color: #000000;">Podravka</span></td><td><a href="https://lino.eu/" target="_top" class="ke-link">https://lino.eu/</a></td><td><span style="color: #000000;">Lino</span></td><td><span style="color: #000000;">23.6</span></td></tr><tr><td><span style="color: #000000;">Alca</span></td><td><a href="http://www.hipp.com/" target="_top" class="ke-link"><span style="color: #000000;">www.hipp.com</span></a></td><td><span style="color: #000000;"> </span><span style="color: #000000;">Hipp</span></td><td><span style="color: #000000;">44.7('19</span><span style="color: #000000;">년</span><span style="color: #000000;">)</span></td></tr><tr><td><span style="color: #000000;">Keprom</span></td><td><a href="http://www.keprom.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.keprom.rs</span></a></td><td><span style="color: #000000;"> </span><span style="color: #000000;">Hu</span><span style="color: #000000;">mana</span></td><td><span style="color: #000000;">40.</span><span style="color: #000000;">8</span></td></tr><tr><td><span style="color: #000000;">Nestle</span></td><td><a href="http://www.nestle.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.nestle.rs</span></a></td><td><span style="color: #000000;">Nes</span><span style="color: #000000;">tle</span><br><span style="color: #000000;">NAN</span><br><span style="color: #000000;">Nestle </span><br><span style="color: #000000;">Yogolino</span></td><td><span style="color: #000000;">118.9</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: market analysis of Commission for Protection of Competition, Checkpoint]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">유로모니터</span><span style="color: #000000;">에 따르면 이유식 소매의 </span><span style="color: #000000;">99%</span><span style="color: #000000;">는 매장 기반 채널을 통해 이루어지며 나머지 온라인 판매는</span><span style="color: #000000;"> 1%</span><span style="color: #000000;">는 에 불과하다</span><span style="color: #000000;">. </span><span style="color: #000000;">소매업은 크게 </span><span style="color: #000000;">4</span><span style="color: #000000;">개의 카테고리로 구분되는데</span><span style="color: #000000;">, 1) </span><span style="color: #000000;">유아용품 전문 매장</span><span style="color: #000000;">, 2)</span><span style="color: #000000;">건강 및 미용 매장</span><span style="color: #000000;">, 3) </span><span style="color: #000000;">식료품점 및 </span><span style="color: #000000;">4) </span><span style="color: #000000;">약국이다</span><span style="color: #000000;">. Aksa</span><span style="color: #000000;">는 유아 및 아동의 모든 제품을 전문으로 하는 원스톱 숍으로,</span><span style="color: #000000;"> 마켓 리더이다</span><span style="color: #000000;">. Lilly</span><span style="color: #000000;">와</span><span style="color: #000000;"> DM</span><span style="color: #000000;">은 선도적인 건강 및 미용 매장 체인으로,</span><span style="color: #000000;"> 이유식 소매 유통에서도 주요한 플레이어이다</span><span style="color: #000000;">. </span><span style="color: #000000;">식료품 전문점 중 </span><span style="color: #000000;">Shop & Go, Maxi, Tempo</span><span style="color: #000000;">를 소유한 </span><span style="color: #000000;">Delhaize</span><span style="color: #000000;">사</span><span style="color: #000000;">, Idea, Roda </span><span style="color: #000000;">및</span><span style="color: #000000;"> Mercator</span><span style="color: #000000;">를 소유한 </span><span style="color: #000000;">Mercator-S</span><span style="color: #000000;">사도 시장 점유율 기준 상위</span><span style="color: #000000;"> 5</span><span style="color: #000000;">개 소매업체에 포함된다</span><span style="color: #000000;">. Aksa, Lilly, Maxi </span><span style="color: #000000;">및</span><span style="color: #000000;"> Idea</span><span style="color: #000000;">는 온라인 스토어가 있으며</span><span style="color: #000000;"> DM </span><span style="color: #000000;">제품은 인기 있는 배달 앱을 통해 주문할 수 있다</span><span style="color: #000000;">. </span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 주요 소매 체인</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">백만 </span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">기업</span><span style="color: #000000;">명</span></td><td><span style="color: #000000;">브랜드</span></td><td><span style="color: #000000;">홈페이지</span></td><td><span style="color: #000000;">유형</span></td><td><span style="color: #000000;">연매출</span><span style="color: #000000;">(’20)</span></td></tr><tr><td><span style="color: #000000;">Delhaize</span></td><td><span style="color: #000000;">Maxi, Tempo</span></td><td><a href="http://www.maxi.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.maxi.rs</span></a></td><td><span style="color: #000000;">Online/Offline</span></td><td><span style="color: #000000;">1,165</span></td></tr><tr><td><span style="color: #000000;">Mercator-S</span></td><td><span style="color: #000000;">Idea, Roda, Mercator</span></td><td><a href="http://www.idea.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.idea.rs</span></a></td><td><span style="color: #000000;">Online/Offline</span></td><td><span style="color: #000000;">835</span></td></tr><tr><td><span style="color: #000000;">Lill</span><span style="color: #000000;">y</span></td><td><span style="color: #000000;">Lilly</span></td><td><a href="http://www.lilly.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.lilly.rs</span></a></td><td><span style="color: #000000;">Online/Offline</span></td><td><span style="color: #000000;">183</span></td></tr><tr><td><span style="color: #000000;">D</span><span style="color: #000000;">M</span></td><td><span style="color: #000000;">DM</span></td><td><a href="http://www.dm.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.dm.rs</span></a></td><td><span style="color: #000000;">Offline</span></td><td><span style="color: #000000;">144</span></td></tr><tr><td><span style="color: #000000;">Aksa</span></td><td><span style="color: #000000;">Aksa</span></td><td><a href="http://www.aksa.rs/" target="_top" class="ke-link"><span style="color: #000000;">www.aksa.rs</span></a></td><td><span style="color: #000000;">Online/Offline</span></td><td><span style="color: #000000;">38</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: mark</span><span style="color: #000000;">et analysis of Commission for Protection of Competition, Checkpoint]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><span style="color: #000000;">시장 동향</span></span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">수입 분유, 지배적</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">세르비아 분유 시장은</span><span style="color: #000000;"> 위에서 언급한 것처럼 세르비아에 이러한 제품의 제조업체가 없기 때문에 완전히 수입에 의존하고 있다</span><span style="color: #000000;">. 2020</span><span style="color: #000000;">년에 세르비아는</span><span style="color: #000000;"> 700</span><span style="color: #000000;">만 달러 이상의 소매 유아식을 수입했으며 대부분은 분유이다</span><span style="color: #000000;">. </span><span style="color: #000000;">총 수입량의</span><span style="color: #000000;"> 43% </span><span style="color: #000000;">이상이</span><span style="color: #000000;"> Humana, Novalac </span><span style="color: #000000;">및 일부</span><span style="color: #000000;"> Hipp </span><span style="color: #000000;">브랜드를 수입하는 독일에서 왔다</span><span style="color: #000000;">. 