크로포드 앤 도일 북스(2012.10.27)

[알모]

Name of your bookstore: Crawford Doyle Booksellers

Year founded: 1995

1.Who are your major customers, and what is your bookstore's main items?

Most of our customers are residents of the local area, but a significant proportion are tourists (maybe 20 or 30%) Our bookstore sells new books -- literary fiction, trade history and biography and a number of other categories including children’s books.

2. How many people visit your store in a day?

(In average, including tourists) Perhaps 100 or 150 a day with about half that number buying books.

3. Which route do you use to purchase books for your store to sell?

1) Direct dealing with publishing companies 90%

2) Through book distributing companies 10%

3) Other answer:

4. You have a separate staff for arranging books: (NO)

5. Where do you get informations for newly published books? #3 visits from publisher’s sales representatives

1) Internet 2) Newspaper ads 3) Publishing companies 4) Other answer:

6. Is there a specific reason for you to run a bookstore at this place, with this theme?

It is a highly trafficked area (near the Metropolitan Museum) and there is a large concentration of readers and book buyers on the Upper East Side.

7. Do you have regular customer base? If so, how much percentage do they take up in your whole customer base? About half our customers are regulars.

8. Do you have your own know-hows to secure regular customers? Or any special services?

 Most of our customers come because of the nearness to where they live and the selection of books. We do offer free delivery in the neighborhood.

9. What other events do you have in your bookstore, besides selling books? (ex: reading time for children, lectures about books, etc.) None.

10. Do you have an online market? (Including homepages or SNS) (NO)

If so, what are the main purposes of them?

1) Sales 2) Advertising 3) Communicative 4) Other answer:

11. Do you have criterias for arranging books? If so, what are they?

We try to give prominence to books that are relatively new, unusual and interesting and/or selling well.

12. Do you sell books according to the price written on them? (YES)

If you have discount policies, what are the occasions, and how much percentage do you discount?

13. Do online bookstores affect your business? (YES)

If so, how do you cope with them? Do you have any special strategies?

We try to provide our customers with our knowledge and a friendly and congenial browsing environment.

14. What are some difficulties in running an offline bookstore?

Customers have very high expectations in terms of how much we will have and how quickly we can get books.

15. Do you receive any help from the government, or local libraries? ( NO)

If so, what are they? Or if not, what will be helpful?

It would be nice if books were exempt from local sales tax as some food and clothing already is. It is very unlikely that that will happen. I believe in Europe that book discounting is regulated. It is not in the United States and most likely never will be so it’s not something we worry about too much.

16. Do you have any advices for local bookstores in South Korea? I’m afraid I don’t know anything about the South Korean marketplace.

I do think that local bookstores should be seen as a vital part of any country’s culture.

17. What is your bookstore's motto? Or your own?

We serve booklovers.

18. Do you have any books or items that you want to recommend to me?

I don’t know how many American children’s books are translated or if they appeal to Koreans. The most influential American picture book is probably Margaret Wise Brown’s Goodnight Moon.