2, 3</span><span style="color: #000000;">위 아일랜드와 폴란드에서</span><span style="color: #000000;"> Aptamil, Milupa </span><span style="color: #000000;">브랜드 수입 이 두 국가는 수입액에서</span><span style="color: #000000;"> 37% </span><span style="color: #000000;">이상의 점유율을 가지고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">네덜란드는</span><span style="color: #000000;"> Bebelac </span><span style="color: #000000;">분유 브랜드의 주요 수출국이며 크로아티아는</span><span style="color: #000000;"> Lino </span><span style="color: #000000;">및</span><span style="color: #000000;"> Hipp </span><span style="color: #000000;">제품의 일부를 수출한다</span><span style="color: #000000;">. </span><span style="color: #000000;">아직까지 세르비아는 한국에서 이유식을 수입한 적이 없다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 이유식 수입 현황</span><span style="color: #000000;">(HS code 1901.10.00.00)></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">천 달러</span><span style="color: #000000;">, %)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">국가</span></td><td><span style="color: #000000;">2018</span></td><td><span style="color: #000000;">2019</span></td><td><span style="color: #000000;">2020</span></td><td><span style="color: #000000;">수입비중</span></td></tr><tr><td><span style="color: #000000;">독일</span></td><td><span style="color: #000000;">5,699</span></td><td><span style="color: #000000;">5,685</span></td><td><span style="color: #000000;">7,008</span></td><td><span style="color: #000000;">43.12</span></td></tr><tr><td><span style="color: #000000;">아일랜드</span></td><td><span style="color: #000000;">4,023</span></td><td><span style="color: #000000;">3,828</span></td><td><span style="color: #000000;">3,368</span></td><td><span style="color: #000000;">20.73</span></td></tr><tr><td><span style="color: #000000;">폴란드</span></td><td><span style="color: #000000;">3,286</span></td><td><span style="color: #000000;">3,042</span></td><td><span style="color: #000000;">2,717</span></td><td><span style="color: #000000;">16.72</span></td></tr><tr><td><span style="color: #000000;">네덜란드</span></td><td><span style="color: #000000;">1,516</span></td><td><span style="color: #000000;">762</span></td><td><span style="color: #000000;">1,405</span></td><td><span style="color: #000000;">8.65</span></td></tr><tr><td><span style="color: #000000;">크로아티아</span></td><td><span style="color: #000000;">753</span></td><td><span style="color: #000000;">743</span></td><td><span style="color: #000000;">828</span></td><td><span style="color: #000000;">5.10</span></td></tr><tr><td><span style="color: #000000;">프랑스</span></td><td><span style="color: #000000;">407</span></td><td><span style="color: #000000;">214</span></td><td><span style="color: #000000;">315</span></td><td><span style="color: #000000;">1.94</span></td></tr><tr><td><span style="color: #000000;">영국</span></td><td><span style="color: #000000;">13</span></td><td><span style="color: #000000;">164</span></td><td><span style="color: #000000;">210</span></td><td><span style="color: #000000;">1.29</span></td></tr><tr><td><span style="color: #000000;">헝가리</span></td><td><span style="color: #000000;">176</span></td><td><span style="color: #000000;">162</span></td><td><span style="color: #000000;">166</span></td><td><span style="color: #000000;">1.02</span></td></tr><tr><td><span style="color: #000000;">스페인</span></td><td><span style="color: #000000;">98</span></td><td><span style="color: #000000;">116</span></td><td><span style="color: #000000;">123</span></td><td><span style="color: #000000;">0.75</span></td></tr><tr><td><span style="color: #000000;">슬로베니아</span></td><td><span style="color: #000000;">81</span></td><td><span style="color: #000000;">85</span></td><td><span style="color: #000000;">88</span></td><td><span style="color: #000000;">0.54</span></td></tr><tr><td><span style="color: #000000;">전체</span></td><td><span style="color: #000000;">16,121</span></td><td><span style="color: #000000;">14,837</span></td><td><span style="color: #000000;">16,252</span></td><td><span style="color: #000000;">100</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Global Trade Atlas]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">모든 이유식 카테고리 매출 증가 예상</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">유로모니터의 예측에 따르면 세르비아의 이유식 판매는 평균</span><span style="color: #000000;"> 4.9% </span><span style="color: #000000;">증가해 총 매출 가치는</span><span style="color: #000000;"> 2025</span><span style="color: #000000;">년에</span><span style="color: #000000;"> 5690</span><span style="color: #000000;">만 달러까지 성장할 것으로 예상된다</span><span style="color: #000000;">. </span><span style="color: #000000;">분유는 필수품으로 이유식 중 가장 많이 판매되는 카테고리로 남을 전망이다</span><span style="color: #000000;">. </span><span style="color: #000000;">그러나 생활양식의 변화로 이유식 부문은</span><span style="color: #000000;"> 5</span><span style="color: #000000;">년 평균</span><span style="color: #000000;"> 6.54%</span><span style="color: #000000;">의 가장 높은 성장률을 기록할 것이다</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><</span><span style="color: #000000;">세르비아 이유식 시장 성장 전망</span><span style="color: #000000;">></span></p><p><span style="color: #000000;">(</span><span style="color: #000000;">단위</span><span style="color: #000000;">: </span><span style="color: #000000;">백만 달러</span><span style="color: #000000;">)</span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">제품</span></td><td><span style="color: #000000;">2021</span></td><td><span style="color: #000000;">2022</span></td><td><span style="color: #000000;">2023</span></td><td><span style="color: #000000;">2024</span></td><td><span style="color: #000000;">2025</span></td><td><span style="color: #000000;">5</span><span style="color: #000000;">년 평균 성장률</span></td></tr><tr><td><span style="color: #000000;">전체</span></td><td><span style="color: #000000;">46.5</span></td><td><span style="color: #000000;">48.7</span></td><td><span style="color: #000000;">51.2</span></td><td><span style="color: #000000;">54.0</span></td><td><span style="color: #000000;">56.9</span></td><td><span style="color: #000000;">4.9</span></td></tr><tr><td><span style="color: #000000;">분유</span></td><td><span style="color: #000000;">19.5</span></td><td><span style="color: #000000;">20.2</span></td><td><span style="color: #000000;">21.1</span></td><td><span style="color: #000000;">22.0</span></td><td><span style="color: #000000;">23.0</span></td><td><span style="color: #000000;">4.0</span></td></tr><tr><td><span style="color: #000000;">간편 이유식</span></td><td><span style="color: #000000;">12.9</span></td><td><span style="color: #000000;">13.6</span></td><td><span style="color: #000000;">14.6</span></td><td><span style="color: #000000;">15.7</span></td><td><span style="color: #000000;">16.9</span></td><td><span style="color: #000000;">6.54</span></td></tr><tr><td><span style="color: #000000;">건조 이유식</span></td><td><span style="color: #000000;">1.1</span></td><td><span style="color: #000000;">1.2</span></td><td><span style="color: #000000;">1.2</span></td><td><span style="color: #000000;">1.3</span></td><td><span style="color: #000000;">1.3</span></td><td><span style="color: #000000;">4.7</span></td></tr><tr><td><span style="color: #000000;">기타 이유식</span></td><td><span style="color: #000000;">0.3</span></td><td><span style="color: #000000;">0.3</span></td><td><span style="color: #000000;">0.3</span></td><td><span style="color: #000000;">0.3</span></td><td><span style="color: #000000;">0.3</span></td><td><span style="color: #000000;">4.7</span></td></tr></tbody></table></div><p><span style="color: #000000;">[</span><span style="color: #000000;">자료</span><span style="color: #000000;">: Euromonitor]</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">KOTRA 베오그라드 무역관은 </span><span style="color: #000000;">Baby food Factory </span><span style="color: #000000;">전무이사</span><span style="color: #000000;"> Mr. Nenad Nikolovski</span><span style="color: #000000;">에게 시장 전망을 문의했다</span><span style="color: #000000;">. </span><span style="color: #000000;">그는 건강 식품에 대한 세르비아 소비자의 인식이 높아진 결과</span><span style="color: #000000;">, </span><span style="color: #000000;">특히 파우치</span><span style="color: #000000;">/</span><span style="color: #000000;">휴대용 포장 제품이 급격한 성장을 이루었으며</span><span style="color: #000000;"> </span><span style="color: #000000;">이 카테고리의 매출이 작년에</span><span style="color: #000000;"> 40% </span><span style="color: #000000;">증가했다고 지적했다. </span><span style="color: #000000;">Mr. Nikolovski</span><span style="color: #000000;">는 또한 신세대 엄마들 사이에서 포장 이유식이 아이들에게 가장 안전하고 건강한 선택이라는 인식이 자리잡고 있음을 확인했으며</span><span style="color: #000000;">, </span><span style="color: #000000;">선진국 시장의 추세에서 볼 수 있듯이 포장 이유식이 앞으로 몇 년 동안 카테고리의 동인이 될 것으로 예상한다고 밝혔다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">모유 수유 촉진 정책</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">한편 세르비아 정부는</span><span style="color: #000000;"> 2018</span><span style="color: #000000;">년에 신생아의 모유 수유</span><span style="color: #000000;">, </span><span style="color: #000000;">가족 및 발달 지원을 위한 국가 프로그램에 관한 법령을 채택했다</span><span style="color: #000000;">. </span><span style="color: #000000;">이 법령은 신생아와 산모 모두에게 모유 수유의 장점을 홍보함으로써 모유 수유를 장려하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">동 법령에 따라</span><span style="color: #000000;"> 5</span><span style="color: #000000;">개월 이상 완전모유수유 비율을</span><span style="color: #000000;"> 2021</span><span style="color: #000000;">년까지</span><span style="color: #000000;"> 13%</span><span style="color: #000000;">에서</span><span style="color: #000000;"> 20%</span><span style="color: #000000;">로</span><span style="color: #000000;">, 6</span><span style="color: #000000;">개월 이상 아동의 압도적인 모유수유 비율을</span><span style="color: #000000;"> 47%</span><span style="color: #000000;">에서</span><span style="color: #000000;"> 60%</span><span style="color: #000000;">로 늘리겠다고 공약했다</span><span style="color: #000000;">(</span><span style="color: #000000;">출처</span><span style="color: #000000;">: Legal Information System , Pravno-informacioni system, The Decree on the National Program for Support of Breastfeeding, Family and Developmental Care of Newborns). </span><span style="color: #000000;">이 법령은 보건 종사자 교육을 통한 모유수유 촉진 활동</span><span style="color: #000000;">, </span><span style="color: #000000;">보건 기관의 활동 및 광범위한 지역사회 홍보 활동을 구상하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">또한</span><span style="color: #000000;">, </span><span style="color: #000000;">판촉 활동과 더불어 영유아용 포장식품 표시규칙에는 모유수유에 관한 의무 경고 및 표시 정보에 관한 규정이 명시되어 있어 모든 유아용 분유 제품은 라벨에 아래와 같이 명시해야 한다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><div class="table-wrap"><table data-ke-type="table" data-ke-align="alignLeft" style="width: 100%;" border="1"><tbody><tr><td><span style="color: #000000;">1. </span><span style="color: #000000;">모유 수유</span><span style="color: #000000;">(</span><span style="color: #000000;">물이나 다른 음식을 추가하지 않음</span><span style="color: #000000;">)</span><span style="color: #000000;">는 생후</span><span style="color: #000000;"> 6</span><span style="color: #000000;">개월 이하의 어린이에게 가장 좋은 식단입니다</span><span style="color: #000000;">.</span><br><span style="color: #000000;">2. </span><span style="color: #000000;">신생아에게 모유 수유를 하지 않기로 한 산모의 결정은 건강에 해로우며</span><span style="color: #000000;">, </span><span style="color: #000000;">한번 결정되면 변경하기 어렵습니다</span><span style="color: #000000;">.</span><br><span style="color: #000000;">3. </span><span style="color: #000000;">특별히 제조된 제품을 포함한 어떤 식품도 모유가 가지고 있는 모든 성분을 제공할 수 없으며 모유 수유를 통해서만 적절하게 공급될 수 있습니다</span><span style="color: #000000;">.</span><br><span style="color: #000000;">4. </span><span style="color: #000000;">식품은 영유아의 건강을 돌볼 자격이 있고 영유아용 식품 제조업체와 무관한 의료 전문가의 조언에 의해서만 사용할 수 있습니다</span><span style="color: #000000;">.</span><br><span style="color: #000000;">5. </span><span style="color: #000000;">보충 식품을 사용하여 모유 수유는</span><span style="color: #000000;"> 6</span><span style="color: #000000;">개월 후에 아이의</span><span style="color: #000000;"> 2</span><span style="color: #000000;">세가 끝날 때까지 계속해야 합니다</span><span style="color: #000000;">.</span></td></tr></tbody></table></div><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">이러한 정부 프로그램은 미디어 및</span><span style="color: #000000;"> NGO</span><span style="color: #000000;">를 통한 홍보와 함께 모유 수유를 장려하여 분유 판매에 영향을 주어 성장을 둔화시킬 수도 있다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">o </span><span style="color: #000000;">세르비아 정부의 출산 장려 정책</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">세르비아는 지난</span><span style="color: #000000;"> 10</span><span style="color: #000000;">년 동안 마이너스 출생률 추세를 기록하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">이러한 추세에 맞서기 위해 세르비아 정부는 각 자녀가 아기 용품을 구입할 수 있도록 부모에게</span><span style="color: #000000;"> 5,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(50</span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span><span style="color: #000000;">의 재정 지원을 제공하고 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">이외에도 부모에게는 첫째</span><span style="color: #000000;">, </span><span style="color: #000000;">둘째</span><span style="color: #000000;">, </span><span style="color: #000000;">셋째</span><span style="color: #000000;">, </span><span style="color: #000000;">넷째 자녀에 대한 재정 지원이 약</span><span style="color: #000000;"> 100,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(1,000</span><span style="color: #000000;">달러</span><span style="color: #000000;">), 240,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(2,400</span><span style="color: #000000;">달러</span><span style="color: #000000;">), 1,440,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(14,400</span><span style="color: #000000;">달러</span><span style="color: #000000;">) </span><span style="color: #000000;">및</span><span style="color: #000000;"> 2,160,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(21,600</span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span><span style="color: #000000;">를 각각 지급한다</span><span style="color: #000000;">. </span><span style="color: #000000;">또한 세르비아 대통령은 올해 </span><span style="color: #000000;">11</span><span style="color: #000000;">월 시민의 부모 선택을 장려하기 위해</span><span style="color: #000000;"> 2022</span><span style="color: #000000;">년</span><span style="color: #000000;"> 1</span><span style="color: #000000;">월부터 첫 아이에 대한 재정 지원을</span><span style="color: #000000;"> 300,000</span><span style="color: #000000;">디나르</span><span style="color: #000000;">(3,000</span><span style="color: #000000;">달러</span><span style="color: #000000;">)</span><span style="color: #000000;">로 인상한다고 발표했다</span><span style="color: #000000;">. </span><span style="color: #000000;">이 조치는 잠재적으로 출산율을 높이고 이유식 시장을 확대할 것으로 예상된다</span><span style="color: #000000;">.</span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;"><span style="color: #000000;">시사점</span></span></p><p><span style="color: #000000;"> </span></p><p><span style="color: #000000;">육아 필수재로 자리 잡은 이유식은 시장의 혼란 상황에 영향을 받지 않았다</span><span style="color: #000000;">. </span><span style="color: #000000;">코로나 악재와 소득 불확실성에도 불구하고 지속적으로 성장한 시장이 이를 반증한다</span><span style="color: #000000;">. </span><span style="color: #000000;">모유수유 촉진은 향후 분유 매출 성장에 부정적인 영향을 미칠 수 있으나 이와 동시에 정부 출산 장려 정책은 잠재적으로 구매자 풀을 넓힐 수 있다</span><span style="color: #000000;">. </span><span style="color: #000000;">유기농</span><span style="color: #000000;">/</span><span style="color: #000000;">바이오 식품을 중심으로 간편 조리식은 향후</span><span style="color: #000000;"> 5</span><span style="color: #000000;">년간 성장이 예상된다</span><span style="color: #000000;">.</span></p><p> </p><p> </p><ul style="list-style-type: disc;" data-ke-list-type="disc"><li><span style="color: #000000;">트렌드</span></li><li>세르비아</li><li>베오그라드무역관 박준엽</li><li>2022-02-07</li><li>KOTRA</li></ul>
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